tvod - transactional video on demand

What Is TVOD? Definition Of Transactional Video On Demand

The number of video outlets has increased dramatically in recent years. Since there are so many VOD platforms in the competitive edge, the revenue approach is equally diverse. On certain platforms, the steady standpoint mentions about the revenue flow which is generated through video advertisements, monthly subscriptions, and keenly through transactions or PPV model.

TVOD which is also known as PPV can assist with individual videos to be sorted & allow consumers to either rent or buy. These video monetization platform are commonly known as AVOD, SVOD, and TVOD, respectively. Some of the key VOD players in the market are Netflix, Prime Video, Roku, & HBO. 

The scenario with cable or telecom operators face a double-edged sword, in the form of new technological landscape of OTT.  As a result of this, operators need to device a strategy that they have been looking for, in case of diminished profitability.  

Some platforms earn money by charging customers with a monthly or annual subscription fee (SVOD), while others make money by casting instream ads several times. They are streamed throughout a viewer’s experience (AVOD).  

Today, we’ll be taking you through how transactional video on demand will refine your strategies of revenue upscaling in the world of video streaming & know about its whereabouts in this blog post. 

Let’s get started.

Generally, TVOD models have the ability to generate volume revenue business making it a clear-cut path for immediate scale-up.

For example…. 

iTunes make revenue share from a consumer while renting 2 or more films in a month, as compared to Netflix providing its entire catlog on monthly basis.. 

An interesting fact crosses us which says..

On an average,

“TVOD providers with a multi-country presence, advertise a lower percentage of EU27 and European films: 11% and 25% of all brand promotional spots, respectively.” Source:BroadbandTVNews

What is TVOD?

What is TVOD

The definition of TVOD or transactional video on demand is a business model that involves  charging customers a one-time cost for a set number of views. Usually, when it comes to Electronic Sell-through platforms, owners have full-fledged right to  actually own the entire movie, as such.

Moreover, talking about its viability its known that whether be it a single view, or a set period of time or infinite views  “transactional” comes before “video on demand.”  Furthermore, the TVOD video streaming business is directly opposes to the what SVOD model. Users choosing the offered services pay individual fee for each bit of content that they wish to view. 

Next, let’s jump in to see some of its advantages….

Benefits Of TVOD

TVOD offers a number of unique features that ad-based and subscription-based models do not. It’s potency is nothing to ridicule at, all the more if it is better used as a supporting monetization model. 

Quite the contrary, despite its low popularity among viewers, TVOD offers a huge financial aid to build lump sum revenue. But what’s more to look at it.. 

TVOD full form - transactional video on demand

Coming up next, let’s venture some of its benefits of TVOD over other models.. Also, we can have a look at a few examples:

  • One of the most obvious advantages of TVOD over other monetization strategies is that it allows publishers to place a paywall around their content.
  • Although there are various monetization techniques to monetize original material, TVOD allows you to make the most money from it. Indeed, it uplifts your revenue ladder. 
  • While you have complete control over its distribution network, the added takeaway lies with zero risks of piracy & copyright infringement of TVOD services.  
  • If you are looking for generating hiked revenue & profit most of it , then I ll suggest you to hybridize TVOD with other top video monetization platforms.
  • Lock your premium content behind a paywall while hooking your audience to your free material is the most effective strategy to generate long-term revenue.

In terms of relatability of these benefactors, let’s explore some of the..

Thinking Of Starting Your Own Transactional Video on Demand Service?

Examples of TVOD Platform

iTunes, Amazon’s video shop, & Sky Box Office are some examples of TVOD. 

These TVOD services offer a diverse selection of TV shows, movies, events, and other content at individual viewing fees, letting customers to either rent or buy an electronic copy of content that they can watch anytime they want, forever. In short, you have given complete freedom to consumers to utilize the content once you get complete profit share out of it… 

Also these most-popular TVOD platforms examples lets it rule in terms of monetization, is that it perfectly makes the most pricey category out of all 3. Thus, it carries a quite a big shot to hit upon, while bringing out the shellings earned from this best video monetization platforms.  

Types of TVOD Monetization Model

tvod examples

The meaning of TVOD is suitable for highly differentiated and compelling content. This is because users are open with the idea to pay a premium fee for videos that are offered in a unique value. 

Ideally, audience prefers to enjoy content that furnishes to their tastes. In that category you can deliver content with comparative types of TVOD. Here they are: 


Another category within TVOD platforms tell us about PPV or pay-per-view. In this it allows viewers to pay a sum for a one-time viewability for watching a show, event, etc. In general this payment model is reserved for sports, concerts, or entertainment.  


EST or electronic sell-through is one of the subcategories of TVOD. In this model, viewers are charged with only one-time fee for limitless viewability of certain piece of content. They can view at their own discretion. 


DTR represents download to lease, wherein a piece of content is accessible to look for a specific timeframe at the cost of a one-time expense. It is another subcategory of Transactional VOD, and the most widely recognized model is the exemplary web-based film rental.

A happy news for content aggregators comes with this satisfying fact …

Did you know: “ The business revenue income in the TVoD which also means Pay-per-View section is estimated to reach with a ground figure of US$10.42Bn in 2022! ” 

Moving on let’s see.. 

How Is TVOD Different From Other Monetization Models? 

Subscription-based Video on Demand (SVOD), and Advertising-based on demand video (AVOD) or Premuim-based video on demand (PVOD) are the three main models that can be leveraged by video streaming owners, creators, broadcasters like you in many distinctive ways. Even though, all are equally popular and are found amazingly good for making money, it is understood that requirements of your user-base decide which can work best for your streaming business. 

Further down the line, we’ll give you the brief of all 3 top monetization models.. 

  • SVOD

In subscription video on demand (SVOD) a large library of video content is created for a big set of targeted audience and give them the access for a longevity period in order to make consistent & healthy revenue. 

  • PVOD

Likewise, Hollywood Studios are analyzing another alternative of TVOD, called as Premium Video on Demand. In this model, recently movies that arrived at the box office would be delivered within the premium weeks of theatre release at a more exorbitant cost on Blu-Ray. 

  • AVOD

There’s also a stated fact that, viewers are shifting away from platforms that use AVOD (advertising as a form of video monetization), & what AVOD is?, in order to request streaming companies to rely more heavily on alternative revenue streams.

Distinctions between TVOD and SVOD model

svod tvod

TVOD’s full form is nonetheless than Transactional video on demand which seems to offer a good deal in terms of quality-graded, in a one-time fee content. On the other hand, SVOD platforms can assist your audience to go for monthly or yearly subscription package having differed genre of content. 

Secondly, in the case of TVOD having unbeatable marketing efforts, you can vouch on having new customers. Having said that, SVOD means retaining the existing ones since the pieces of your content would have reached much superiority.

Next, important aspect to ponder upon is about TVOD can be best-suited for newer platforms who have started out their journey in this industry. Finally, the key point that’s literally defines what does TVOD stand for, indicates through royalty rights ranging high for video owners.   

In the end, only one question is most essential and that would be…

Is it Worth It to take up TVOD?

By now, it should be obvious that TVOD is a significantly stronger monetization alternative than many people think. As we all know the importance of a video helping to rise your revenue scaling having constant growth, it’s essential to plan it for fetching them in leaps for generating bountiful ROI. And, given the turbulence in the online video market, it’s safe to predict that TVOD will only gain in popularity.

If You Already have an idea about launching a Video Monetization Platform, Schedule a free demo and We’ll Get You On The Road To VOD Streaming Success!

Frequently Asked Questions (FAQ):

1. What Is TVOD Platform?

Transactional video on demand is used in a video streaming platform where content broadcasters get to leverage on exclusive monetization method. Basically, it allows users to access content on pay-per-view basis which is much different than AVOD & SVOD models. Further to that, the solution is split into providing permanent or temporary access with one-time payment. Ultimately, it gives media publishers a chance to release their online blockbusters. 

2. What Is The Difference Between TVOD And SVOD?

In TVOD there are two subcategories which are EST & DTR. With electronic sell-through consumers can comfortably make a single payment to own content indefinitely. Whereas Download to rent helps you to gain a small fee from consumers with limited period of content accessibility. In SVOD, you can provide users with an entire calong of content for a flat rate that’s typically charged on monthly or yearly basis. You can include ad-free content too. 

3. Why Choose TVOD For Your Video Streaming Business?

Some of prime reasons to choose Transactional VOD is that it caters to those customers who are simply interested to view particular content for which they pay to see. Indeed TVOD services increases the value of each piece of content with its pricing. Also there is a chance of gaining prospective userbase when you set any range of price instead of charging them with higher membership cost. Also price flexibility assures if you can make content accessible for shot period or allow users to retain it permanently. 

4. What Are The Advantages Of Transactional Video On Demand?

It is certain to have an approximate estimation for operational margins, before the business is kickstarted. Definitely for that matter, you never run into the risk of bandwidth exploitation, whether it’s in the case of single of group of users. The infrastructure costs in TVOD platform concerns with the cost of server along with CDN to stream videos in particular size, etc.

5. Why Effective Paywall Is More Important For TVOD Video On Demand?

When we define what is TVOD, one-time costs are likely to be associated with it. Usually, potential users seek many other means to procure video content for free, thereby increasing the dominant prevalence of content piracy. All the more, there are chances where users will download the video content & share it among the common social circle, for saving one-time access fee or split the fee.

6. What Are The Examples Of TVOD Models?

While we unveil the meaning of TVOD, we come to know that users can get flexible options. Instead of watching content with free access having couple of ads sprinkled in, users can pay a specific price for a piece of content. They tend to have an ad-free experience thereafter. This is due to lot of popularity gained in TVOD. Some of the examples of TVOD are Apple iTunes, sky box office, youtube movies, Google play etc.

Video Monetization & OTT Platform Expert at CONTUS VPlayed. Interested in digging deep into video/audio streaming media tools, and Love to blog, discuss and share views on the legal smart TV app development' & latest technologies tips, and tricks. He's also passionate about photography loves to capture the pure essence of life.


  1. Cynthia Stanley Reply

    Hi there, I’d like to learn VPlayed’s pricing for OTT that includes TVOD streaming and AVOD. Thank you so much for your help with this! Best,

  2. Virgil Singleton Reply

    HI, We are interested in working on a platform for skilled people who want to show their talent and want to make money. Avod and Tvod with an artistic interface. But we also want to add a 3d design for online art and photo exhibition. You guys will be hired for continuous development of the platform.

  3. Jacob Thomas Reply

    Hey there… We are planning to start an OTT platform based in India and want to know how we can use your services to do the same. Mainly we would like to implement our OTT as an AVOD with scopes for the inclusion of SVOD and TVOD platforms in the future. We would like to discuss the rates at which you can provide your services to us and would like to get a demo of how all this would work for an OTT service provider. That would make it easy for us to explain our specific requirements if any and would enable us to formulate customizations suited for our needs. Hoping for a speedy reply from your end,

  4. Jaime Nelson Reply

    Hi, I am looking for an OTT platform solution (web and app) : 1. TV Channels 2. VOD – including series, movies and other videos ○ Including AVOD, SVOD, transactional vod. 3 Live Streaming i want a pre-made solution in which can make further customisation. Let me know if you have these king of solutions available with you and make a demo call to proceed. Thanks

  5. Tyrone Lambert Reply

    Hello, Would like to create a hybrid ott which will combine TVOD , SVOD. Please I want to talk to someone who can help to create a ott platform which will be iOS and android friendly.

  6. Bill Lindsey Reply

    Hi, I’d like a demo please. I’m interested in creating a subscription based service with some TVOD examples of sales as well.

  7. Ida Mcbride Reply

    Hello, I wish to monetize my ornamental videos intended for different forms (SVOD & TVOD services) according to precise specifications. Please contact me by mail for more details. Sincerely B.

  8. Angel Walker Reply

    Hello–we are looking for a DTC platform for our SVOD service (and potentially TVOD video on demand, FAST and AVOD services) that is rich in viewer features, offers significant control on the management end of the platform, and provides lots of detailed and helpful analytics. Additionally, we have specific requirements on the payment end regarding credit card storage, sales tax and billing support. Let me know if you are interested in talking with us.

  9. Spencer Goodman Reply

    Hi, I am looking for a VOD solution for a client. Currently they want to monetise pre recorded lecture series, so they need TVOD meaning for individual and bundle options. They also want to include free access to bundles for ticket holders from their in person events. And eventually want to explore monetising livestream events.

  10. Conrad Woods Reply

    Hi, I need an SVOD/TVOD with 3 packages of monthly subscriptions. I expect to have about 1000 users in the first year. I need about 100GB of storage.

  11. Benjamin Reply

    We’re looking for a professional TVOD video monetization platform for Indian Music and wanted to loop at an API for the same. We wanted to know the Transactional VOD services you offer, your rates, and whether you have any monetized algorithm-related features (recommendations, statistics, etc).

  12. WilliamDj Reply

    Hi, I would like to see a demo of the Vplayed Transactional Video on Demand monetization. Specifically, I am interested in these features: TVOD, SVOD, PVOD, video/audio streaming, and DRM. Thanks!

  13. Amelia Reply

    Hello, We are looking to purchase the best monetize platform of TVOD. Please let us know which of these features you currently support and/or if your platform supports Transactional Video on Demand growing into the needed items in a reasonable timeframe.

  14. Elijah Reply

    I am currently looking for the meaning of transactional Video on Demand for the monetization & launch of a streaming platform.

  15. Franklin Reply

    Greetings, I am interested in your Transactional monetization for OTT and video on demand. Please have someone contact me.
    Thank you, Calvin Franklin

  16. Stephen Reply

    Hello, We are curious about on what is TVOD video monetization solution offering and platform. We have an App with another subscription platform, but our contract is up for renewal and we are exploring alternatives.
    Thanks, Stephen

  17. Alakbar Reply

    Hi, we are interested in a Transactional VOD monetization solution. Currently, we are looking for platform monetization, including front & back end support, content delivery + licensing support. We can discuss other details over the conference call. Please feel free to contact me in case of any questions. Thanks in advance!

  18. Michael Reply

    We would like to consider you as a possible partner as we move forward and introduce significant new with what is TVOD. Thanks in advance

  19. John Mark Reply

    Looking for a Transactional Video on Demand monetization and have some questions about specific functions of the monetize experience. Also looking for some pricing that would be passed on to clients.

  20. Sarah Reply

    Thanks for sharing about the what is Transactional Video on Demand advertising. Professionally produced content delivered to highly engaged audiences through TVOD curated user experiences in a brand-safe context. Well explained.

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