Streaming refers to the transmission of data from the storage device to another device through the internet. Data includes audio, video, images, and any other visuals. Streaming allows a smooth playback experience as the data is transmitted while a user is playing the video.
Video streaming has taken the world by storm in recent years. Be it in entertainment, education, brand building, customer engagement, or customer support. Video increases the chances of a prospective customer’s purchase by 40% and 96% of people watch a video to understand a product or service. In this article, we are going to discuss everything you need to know about how to start a video streaming business.
What Is Video Streaming?
Streaming video content from a physical or virtual server to a user’s device using the internet is termed video streaming. Online video streaming platform is a continuous process wherein the audio and video are transmitted for an optimized user experience. Streaming Online Video offers an uninterrupted viewing experience.
During data transmission, content is sent in a compressed format to the user’s device. The user requires a video player (it can be online or offline) to uncompress the video and get it ready for watching. In the best online video platforms, the video streaming platform that the user uses uncompresses the audio, video, and text files.
How Does Video Streaming Work?
Recorded video is stored on a cloud server by the streaming a video service provider. When a user clicks on a video in the online video player, the cloud server receives the request to transmit video content to the user’s device. The video file is broken down into streaming audio and video data packets containing bite-sized data.
A transmission protocol like User Datagram Protocol (UDP) or Transmission Control Protocol (TCP) is made use of to transmit data over a network. It is essential for the user to have a high internet speed for data to be transmitted easily so that the video can be watched without any buffering. If the user opts to watch the video at a lower quality, medium-speed internet is sufficient. But for high-quality videos, high speed is mandatory, failing which the transmission of data will be interrupted which in turn affects the user experience.
What Are The Advantages Of Video Streaming Platform?
As a business, you ought to know the advantages of a online video platform for a business owner in any demographic. Explained below are the main advantages of being a best video streaming platform.
1. Downloading Vs Streaming
In video streaming services, there is no need to download a video to watch it. When the user hits the ‘play’ button of a hosted video on any streaming platform, the video content is streamed by the process explained above. Some platforms allow users to download a video in addition to watching it on the platform.
2. High-resolution Videos
Video platforms can choose to offer more than one resolution for the videos on their platform for the users to choose from. In such a case, high-resolution videos require faster internet connectivity to stream videos seamlessly and low-resolution videos can be streamed even at a low internet speed.
3. Reduced Cost And Piracy
Online video platforms deliver on-demand and live video content to their audience globally. Users no longer have the need to download pirated videos of television shows and movies to watch it. Low subscription charges to build video streaming app encourage people to watch it on the platform. This has reduced piracy and the cost of protecting the videos.
4. Cloud Storage
Any entertainment house that wants to go digital does not have to worry about investing in physical servers. All the data is stored on cloud video streaming servers. Storage is expandable at any time and it is available at a reasonable cost. There is no involvement of investment and maintenance of servers for the storage of data.
5. Instant Access
Cloud-storage makes it easy for the business to stream video content to its users. OVP platforms can have virtual servers near the targeted geographic location for quick and easy streaming. This improves customer experience and there is no cost associated with it.
6. Easy Access To Content
Video content that you want to stream on your ovp platform can be stored on any virtual server throughout the globe. Since the Cloud servers can be accessed by anyone anytime from any part of the world, it becomes easy to manage your online video platform.
Key Challenges that Video Streaming Platform Faces in the Market?
1. Lack of Bandwidth
Videos with high resolution and large bandwidth set new challenges. Consequently bandwidth limitation has severely resulted in net neutrality, impacting on the quality of video content that consumers watch.
2. Slower Performing
Video streams may begin to slow down or drop out if a device is older, is slowed down by apps that aren’t designed for it, or has too many processes running at once. As a result, consumers encounter challenges such as video lags during the playback.
Users of video streaming content, particularly live streams, should be mindful of copyrighted content restrictions, such as music, that may appear in their broadcast. At the time of professional online broadcasting password protection & other encryption practices are essential.
4. Device Compatibility
Device compatibility is another major criteria for delivering with video services. Video streaming services must build streams in an adaptable way for a variety of devices in the market. It becomes quite difficult for service providers to capture one set of audience devoted to a single screen.
5. Network Latency
Massive amounts of data are supplied with increasing resolutions and bitrates, and this volume of activity might cause latency and reliability difficulties. The location of clients and servers on the network might affect latency. The greater the distance between the client & server, the longer the data must travel.
6. High Cost
The high cost is a big issue for video streaming firms. To create high-quality, original content, businesses must define video streaming with its core quality by investing in a significant amount of money. The key drivers to the rising expenses of video streaming services are cloud hosting, content delivery, and content generation.
How is Video Streaming Different from Downloading?
While we define streaming it means, the entire parts of videos are encoded, transmitted and decoded. Furthermore, what really does matter here, focuses on the streaming process. User plays a part of the video where minimum load time is taken when a video is buffered & gets to watch them at a click of a button.
On the other hand, during the time of downloads the entire video file on the user’s device is downloaded for it to be played. Only then the viewer can access the file, however in the case of streaming the video is loaded in chunks rather than as a whole.
How Can You Use Different Technologies to Improve Video Streaming?
The process of re-encoding an existing video file into different file formats is known as video transcoding. To put it another way, this means that various copies of variable quality are made. This makes it possible to accommodate a wide range of bandwidth conditions as well as playback on numerous devices.
2. Adaptive Bitrate Streaming
The player identifies the end user’s internet connection and broadcasts the optimum video quality via adaptive bitrate streaming. This is something that the ABR technology can detect & elucidates its definition & sends a HQ stream instantaneously. As a result, there is little buffering and ensures a smooth viewing experience.
3. HTTP Live Streaming
When focussing about how does video streaming work and what’s the basic protocol that it carries to stream, talks about HTTP. To serve online content, it makes it very compatible with video playback. Videos can be effortlessly streamed from any HTTP server and played with ease using any HTML5 player.
4. Content Delivery Network (CDN)
If you wish to stream content to huge audiences in multiple locations or who are far away from where the video content is stored, a CDN is recommended. It is a server located near the user that aids in reducing the distance between the user and the original server.
Organizations can now choose where video content is stored, which is often done by those with strict security and compliance needs. The flexibility of choosing videos to be stored in a centralized CMS makes it a necessary solution for content management in its entirety to be streamed either on cloud or on-premises.
How To Create A Video Streaming Platform?
The video streaming market size globally is $419.03 billion in 2021. It is expected to generate a revenue of $932.29 billion globally by 2028. Any business that wants to create a video streaming website that is successful should have an attractive website and app that is developed using the latest technology which caters to the needs of its target audience. It is equally important to pick the right monetization method for streaming video platform and provide a top-notch user experience. There are multiple players in the market. You don’t want to do all the work and miss out on user experience only to see all your users migrate to your competitors. Do you?
What Are The Key Features Of A Successful Online Video Platform?
There are a plethora of features that a video streaming platform must-have, but there are a handful of key features that a business should not forgo. Some of them are
1. Cloud Hosting And On-premise Hosting
Most of the companies prefer to host their data on the cloud, yet there are a few companies who prefer hosting on-premise. A online video hosting platform should provide both options to the companies.
2. Third-party Service Integration
Every feature and service that you want your video streaming platform to have does not have to be built from scratch. You can utilize an application programming interface (API) to integrate third-party tools and programs into your platform to provide an exceptional user experience.
3. In-built Video CMS
Presentation of content is as important as having in-demand content when you create a streaming website. An in-built video content management system organizes the content by category, language, preference, and other parameters. This helps the users navigate and choose the video content they want to watch.
4. HLS Video Player
HTTP live streaming is also termed as HLS video player. It is a tool that can be used by businesses to deliver audio and video to a large segment of the audience through the internet. It can stream video content to any device including a television set and Roku TV. It has low latency and high speed, thereby catering to a widespread audience.
5. Multiple Monetization Models
Monthly and yearly subscription plans are the most popular video monetization plans for any streaming video platform. This has gained widespread acceptance and popularity amongst people across the globe because users can choose when and for how long they want to pay. Free trial is something all viewers look out for to try the platform before they decide to invest as a subscriber. So, don’t forget the free trial.
Video security is of paramount importance when it comes to user data. Contact details and payment details of all your subscribers have to be secure. With cyber-crimes rising in 2021, it is becoming all the more important to invest heavily in data security.
7. Video Marketing
Video marketing is an integral part of any marketing strategy these days. Be it on social media, e-mail marketing or on websites, videos play an integral role in user engagement. Users tend to watch videos more when compared to other mediums of engagement.
8. Video Analytics
Analytics gives your business a complete picture of your user behavior. You can analyze your users on different parameters to gain a complete understanding and work towards framing strategies to maximize user engagement.
Now that you know all the technicalities and benefits of a streaming platform, you can create a best video streaming service from scratch. Narrow down on the target audience you want to serve, use the latest technology to build a killer platform, and provide an exceptional user experience. Your video streaming platform will be on top of the charts in record time.