Customer Persona

Launched in 2013, this Indonesian TV network gained recognition as a premier channel for family and young viewers. Now, expanding its reach through an Over-The-Top (OTT) platform, it aims to engage a larger audience with captivating and high-quality content while staying true to its commitment to cater to diverse demographics.

The Challenge

This popular Television, a Gen Z favorite, wanted to expand its horizons into the OTT realm by migrating to a brand new streaming platform for movies, series, shows, and more. Eager to captivate broader audiences, they turned to VPlayed's OTT solution for seamless content transition and driving great user experiences on web, Android, iOS, & Android TV.

"A spiking viewership & subsequent OTT revenue from TV content was sought for to emerge as Indonesia’s #1 digital media app while streaming & monetizing exclusive entertainment videos”
The Solution

Seamless user migration to a fully equipped platform from the former was made. With 9+ 3rd party integrations for storage, transcoding, payments, and marketing (custom-notifications, emails, MailChimp add-ons) & 4K live linear streaming, the platform was a sure-shot winner in every aspect.

On the revenue front, ad-based monetization (AVOD) was devised backed by ad services like Google AdMob, AdSense, SpotX. This was followed by appending AirPlay & Chromecast Support for users to mirror videos wirelessly to Apple & Google devices, making the platform an amazing entertainment hub to amplify viewership, engagement & revenue.

The Results

Within months of launch, the broadcaster soared to success on its OTT platform. The multi-device compatibility boosted viewership 3X more with over a 100K downloads. The end user experience was lauded with 100% positive feedback from audiences across the country. VPlayed's collaboration led to the launch of a world-class OTT platform that Indonesian audiences loved for entertainment.

  • 4 Star
    App Rating (Google)
  • 100K+
    App Downloads
  • 3X
    Increase In Active Users

More Case Studies

Client Testimonials

VPlayed’s flexible video management system and multiple monetization models enabled BS Value OTT to grow rapidly and become one of India’s top regional streaming platforms. We are excited about expanding our roadmap with the support of VPlayed team.

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RJ Vigneshkanth,
CEO, Black Sheep Entertainment

VPlayed team helped us in putting together a robust fitness streaming platform in a short span of time. It was great working with their knowledgeable engineering team who took keen interest in hearing our ideas and executed them to perfection.

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Juliana Wolfarth,
Product Manager, ZiYou

VPlayed provided us with a customizable OTT solution for East Africa, including a payment gateway tailored to the local audience. The platform works perfectly for our target region, and we are thrilled with the results.

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Felix Mpfizi,
Chief Technical Officer, Mass Kom Group
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