VOD Business

Video On Demand Meaning: What is VOD? What Does VOD Stand For?

VOD (Video on Demand) is the present and future of the broadcasting industry. A report by Conviva suggests that video on demand is viewing up 155% year-by-year with an average of 17.1 minutes spent per session. 

A recent survey by Hubspot revealed that people prefer video overall & other forms of content including infographics, blog posts, and emails. 

Cisco Systems predicts that 70% of people will own mobile devices by 2023, and consequently, the demand for 4K/UHD video content will double up.

These statistics clearly show that video on demand is on the rise. It is currently one of the most profitable businesses to tap into. This article discusses the VOD platform model in-depth and how businesses can benefit from it.

What is VOD?

VOD, or video on demand, makes an option for viewers to access television shows, movies, and other video content at any time. Its core meaning exemplify with the fact that, your users can now easily choose programming from a database of content and watch it instantaneously either on a television, computer, or mobile device via an interactive interface.

Looking into how does it all work, we come to know that on demand, which also abbreviated as VOD or Video on demand allows viewers to watch a movie or television show whenever it is convenient for him or her’s schedule. Viewers can pause, play, fast-forward, rewind, and re-watch the show as many times as they want with On-Demand.

What is VOD? vod meaning
Individual viewers to watch a video from a content library for immediate viewing which can be accessed on their TV, personal computer, mobile phone, or any other device.

The VOD service is offered by the means of a cable, telephone provider, or broadband and provides viewers with the option to pause, play, rewind, or fast forward the video as per their wish.

Video-on-demand has 3 core advantages. It allows viewers to:

Take a glimpse of 3 core video-on-demand advantages. It facilitates users to: 

Watch At Any Hour – Allow your users to play content at any time they prefer.. Unlike “linear” TV auto programming,  where VOD is not dependent on a planned timetable. 

Take Liberty To View Favourites – Viewers have more opportunities to handpick and select what they want to watch, in comparison to traditional pre-scheduled viewing. 

Keep Media Controls in Hand –  Users can play, stop, rewind, quick forward, and totally control how they watch content. Along these lines, they’ll miss nothing significant.

Why Video on demand is important?

The significance of video on demand lets you know when favorite movies, TV shows can be watched at your own convenience instead of pre-scheduled watches that are decided earlier by traditional TV providers in both cases of cable & satellite.  Let’s imagine that you are owning a DVR from your service providers that facilitates you to record and playback any TV show, series or programs like sports, movie etc. Surely, the fact can’t be ignored if any movie at any date & time can be broadcasted to enjoy them leisurely. 

what does vod stand for
Video on demand services gives its users features that allow them to easily create content that is available all over the world.

How VOD works?

To deliver a video on demand, the video is first converted into a digital format and stored on a video server. It is then compressed and transmitted to the viewer via broadband or cable. 

After reaching its destination, the video is decoded and decompressed via a set-top box and stored on a video server in the viewer’s device. The viewer can then watch the video instantly with the ability to control its speed and other (play, stop) features.

It becomes simple with VoD that easily defines the meaning of movies while your users select it  from your onscreen guide and press on Play mode that’s on your remote to watch it. The movie is streamed to their set-top box or any other device they choose  and play it back on TV screens much greater quality, similar to movies streamed in the Internet.

How Does VOD Makes Money

Like it is previously mentioned about VOD’s definition that’s On-Demand typically sends packets of data retrieved from server hosting video content that is delivered to your advanced video player. Providers of VOD usually create impactful video on demand content to make money with primary two models & they are advertising VOD (AVOD) & subscription VOD (SVOD).

Different Types of VOD Models to Choose 

The success of a VOD business depends on the content strategy and monetization model chosen. 

With the right revenue generation method, one can achieve their monetary goals along with building and popularizing their brand. 

As a content owner, you may be wondering…. 

Types of VOD Business Models
VOD streaming platform with full integration that allows people to easily upload and monetize online video content.

How well to use and extract maximum revenue by using VOD. Then, let me tell you are at the right place, where you can find several ways to convert video content & make incredible profitability. 

Here are the top three video monetization model to earn revenue from your offerings:

1. TVOD or Transactional VOD

The transactional video on demand is based on a pay-per-view monetization model and best suited for the most popular videos with small video libraries. Here, the viewers purchase or go for digital renting for the specific content they want to watch.

The TVOD business model is further divided into two categories – EST (Electronic Sell Through), where the viewers get permanent access to the content on a one-time payment, and DTR (Download to Rent), in which they’ll have to pay a smaller fee to access the content for a scheduled period of time. Examples of TVOD monetization models are Google Play, iTunes, etc.

2. SVOD or Subscription VOD

The subscription video on demand is the most popular monetization model for varied content creators in order to broadcast with large video libraries. Here, the viewers subscribe to a video service for a certain period of time (weekly, monthly, yearly) to access its content. 

Once the viewers pay the SVOD platform, they are eligible to surf unlimited content on their online video library. The subscription plans are auto-renewal and can be canceled at any time by the viewers. Examples of SVOD vs AVOD are Netflix, Hulu, Amazon Prime, etc.

3. AVOD or Advertising VOD

What is AVOD? The advertising video on demand is another popular monetization model that uses ads for earning revenues. Here, the viewers can stream the content for free but are stressed to watch inserted ads as well. 

The VOD ads are classified into three categories: – Pre-roll (plays at the beginning), Mid-roll (plays in the middle), and Post-roll (plays at the end). The AVOD business model generates a good amount of revenue that gives a large viewer base. Examples of AVOD monetization models are YouTube, Daily Motion, etc.

 
Are You Ready To Build Your Video on Demand Platform With Top Customized Features?

Why Your Business Should Use VOD

The modern busy lifestyle calls for a system that is equally flexible to suit the viewers’ needs. Video on demand services provides enhanced accessibility to audiences and enough time for creators to perfect their videos for release. 

Take a look at some of the main reasons why businesses should use VOD for their growth.

●  Convenience

VOD allows customers to consume the content as per their wish. There are no restrictions on time and place, and the viewers can watch as many videos as they want. 

Unlike a traditional broadcasting service, VOD app services are not limited to geographical locations and viewers can stream content from worldwide. 

Furthermore, VOD businesses do not have any contractual obligation and provide customers the flexibility to discontinue the service at any moment.

●  Online Community and Passion

With VOD, creators can build communities around their videos and the industry they are passionate about. 

By creating original content on a topic, they can bring those people together who are interested in the subject.

This creates better engagement and a sense of belongingness among the viewers. And if the content is good, it leads to increased business success and earnings. 

●  Source of passive income

Create a video subscription platform, provide a regular income to the service provider, so they don’t need to focus on picking up customers each day. 

One can easily increase the customer base with the reference of their online community. This allows the creators to invest more of their time and resources into creating quality content and positioning themselves as an authority in their industry. 

As a result, customers are more willing to buy from them at a premium price.

●  Control over your variety of content 

By creating the best online video platforms, creators have complete control over their content. They can create whatever they like for whoever they want. There are no advertisers’ guides to be followed that can hamper the implementation of their creative vision. One can create videos on the go and share them with the world while being their most authentic selves.

●  Monetize your current fan

 If you have a large social media following, you can direct it to your existing online space and turn your followers into viewers. With an increase in the number of viewers, the popularity and revenue of the business will also increase. 

●  Unlimited Customers & Accessibility

Creating a unified platform is much better, as it is accessible through a variety of devices. Audiences can log in to their account from any laptop/computer or mobile phone with a single click and start streaming their favorite videos. VOD inclined services are also capable of providing content to unlimited customers. Thus, maximizing their revenue potential.

●  Ad-Free Entertainment

Nothing irritates viewers more than ads during video streaming. In fact, many viewers are ready to buy premium memberships to surf ad-free content online. VOD services help businesses deliver a smooth ad-free streaming experience that helps to build a loyal audience base.

How to Get Started With VOD Streaming?

Creating your own VOD platform is one of the best decisions that you can take to upscale your business. It is not only useful for providing entertainment services but also facilitates business communication, education, training, and much more. 

video on demand meaning
VOD mean Video-On-Demand is a method of consuming video content stored in online libraries.

Indeed, we can definitely say that VOD is an opportunistic niche with a huge market. And, therefore there are endless possibilities in 2022 for you to start a video on demand service of your own with every tryout.. 

So, let us start from the first step here:

  1. Create Unique Video Collection .
  2. Discover Your Niche 
  3. Obtain Streaming Rights.
  4. Finalize on revenue models.
  5. Build a top video streaming website.
  6. Upscale via Mobile
  7. Boost Content with Marketing Funnel

Step 1:  To get started with your business, the first thing that you need is to create a strong library of videos to make the audiences’ invest in your digital entertaining store worthwhile. 

Step 2: If you are looking to grab the attention of a heavily crowded space, it becomes necessary to do something that others are not doing. And that would be creating uniqueness with your own niche found. In other words, decide on your business plan by creating a video streaming website like Netflix.

Step 3: Once you are definite about the contents that you plan to stream, it’s perfect to get those aligned with your business plan. You can approach content owners & distributors to acquire individual content rights to publish their copyrighted content into your online video platform.

Step 4: Then, molding your revenue is utmost necessary as per legal terms of content usability. Get a clear understanding of types of revenue models such as SVOD, TVOD, AVOD, CatchUp TV, Paywall Feature, SSAI, and others.

Step 5: After that, you can start by building a website of your own to host your videos. You can now have numerous turnkey solutions from top video streaming platform provider which are affordable to launch your video on demand services on the move.

Step 6: Now the time has come, where you can get a major proportion of the video streaming audience which is highly dependent on mobile apps. Upload content consistently to keep your viewers engaged through platforms like Android, iOS. Since, mobiles are chosen over computers, develop a video streaming app or website & this would assure lump sum results.

Step 7: And finally, promote your platform well to reap extraordinary benefits while earning money.  After finalizing a business niche, license, website and platform integration into mobile apps readily, the last step that’s left to do is — bring-in subscribers. 

You can run promotional ad campaigns, add SEO-focused video descriptions, and 10-30 seconds video snippets to entice audiences to view your content. Apart from that, you can: 

Grow Socially: Use every integral aspect of social media marketing and get people to let your platform know through it. 

Monetize Ads: According to your marketing planned budget, traditional adverts can give a great head start. 

Emailing Prospects: Build a list of mailing contacts of your customers for you to alert them when your planned videos go live.

Start Your VOD Journey With CONTUS VPlayed

Now that you know how important online video portals are for your business, you may want to find a suitable VOD hosting service for your content. VPlayed is an excellent option for next-generation video streaming. 

VPlayed offers the latest features that set it apart from other VOD streaming support. It is a white label OTT platform that comes with 100% customization to establish your own brand. 

You can stream videos on-premises/on-cloud and manage your uploads with its in-built video CMS. Its multi-device support and progressive web apps provide a smooth experience to potential viewers. 

VPlayed also features a variety of revenue generation models that include Catch-up TV and Push TV, in addition to the three basic VOD monetization options to maximize your income.

Conclusion

Video on Demand is an excellent way to connect with the audiences and make meaningful relationships that go a long way in business growth. 
A best video hosting platforms gateway that streamlines the entire content delivery process is your perfect partner in achieving your business goals and climbing the ladder of success swiftly.

If You Already Have an Idea About Starting a Video on Demand Platform, Schedule a Free Demo and We’ll Get You On The Road To VOD Streaming Success!

Frequently Asked Questions(FAQ)

Main advantage of VOD services is that the targeted viewers can watch their content without any interruption on any device. When we look into its technicalities the digital content is securely stored on a video server. The process starts when the user selects a content, it is compressed online and then decompression with decoding happens before it arrives on the viewer’s screen

There are millions of video businesses who compete in the digital world with established brands in the world today. The key reason of its due popularity  is covered with the fact of how one can generate consistent profitable revenue. When one defines what’s VOD, the subscription services, like SVOD, TVOD, AVOD, SSAI, etc help businesses to produce optimum revenue.

If you’ve certainly made up your mind in setting up a VOD business you have made a wise decision. The growth in VOD has imparted a major difference & boomed the overall marketplace in the USA & across the globe. You can now talk to streaming experts who are well versed in setting up your VOD website and incorporate on demand solutions to monetize your content.

The best part of acquiring VOD solutions is to have a well-thought-business plan that provides you with constant recurring revenue streams. Since time & again large capital investments aren’t necessary, it serves as a merit in the long run when its platform is entirely white labeled. Giving continuous access until the subscription expires gives a leveraging factor to your customers too.

Movie streaming blogger and VOD Expert in CONTUS VPlayed. Interested in digging deep into VOD streaming platform media business tools and Love to discuss and share views on the latest technologies tips, and tricks.

80 Comments

  1. Martin Reply

    Need some details regarding the meaning, definition of video on demand factors for launching a successful VOD platform with DRM encryption

  2. Watson Reply

    We want to know more about how vod works, the meaning & definition of video on demand to create a successful vod service provider in our region? Need expert’s suggestion to start an VOD platform for our niche-based service?

  3. Micheal Jones Reply

    Hey, Can you help us to build a cost-efficient vod platform for our video-on-demand streaming services?

  4. Brian Connor Reply

    Hey I want to know how does its vod works, mean,and define of vod much does it cost to create an VOD platform with topnotch functionalities like branded platforms

  5. David Low Reply

    Hi, This is David From the USA, We are specialized in creating content in the entertainment sector. So planned to start our own feature-centric video on demand services with a seamless delivery option. Is it possible with Vplayed?

  6. Martin Joseph Reply

    Need some suggestions to know more about a world-class VOD meaning & video on demand example which it defines with features like Hulu and multiple revenue models?

  7. Johnny Wade Reply

    Is it possible to know more about video on demand works a niche-based platform with customized features?

  8. Gareth Bale Reply

    I am searching about what is a vod & define VOD on google for my niche-based company like to start vod business. Kindly provide me the details for starting from my own service

  9. Steve Brooke Reply

    Such a professional guide on learning about what is VOD platform & meaning is right from the scratch with necessary details. Good work team

  10. Brenneman Reply

    We are a non-profit organization looking an on demand video & what is vod, looking to switch to VPlayed, but would like to learn more about your platform as well & what does vod stand for?

  11. Ausra Reply

    We are a company looking for a VOD platform for streaming to be integrated into our web shop which would let our customers (mainly from US) upload videos to our website.

  12. Jagadeesh Reply

    Hello, We Need a video on demand solution to create in Romania to stream physical therapy video exercises, and we want to find a better solution for our video resources. Can you please give us a monthly/yearly quotation?

  13. Victor Reply

    Hi Team,
    Reading “What is vod & what does vod mean” and other written content on the contus blog encouraged me to contact you. Like to know more about pricing.

  14. Saeed Threes Reply

    We are looking for a video on demand platform & what it is vod and I was hoping to get a quote for our needs.

  15. Ravikumar Kandasamy Reply

    Hello,
    Very nice article about what is video on demand & what does vod stand for. I want to start & build a web channel with a video on demand that supports smart tv too. Need to know more about vod detailed features and monetization options.

  16. Amit Jain Reply

    Dear team,
    I would like to know whether your company helps startups with a profit-sharing model, in video on demand(vod) & what it is, to begin with? Any set percentage as building fee and similarly as AMC fee, IPR remains with me. Let me Know.

  17. Rainer Reply

    Interesting Articles! Thanks for sharing about what is vod & streaming methods. I am also looking to know more about VOD for streaming services.

  18. Roshankumar Reply

    Great, thanks for sharing this blog about what it is and how its works on VOD streaming. Really looking forward to reading more. Really Cool.

  19. Amelia Reply

    This is one of the best articles about the video on demand works I’m looking for. Thanks for sharing this with me and keep up the good work and very detailed information about the vod streaming & monetization platform.

  20. Ella Reply

    Interesting Articles! Thanks for the sharing. I am also looking to know more about what is VOD for streaming platforms. I will pin your post for my further reference.

  21. Grace Reply

    Hi, I want a pricing plan and am required to launch a video on demand (VOD) platform being offered by VPlayed. Wanted to know more details about the vod platform & its works architecture .

  22. Hamza Reply

    Hello there, I understand about what is a vod? also I need to add white label vod platform in existing app used for schools , and video confrencing for whole classrooms please let me know to price for video on demand streaming for both ios and android.

    1. Sundar Krishnamorthy Reply

      Hi… I understand the requirements that you have been searching for.. You can integrate an entire VOD streaming platform & whitelabel it forever or rather I would recommend you to choose an educational video platform which can be solely dedicated to stream elearning on demand or live content. And, to have monetization options with individual platforms you can get in touch with our experts at https://www.vplayed.com/contact-sales.php.

  23. Brian Reply

    Hi! We are a startup in the professional networking sector. We are interested in your video on demand streaming, what it is, why you need it. Similar to professional networking platforms like amazon prime, we are looking to put heavy emphasis on helping our users make new valuable connections through video on demand streaming. I’m quite intrigued by your pricing structure breakdown as well as the video monetization feature.

    1. Sundar Krishnamorthy Reply

      Hi.. Thanks for getting back to us.. You can now help users to have personalized video watching experience with user-centric & professional VOD streaming platform. For exploring pricing structure, you can get in touch with our in-house streaming experts. All you need to do is fill in the details via the contact us page, & we’ll get back to you shortly.

  24. Alex Lana Reply

    Greetings, Detailed information on what is a vod? and I need to develop and deploy an entertainment app to support our customers in video on demand. We have 5 veterinaries and regular 46 customers. What is the pricing and business model we can use? It’s imperative that the app will be a premium video on demand, only showing our brand. Looking forward to doing business with you, best regards, Alex Lana

  25. Babajide Reply

    We are interested in building a video on demand streaming platform for multiple current users. What’s the price for the vod streaming and are there any monthly subscriptions involve

  26. Shahzad Reply

    Hi…
    I want to make my streaming video, required vod platform with including video live streaming, workout live streaming to connect the user with our experts’ clients and get more revenue through monetization model. we need to customize it. could you please send me all the details along with your pricing? And finally, we need a video on demand streaming that’s why we will reach you.

    1. Sundar Krishnamorthy Reply

      Hi.. Thanks for enquiring… You can have all services put together in one unified solution from VPlayed. Let us know with your details through the contact us form & we can have a quick chat to take things forward.. Also you can request for a demo to have an idea of launching a VOD streaming platform.

  27. Ana Reply

    Hello, we have an entertainment platform a b2b & b2c platform. We would like to implement a customized vod streaming platform and services able to track progress through what is vod? and allow the consumer & the service provider to video and transact. We are launching this month and we would greatly appreciate your input. Many thanks, Ana

    1. Sundar Krishnamorthy Reply

      Hi Ana, To have a perfectly suited business model, we recommend you to have a video on demand platform where you can provide lucrative opportunities for service providers to showcase their unique content in the form of in-stream ads.. On the other hand, you can broadcast blockbuster video releases to your end-consumers maximizing profits in a short time with monetization model.

  28. Agboola Reply

    Greetings, Still no response from anyone about my request. Please I would like what is vod? to know if I can get a vod streaming for my teachers to create their own live classes for the student and if I can get VOD solution for the lesson plan created for my online school website, although we will be using this company for the live class lesson, whiteboard screen sharing, video recording, etc…please get back to me asap

    1. Masi Reply

      Hello.. Firstly, we would like to apologize for keeping you waiting for a long time. We deeply appreciate it. You can let us have your contact details as our technical team would get in touch with you in a jiffy to provide more inputs to build an educational platform & deliver live class sessions, lecture capture, etc.

  29. Aedo Reply

    Hi, we are evaluating what is vod platform solutions to integrate our app, its works on actions in healthcare, medicine, and medical examinations, I would like to know-how are the values ​​and business programs work. I need a vod streaming.

  30. Derek Reply

    I plan to build a VOD streaming platform that sellers can do live-stream to sell their products. I need to use third-party service that can make this casework and i’m looking for what is vod and their service providers. VPlayed is fit for my requirements?

    1. Masi Reply

      Yes definitely! Without any doubts, you can build a whitelabel video on demand platform with customized functionalities along with niche requirements like live streaming, third-party integration, etc. To facilitate with an array of feature-rich platform, you can check wide opportunities to monetize at: https://www.vplayed.com/

  31. Smriti Reply

    I would like to use your video on demand streaming for entertainment website and app which is under development right now. I also learned what is vod? Kindly let me know the pricing or packages you have

  32. Jain Reply

    I am looking for what is vod? , video on demand platform or solution for my youtube channel. Looking forward to getting your estimate. Regards Jain

    1. Sundar Krishnamorthy Reply

      Hello Jain.. While you are in search of video on demand works your own channel you can have your monetization model as well as cast live content in a video on demand platform from VPlayed where you can store numerous content with an extensive video CMS library. To have estimated figures, you can drop-in your queries in contact us form & our sales team will contact you soon.

  33. Shashwat Reply

    We are a movie production company based out of Singapore and we are looking for a video on demand, what it is, for a movie vod streaming. We would like to know more about the pricing and other commercial details.

  34. Panigrahi Reply

    Looking to what id vod? with integrate vod streaming into our eLearning online classes. Can you please provide details of how your vod streaming works with Fluter and web? Also, provide details about your pricing.

  35. Clara Reply

    Hello, I am contacting you on behalf of one of our customers, I would like to know some information about your vod platform works. Is it possible to know your pricing model for your video on demand solution, your hosting solution, what is a vod and order of price for about 5 million subscribers? Best regards, Clara Lê

    1. Masi Reply

      Hi clara.. Thanks for getting back to us. You can have detailed information about how to create an end-to-end budget-friendly video on demand platform from our technical team of streaming expertise.

      For getting in touch you can click on https://www.vplayed.com/contact-sales.php & send-in your queries & we’ll be happy to answer them quickly.

  36. Liam Reply

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  38. Hunter Reply

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  39. Carlos Reply

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  43. Arthur Reply

    Thanks for sharing about what is video on demand and also I’m interested in learning more about VPlayed white-label vod streaming platform features and discussing a possible integration with my business.

  44. Perry Reply

    Looking to integrate white label VOD platform for my vod business. I really understand what is vod streaming & what does video on demand mean. Can you please provide details of vod solution and their works? Also, provide details about your pricing.

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    I have learned what is a vod, and vod meaning. We are looking at white-label vod platform providers. We would like to know more about the pricing and other commercial details.

  46. Shawn Reply

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  47. Walter Reply

    I would like to know how video on demand works before using your VOD solution for my video content upload. Kindly let me know the pricing or packages you have.

  48. James Reply

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  49. Rithika Singh Reply

    Hi, my Question, the mode of video on demand platform is only for entertainment or it will work for general vod businesses who were in home can upload videos?
    Thanks

    1. Sundar Krishnamorthy Reply

      Hi.. You can have varied streaming solutions of your choice from VPlayed. It is not necessary to have only a solo streaming platform for premium movies but customize it to add your thousand+ content even with general youtubers. The key highlight is you can earn better returns than streaming in Youtube, as you can keep 100% of your earned profits. To have detailed insights on them, get in touch with one of our specialists through https://www.vplayed.com/contact-sales.php.

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  61. Meryem Reply

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