Live streaming has become all the rage in recent years and for good reasons.
From Wimbledon to the Superbowl, from the Indian Premier League to the Football World Cup Final, 2022, the average worldwide concurrent live-streaming viewership only increases yearly.
After all, live streaming presents a win-win situation for both broadcasters and viewers. For the former, it offers greater reach; for the latter, it gives access to exclusive real-time content.
So, it is evident that live streaming cannot be ignored if you’re a broadcaster.
It’s incredible how much people love live-streamed videos!
According to a Go-Globe report, a whopping 80% prefer watching live videos from brands instead of reading blog posts. And guess what? A whopping 82% prefer live video over regular social media posts.
Livestream found that the average time spent watching live videos has jumped up by over 80% in the past year.
Facebook Live is a hot favorite, too, with a jaw-dropping 330% increase in users watching live videos since its launch in 2016. So, it’s no doubt live streaming is winning hearts all around!
What is Live Streaming?
Live streaming is a technology to share events or content in real-time over the internet. It’s like having a live television show that anyone can watch from their computer, phone, or other devices.
Imagine jamming to your favorite band’s concert from your cozy couch or cheering for your team in a nail-biting match happening far away. It’s like teleporting to exciting moments!
And guess what? Live streaming isn’t just for big events; it’s for everyone!
You can live stream anything, from gaming sessions and online classes to family celebrations. Social platforms and cool gadgets, going live is a piece of cake now.
With live streaming, you can connect with people across the world instantly and share experiences as they happen.
The rise of social platforms and micro-blogging sites, Live Streaming Platform has taken a new dimension altogether.
Gone are the days when you needed a high-speed internet connection and expensive technology to go live.
All you need is your mobile phone and decent internet, and you’re ready to go live.
What are the Necessary Technologies for Live Streaming?
The following technologies are essential to facilitate live streaming.
- Capture Devices: Cameras, microphones, and other devices to capture video and audio content.
- Video Encoders: Hardware or software that converts raw video signals from cameras or sources into a digital format for online transmission.
- Video Transcoders: Tools that convert video files from one format to another, optimizing them for various devices and internet speeds.
- Content Delivery Network (CDN): A server network that efficiently distributes live stream content to viewers, reducing buffering and ensuring smooth playback.
- HTML5 Video Player: A browser-based player that supports video playback without the need for additional plugins. The player allows for seamless streaming on various devices and platforms.
How Does Live Streaming Work?
Live streaming works by capturing video and audio content in real-time, encoding and compressing it. The compressed video is then delivered to viewers through a Content Delivery Network (CDN).
Technically speaking, the live-streaming process involves the following steps.
- Encoding and Compression: The live stream is captured by cameras and microphones. It is then encoded and compressed into a digital format suitable for seamless online transmission.
- Segmentation: The encoded video is divided into smaller segments. This makes it easier to deliver over the Internet without delays.
- Content Delivery Network (CDN) Distribution: These segments are sent to a CDN, which is a network of servers strategically placed worldwide. The CDN helps distribute the video efficiently to viewers regardless of location.
- CDN Caching: The CDN caches the video segments on its servers. Thus, it reduces the load on the source server and improves streaming performance.
- Video Playback: Viewers access the live stream through a web browser or a dedicated app — like a live streaming platform.
- Decoding: The viewer’s device decodes and decompresses the received video segments, allowing them to see and hear the live stream.
- Buffering: To ensure smooth playback, the viewer’s device may buffer a small portion of the video before starting playback. Buffering plays a vital role in preventing interruptions due to fluctuations in the internet speed.
Top Benefits of Live Streaming
Well, there are a number of reasons why live-streaming has become so popular in the last few years. The benefits of live-streaming of live streaming include the following.
- Global Reach: Live streaming allows you to connect with a global audience instantly. You can break geographical barriers and expand your reach to viewers worldwide.
- Real-time Engagement and Interaction: Interact with your audience in real-time through live chat, Q&A sessions, or polls, fostering genuine connections and building a loyal community.
- Cost-Effective Broadcasting: Live streaming eliminates the need for physical venues and production costs, making it a budget-friendly option for delivering content and events.
- Marketing and Brand Exposure: Live streams create buzz around your brand, attracting new audiences and increasing brand exposure through social sharing and word-of-mouth.
- Data Analytics and Insights: Gather valuable data on viewer behavior, audience engagement, and demographics, enabling data-driven decisions to improve future content and strategies.
- Monetization Opportunities: Live streaming offers several scintillating revenue streams to monetize your content. It includes conventional ones like ads, subscriptions, pay-per-view, or sponsorships and unconventional ones like catchup tv, coupons, and promotions.
How to Start Live Streaming Operations?
- Plan Your Content: Identify what you want to stream live. It could be an event, tutorial, or simply a Q&A session. The next step is defining your target audience and setting clear goals for the live stream.
- Choose the Right Equipment: Invest in quality cameras, microphones, and a stable internet connection. At least 20 Mbps is necessary to ensure professional-looking and uninterrupted live streams.
- Select the Right Streaming Platform: Pick a reliable live streaming platform that suits your needs and audience reach. You can consider popular options like YouTube Live, Facebook Live, Or dedicated live streaming platforms like VPlayed or On The Fly can also get the job done.
- Promote Your Live Stream: Build excitement by promoting your live stream in advance through social media, email newsletters, and your website. You can prefer platforms with built-in marketing integrations to promote your videos better.
- Engage with Your Audience: Interact with viewers during the live stream through live chat, Q&A, and polls. Respond to comments and make your viewers feel valued.
- Monitor, Analyze, and Improve: After the live stream, review analytics to gauge audience engagement and gather insights for future improvements. Learn from each live stream to refine your approach and grow your audience.
We have come to the conclusion of the blog. Undoubtedly, live streaming offers a myriad of benefits to all stakeholders involved.
For content creators and businesses, it presents an exciting opportunity to reach a global audience. They can engage with viewers in real-time interactions and explore various revenue streams through monetization.
On the other hand, viewers enjoy authentic experiences, immediate engagement with their favorite creators, and access to exclusive content.
Consequently, the convenience and cost-effectiveness make live streaming a win-win situation for everyone.
So it doesn’t matter if you’re an aspiring content creator or a business looking to expand its reach.
If you’re looking to build a live-streaming app, we are here to help.
VPlayed can build you a state-of-the-art branded live-streaming app that is 100% customizable — from design to deployment.
And the best part is you can monetize your video content and keep 100% of the monetized revenue without any user fees/commissions.
Or, if you’re still unsure if or how live-streaming could help you, contact our team for personalized guidance.
We will get in touch with you shortly.