The popularity of on-demand video content has been on the rise for a while now, with more and more companies adopting it as part of their business models.
Statistics show viewers engage more intensely with video content than with conventional text-based content.
With the human brain processing video over 50,000 times faster than text, it’s no wonder that creating a video-on-demand (VOD) platform offers a lucrative business opportunity.
According to a Wyzowl report, companies use various video types with 66%% utilizing live action videos, 55% opting for animated videos, and 57% using screen recording videos to up their video marketing game.
In this blog post, we’ll explore the steps involved in building a video on demand platform, providing the information you need to take your business to the next level.
Table of Contents
What is VOD Platform?
Video-on-demand (VOD) allows viewers to access an inventory of selected videos at any time, from anywhere.
By creating a VOD website, you can increase profitability by regulating the content viewers prefer and controlling their viewing patterns according to their preferences.
This offers an excellent opportunity to cater to the viewers’ interests and can help boost revenue for your business.
Read Also: What is VOD? A Definition of VOD & Its Meaning
Type of Industries Using VOD Technology
Video-on-demand (VOD) has revolutionized how people consume media, opening up new opportunities for businesses to reach their audiences.
From media and entertainment to education and enterprise, VOD has become a powerful tool for engaging customers and monetizing content.
In this section, we’ll explore the use cases of VOD platforms in various industries and how businesses can leverage this technology to build a successful online presence.
Media & Entertainment
Media companies are creating video-on-demand platforms to stay competitive in the streaming industry. As a result, they adapt various video strategies to adapt to the changing landscape.
Sports
Sports personalities can build a VOD website to connect with their fans and stream sports online.
Fitness
Fitness practitioners can create a VOD platform to host virtual workouts and provide real-time streams to earn proactively online.
Education
Tutors can build a VOD website to share their knowledge and start their online course platform, giving them best return on investment.
Enterprises
Enterprises can leverage unexplored trends and build a dynamic video-on-demand website to create durable revenue streams.
Religious
Religious groups or faith leaders can offer online alternatives, such as video-on-demand, live-streamed events, and podcasts, to listen to popular content offerings.
It must be noted that many niche-based VOD websites witnessed an uptick in their audience inflow during the pandemic.
Benefits Of Building Custom VOD Streaming Website
Are you wondering if starting a video-on-demand (VOD) website is the right choice for your business? The answer is a resounding yes!
Here are some benefits that can give your brand an edge in the market. Among others, a VOD platform offers some crucial benefits like brand awareness, enhanced scalability, cost and time savings, flexible monetization and convenience.
Some of the top benefits of building Video on Demand (VOD) website:
- Brand Awareness
- Scalability
- Diminishing The Cost And Time
- Monetization
- Convenience
Let’s see each benefit of creating vod website in detail
1. Brand Awareness
Creating a VOD website is a surefire way to increase brand awareness.
You can leverage the power of videos to deliver your brand’s message and engage with your target audience. A VOD platform lets you showcase your brand’s values, services, and products in a captivating manner, thereby increasing your brand’s visibility and recognition.
2. Scalability
One of the major advantages of building a VOD website is its scalability. You can easily add new content to your platform, from any location, at any time, and at minimal costs. As your viewership grows, so can your platform. Moreover, you can access real-time analytics and viewer data to optimize your content and platform to better cater to your audience.
3. Diminishing The Cost And Time
Building a VOD website helps you reduce production costs and time spent on content creation. Since video production and distribution can be expensive and time-consuming, creating a VOD platform allows you to repurpose existing content and distribute it at minimal costs.
4. Monetization
With a VOD website, you can create new revenue streams and monetize your content. For example, you can sell subscription plans or individual content for a fee. Moreover, you can leverage the power of targeted advertising to boost your ad revenue. For instance, VPlayed’s white-label VOD platform lets you monetize your content in 9 different ways: subscriptions, advertisements, video rentals/pay-per-view, catchup TV, etc.
5. Convenience
Lastly, creating a VOD platform provides unparalleled convenience to your audience. They can watch videos on their own schedule and preferred devices.
Plus, with the rise of mobile devices and streaming services, VOD is becoming the preferred way for people to consume video content.
In a nutshell, building a VOD website can offer tremendous benefits to your business. From increasing brand awareness to generating revenue streams, the possibilities are endless.
How to Build the Best Video On Demand Website? -The 6-Step Guide
Building a successful video-on-demand website requires meticulous planning and execution. To ensure that your VOD platform stands out in a crowded market, we have created this 6-step guide.
Creating a VOD website includes the following steps:
- Selecting a top-class VOD service provider
- Identifying your target audience
- Focusing on improving user experience
- Studying user behavior
- Choosing a suitable revenue model
Let’s see each of it – one by one – in detail.
There are several ways you can benefit from and they are:
1. Select a Top-Rated VOD Service Provider
A reliable VOD service provider will ensure that your website runs smoothly, and your content is delivered seamlessly to your audience.
2. Identify Your Target Audience
Understand your target audience and what type of content they prefer to watch. Identifying the target audience is crucial to serving niche-based content. It will help you create a VOD website that caters to your audience’s demands.
3. Focus on Improving User Experience
User experience is critical to the success of your VOD website. Ensure your website is easy to navigate, visually appealing, and offers seamless playback. Also, there are no stutters in the interface while scrolling through.
4. Study User Behavior Using Intelligent VOD Analytics
VOD analytics can provide valuable insights into user behavior and preferences. Use this information to optimize your content creation and improve the user experience.
5. Pick a Suitable Revenue Model
Choose a monetization model that suits your business goals and aligns with your target audience’s expectations. Popular revenue models include subscriptions, pay-per-view, and advertising.
6. Secure your content:
Implement robust content protection measures to prevent unauthorized access, piracy, or theft of your video content. This can include digital rights management (DRM) technologies, encryption, and secure delivery protocols.
For instance, VPlayed’s white-label VOD platform has a multi-DRM solution, AES encryption, SSL certificates, etc.
7. Optimize for search engines:
Implement best practices for search engine optimization (SEO) to ensure that your VOD platform and content are discoverable by search engines, and that your platform ranks well in search engine results pages (SERPs).
In addition, features like meta data management and lead capture forms are welcome additions too.
8. Promote your platform:
Develop a comprehensive marketing and promotion strategy to raise awareness of your VOD platform and attract new viewers. This can include targeted social media campaigns, paid advertising, influencer partnerships, and other promotional tactics.
9. Build Your Video-On-Demand Website:
With the previous steps completed, it’s time to build your VOD website. Ensure that your website is optimized for mobile devices, has a user-friendly interface, and has robust security measures in place.
10. Continuously improve:
Monitor key metrics such as engagement, retention, and revenue, and use data-driven insights to improve and optimize your VOD platform over time continuously. Regularly update your content library, improve user experience, and stay on top of emerging trends and technologies to stay ahead of the competition.
The list is not exhaustive but includes all the basic and crucial steps to making a VOD website.
Following these ten steps, you can build a successful video-on-demand website that provides your target audience with a seamless and enjoyable experience.
Recommended Reading
How CONTUS VPlayed Helps to Start a Successful VOD Business?
As discussed, creating your VOD website is challenging for several reasons.
Why?
Because it needs technical expertise, prior experience, and a team of tech-savvy engineers.
So, instead of building your team, you can outsource the arduous task of creating your VOD application to someone with ample experience, like VPlayed.
Let’s find out why VPlayed should be your obvious choice to build your branded VOD website.
- 100% Customizable: VPlayed offers a fully customizable VOD website to meet the unique demands of your streaming business. The complete control over the branding, design, and functionality of your VOD website, you can create an unforgettable user experience that drives engagement and loyalty.
- 50% Faster Deployment: VPlayed offers lightning-fast implementation times, with a 50% faster turnaround than other VOD providers. We understand that time is money in the world of business, and we’re committed to getting your VOD platform up and running as quickly as possible.
- 150+ Integrations: Our platform seamlessly integrates with over 150 different third-party tools and services, giving you unparalleled flexibility and functionality. From analytics and advertising to payment processing and social media, VPlayed has got you covered.
- On Cloud/On-Premises: Choose the best deployment model that suits your business – on-cloud or on-premises. Our VOD platform can be hosted on the cloud or installed on your own server infrastructure, depending on your preferences. Either way, we have got your back.
- Video Hosting: VPlayed’s video hosting service ensures that your content is always accessible and available to your audience, with a 99.9% uptime guarantee. With unlimited storage and bandwidth, you can upload and share your videos without limitations.
- Flexible Monetization Models: With VPlayed, you can choose from a range of proven monetization models. It includes pay-per-view, subscriptions (SVOD), and advertising-based (AVOD) revenue streams. Our platform is designed to help you maximize your ROI and grow your business.
- Data-driven OTT Analytics: Your branded VOD platform has built-in OTT analytics toolkit to provide a wealth insights into your audience’s viewing behavior, engagement levels, and preferences. With this information, you can make informed decisions and optimize your content strategy for maximum impact.
- DRM and Security: At VPlayed, we take security of our clients seriously. The VOD platform has multi-DRM solution to manage licensed content and prevent piracy. Features like AES encryption, SSL certificates and dynamic watermarks protects your content and user data from unauthorized access. You VOD website is built to meet the most rigorous security standards, giving you peace of mind and safeguarding your reputation.
- HLS Streaming with HTML5 Video Player: Your VOD platform supports HLS streaming with an HTML5 video player, ensuring smooth and reliable playback across all devices and platforms. With adaptive bitrate streaming, your viewers can enjoy uninterrupted streaming regardless of their internet connection.
Conclusion:
Creating a VOD website in 2023 can be a game-changing decision for your business. With millions of potential viewers, the revenue opportunities are endless.
However, competition is fierce, and standing out from the crowd is essential.
This is where VPlayed can make all the difference.
With its team of 300+ in-house engineers and experts, VPlayed provides the best VOD website in the industry.
Customizable features, secure content delivery, and powerful monetization options are some of the valuable additions and are more like cherries on the cake.
So, why wait?
Make 2023 the year of your VOD success by choosing VPlayed.
If you already have an idea about starting an VOD website, feel free to schedule a personalized 30-minute demo at your own schedule.
We will hep you get started right away!
Frequently Asked Questions (FAQ):
A video on demand website is a platform where users can access video content (movies, TV shows, web series, etc.) at any time they choose, instead of having to watch them at a specific broadcast time.
Creating a VOD website for your business can be a great way to reach a wider audience and provide them with on-demand access to your video content. The first step in building a VOD website is to plan and map out your video series. This includes determining the types of content you want to produce, how it will be organized, and what the overall tone and message will be.
A VOD platform is a must-have for any business looking to provide on-demand access to video content. The key features of a VOD platform include content management, video transcoding, monetization models, content distribution and user management.
Above all, it is important for a VOD platform to have SEO and marketing tools to promote the platform and customize as per the business requirement.
It typically takes around 3-5 working weeks to build a Video On Demand website. This includes time for planning, content creation, website development, and testing. Indeed, the time frame may vary depending on the complexity of the project, customizations, and additional features such as monetization models and special add-ons. Overall, it is important for businesses to have a VOD website that can be accessed from any device and location.
The cost to build a video on demand platform can vary widely depending on a number of factors such as the number of features offered, pricing models, and the level of customization required. In most cases, these primary factors help to determine the cost of building a VOD platform. Apart from this, any additional development services you may require will also affect the overall cost.
VOD provides a simple benefits for businesses to stream and monetize their content online. With this facility, customers can easily buy and watch videos on their own schedule. Video on demand allows for streaming content regardless of geographic location and with an easy-to-use website interface. Indeed, building a VOD website also increases brand awareness and enables businesses to track and analyze viewer engagement through analytics.
As the demand for video content grows, there are new opportunities for businesses to create and monetize their content. Some of the best VOD revenue models include subscription-based video on demand, transactional video on demand, advertising video on demand, catch-up TV, coupons and promotions, and video paywall. These models allow businesses to generate revenue through various methods, such as monthly subscriptions, pay-per-view, and advertising.
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