How To Build An Educational Video Subscription Platform? From A to Z

Published On July 4th, 2024 5877How To
Explore Education Streaming

Coursera, Skillshare, LinkedIn Learning—do these names ring a bell? 

They are online learning platforms that offer online courses to students, professionals, and others to skill them up. 

Online learning has seen steady growth over the last few years. It was valued at $107 billion in 2015; it is expected to rise to $325 billion by 2025.

With the onset of the COVID-19 pandemic, these numbers have just risen owing to schools, universities, and companies being shut down or working remotely. 
More and more institutions are realizing the value of educational video subscription platforms and are taking steps to enter this market.

video subscription service platform

Unsurprisingly, many educational institutions offer online classes to students to complete their vocational training and earn certification. In addition, more than 60% of internet users claimed to benefit from e-learning as it fits their lifestyle. 

For instance, Udemy, one of the most popular online video education platforms, has over 20,000 experts and 12 million students learning from it, according to Skillscouter. 

Educational institutions and many corporates have shifted their training and induction programs to online platforms. 

In the United States alone, corporate training in the form of e-learning modules has garnered over $100 billion in market share. 

E-learning subscription platforms allow you to quickly access educational content and training materials through a website or an application. Learning on an online video platform enables one to learn at their own pace and broaden their knowledge base. 

However, the e-learning industry isn’t new but has existed for over 20 years. Experts predict a rise in the demand for online education, but the pandemic has led to rapid adoption by service providers and consumers. Online education encourages learning for even the shy and reclusive, who otherwise may not join the classroom discussion. 

It is also a great way for content creators to monetize their videos for educational services by charging a subscription, pay-per-view, or using advertisements to generate revenue.

Features Of Educational Video Subscription Platform

online educational video platform
  • Easy-to-use and Powerful Video CMS

A good educational video subscription platform should feature a powerful Content Management System (CMS) for improved user experience. In addition, easy to upload, store, organize, and access video content is a must for content creators and users alike. 

In addition, the availability of servers globally with good CDN (Content Delivery Networks) will help easily stream videos for users worldwide.

  • Set Your Own Pricing

Building a video subscription platform allows you to charge for your content and services at your preferred rate. There are hardly any limitations or guidelines in this regard. 

You can charge your customers at your will. After that, the sky is the limit.

  • Payment Integration

With the transition to e-learning happening rapidly, payment integration with high security and the ability to collect all modes of payment is a non-negotiable feature. Therefore, not just one-time payments but recurring payments by users and auto-pay features should be explored while building your educational video subscription platform. 

  • Fully Profitable for Institution

Having your own educational video subscription platform has many advantages. One, you get to keep 100% of your earnings. On most OTT platforms, you must pay up to 40% of your revenue or a portion of your earnings as commission. Your subscription charges are collected by paywalls and credited to your account directly.

  • High-level Security for Content

When you create an online video education platform, ensure highly-secured protocols protect your content. It reduces the chances of hacks leaking valuable information on your content, your consumer database, and their payment information. 

  • Real-time Analytics to Track Students Engagement

Get real-time analytics to see how your students are responding to your content. This is valuable feedback on your content’s engagement and ability to keep students hooked on the educational video. You can use this information to update your content and make it more exciting and easier to understand.

  • Supports VOD and Live Streaming

Whether you want to create a pre-recorded educational video to support your consumers’ needs or live stream an online class, your educational video subscription needs to be able to handle both. In addition, making live-streamed videos available to replay at other times is also beneficial to students who might need some clarification or need more valuable input.

  • Monetize Video And Combined Subscriptions

E-learning platforms allow you to generate revenue by creating a subscription-based educational platform that charges per week, month, or year, depending on your content and lesson plan. 

You can also look into pay-per-view subscriptions and advertisements as a source of revenue when you build your VOD platform. In addition, some service providers use a combination of two or more to create a hybrid payment system that makes it easier for students and professionals to access videos.

  • Scalable Revenue Generation

Your content would steadily generate revenue as the years go by with minor changes to update content to match the ongoing trends and facts. 

For example, you could provide exclusive content for members and run promotions to attract consumers to pay a premium for their subscriptions. The basic thumb rule is that revenue generation increases when you provide high-quality, unique content for your viewers.

Planning For A Perfect Educational Video Streaming Platform?

How to Build Your Own Educational Video Subscription Platform?

educational video streaming
  • Creating the Effective Video Content

Start by creating unique video content of high quality. This is the very foundation of your e-learning service.

Engaging content will encourage more subscribers and make you stand out. Therefore, edit and simplify — as much as possible — your content so it is more exciting and easier to consume.

  • Enroll with VPlayed for Self-hosted Platform 

VPlayed has all the necessary features to let you create a compelling and interactive online education platform. 

Enroll with VPlayed to build a self-hosted video streaming platform. The platform provides a great CMS, high security, paywall integration, 100% customization, and more. It also offers over nine ‘genuine’ monetization methods and in-built marketing integration tools to help you increase your RoI.

  • Pick Your 100% Customizable Design

Customize your streaming platform to resonate with the content you create. The design, themes, security, video monetization platform, and other features can be tailored to resonate with your brand image. Remember that your brand’s retention value is based on consistent branding throughout the platform.  

Looking To Build Your Own Education Streaming Platform?

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  • Easy to Use CMS for Upload, Organize and Distribute 

VPlayed’s custom-built e-learning platform can easily upload and store your content, including bulk uploads in our video CMS

You can also segregate and organize your content based on user preferences in the content library, making it easier to access. 

  • Monetize with Subscription Services

We offer subscription-based monetization paywall integration with nine models to generate recurring revenue. 

For example, you could create members-only content 

b. offer unique niche entertainment like Netflix

c. all-year-long access for seasonal content creators

d. provide exclusive content for members

e. share video content with your community based on their principles, and f. ensure you complement online content with other e-learning business strategies like in-person meets and giveaways. 

  • Empower With Secure Content 

Robust security protocols should back your content and information to ensure no leaks in your video content or consumer database. A secure subscription-based monetization paywall can significantly reduce the chances of piracy and unauthorized access.

  • Promote Your Subscription Platform

Market your video-subscription website or app using social media and advertisements to target key audiences. 

Don’t just focus on external marketing; use your platform to improve user engagement through recommendations, suggested and trending courses, and application notifications. 

Many platforms use machine learning to adapt to the users’ behavior and provide valuable suggestions.

  • Further Scaling

Use analytics to understand your consumers’ preferences to generate relevant content and make informed business decisions.

This way, you can sustain your growth in the longer run. Also, introduce more features of educational video platforms based on user preferences.

Remember, the e-learning business offers vast growth potential and is lucrative. As a result, many institutions have already joined the bandwagon of using online learning platforms to advance their prospects. 

However, the market is still far from saturated, and the time is still ripe to get started with a video education subscription platform, especially for beginners.


We hope this article gave you more insights into online video subscription platforms and the need to carve your niche in the e-learning industry.
And if this has inspired you to move ahead, please get in touch with VPlayed to get miles ahead and save a few months from your schedule.

If You Already Have An Idea To Create a Video Platform For Education, Schedule a Free Demo And We’ll Get You On The Road To Educational Video Streaming Success
1. What is an educational video subscription platform?

An educational video subscription platform is an online platform that offers subscribers a collection of educational videos and resources for a recurring fee. It provides access to a wide range of educational content, such as courses, tutorials, lectures, and documentaries, on various subjects or industries.

2. What are the key features and functionalities of an educational video subscription platform?

Key features and functionalities of an educational video subscription platform include user registration and authentication, content management system, video streaming and hosting, subscription management, payment gateway integration, user profiles and preferences, search and filtering options, progress tracking, user feedback and ratings, and analytics and reporting capabilities.

3. How to build an education video subscription platform?

To build an educational video subscription platform, follow these steps: 1. Define platform requirements. 2. Select a technology stack. 3. Develop user registration, content management, and payment systems. 4. Integrate video streaming solutions. 5. Implement subscription management and analytics. 6. Design an intuitive user interface. 7. Ensure security and privacy. 8. Launch and market the platform.

Monika Gopinath

Monika Gopinath is an accomplished digital marketer with over seven years of experience specializing in the Video On Demand (VOD) industry. I am a passionate writer and avid blogger. I enjoy sharing insights on digital marketing, industry trends, and vod platform.


  1. Sandon says:

    Hi, we are evaluating the make money on elearning platform industry. I would like to know-how are the values ​​and its growth in the elearning platform

  2. Walter says:

    Hi, Iam contacting you on behalf of one of our customers, I would like to know about education subscription platform and the ways in which we could make revenue through it.

  3. Nolan says:

    We are interested in building a video subscription platform, I want to know what are the revenue models available in the elearning platform and also provide us on estimates.

  4. Seung says:

    Good post. I have learned so much on education subscription platform and I hope when developing a educational platform and will take this article as a reference

  5. Rendor says:

    Thanks for the insightful piece of article. I am planning to go for an educational video subscription, But Could you help me what are the revenue models available in educational platform.

  6. Alfie says:

    Could you describe few more benefits of educational video subscription platform as I have searched the online but got very few blogs. Waiting for your reply

  7. Raul says:

    This is Raul, a Leading Business Enterprenuer. Want to build educational video subscription platform. Could you suggest some ideas on this.

  8. Arlen says:

    Our team of experts inquired on Subscription based education platform. Thanks for the good suport and also helped us to develop our education subscription platform in short span of time

  9. Aaron says:

    Its really great blog with proper guide to educational video subscription. These kind of blogs helps other education subscription service platform to properly guide in having better educational platform

  10. Jack says:

    Very Thanks for a complete guide on educational video subscription platform and it does helps other content creators from the streaming business to build an educational video platform

  11. Elodie says:

    Hi We are planning to develop a educational video subscription services for our company and could you advice us the revenue generation and also the pricing details to create an online video education platform

  12. Uthra says:

    online learning is quickly taking over the traditional classroom environment and adapting to elearning video subscription platform will be benefiting more

  13. Dharma says:

    Building a education subscription platform is a challenging job as you need to keep in mind lot of things only then you could get the quality education platform and all the outcomes you want for the platform

  14. Adam says:

    I hope the usage of education video subscription platform does helps the students in learning the concepts of the chapters with much easier

  15. Zain says:

    Very nice article on how to build education subscription platform and the e learning will rapidly will be on rise and market is expected to reach a whopping $374.3 billion by 2026.

  16. Finch says:

    The article has explained in detail how the education subscription platform provides a comprehnsive solution that is easy to use.

  17. Luna says:

    Useful advice on building educational video subscription platform and hope this will help the students learning through online to great extent

  18. Joanne Wells says:

    i have a customer here asking that how to build a subscription based website will you please send your Pitch Deck, i need to go through the details which it may helps me or not. Thankyou

  19. Dana Leonard says:

    Hi, Team Hope you are doing great ! I am student. I want to solve problem of educational monetization platform. So I want to bulid online classes & courses website. Which can teacher teach through virtual video chat with my website and student can learn through virtual video chat with my website. It would best quality of virtual video chat. So please help me how i can do ? Thank You

  20. Dixie Nunez says:

    Hi, We are creating video education platform and looking for video hosting service. What kind of security and content restriction capabilities do you have? Best Regards

  21. Jennifer Page says:

    Hello, I am looking to build a video platforms for education (maternity education). Is this something your team can help with?

  22. Ivan Curtis says:

    Hi, Want to start a digital television for tertiary schools (Universities, Polytechnics, Monotechnic and Colleges of Education in Nigeria, based on the entertainment activities and the program of all this schools for educational video platform.

  23. Alice says:

    Want to know about the specifications for building educational video platform with customized features and payment gateway option for the streaming website and apps

  24. Paul Turner says:

    Hi, I have seen in the article that we can set monetization models in the education platform so that the more number of users accessing the platform will benefit in earning more revenue

  25. Lorraine Terry says:

    Hi, After the pandemic the use of education video platform is been much in demand as many schools are opting to it and provide better engagement with the students

  26. Dexter Clarke says:

    Hi, Very well written article and can know about the video subscription service platform and also the benefits of using it.

  27. Austin Leonard says:

    Hi, In few years many institutions have understood the value of educational video subscription platforms so that the institutions can conduct classes without any hassle

  28. Spencer Castillo says:

    I also think that through the education video subscription platform the cost is much more affordable for the studnets so the institutions might get more number of students enrolling in it

  29. Cory Keller says:

    Students will be very convenient through the education subscription platform as they get the whole syllabus and the course material. They could use the curse material and study it online without carry the book

  30. Marc Chavez says:

    Hi, I think in most of the educational video subscription platform there are reviews for the teachers marked and the best teachers get the highest rating this helps the students to enrolls in it

  31. Donna Hampton says:

    Elearning Industry is huge and there are many students who wants their curriculam to be taught by the best teachers, the subscription based education platform will help them as they select the best teachers.

  32. Marion Soto says:

    Hi, Video streaming services for schools must be highly secure to prevent data leaks and it should be implemented through strict security protocols, detailed privacy protection architecture and added security features that can be controlled by users.

  33. Moses Tran says:

    Hi, Video-based learning has ever been rise and with affordable internet and streaming servers has led to a boom in demand of educational video subscription platform

  34. Amy Elliott says:

    Hello, We are an education content provider company looking for a platform to host educational videos for students.

  35. Ted Ray says:

    Hi, I would be interested to know the price for a white-label VPlayed platform to launch a broadband (online) TV channel for news, education and elearning. Please let me know if it can be bought outright or is it on a monthly subscription-based. Thanks

  36. Tammy Sanders says:

    Hello Team, I work with a free open access medical education programme who now wish to expand into paid subscriptions for some of our content. I would like a brief outline of pricing and demo of an online education platform. Do you also provide app options and podcast options?

  37. Fannie George says:

    Hi there, I want to sell my Education Videos on your platform. Please suggest me how can I Sell it.

  38. Roland Mccormick says:

    Hi there, we are looking for an OTT + LMS solution to help us launch an online video education platform legal edutech product. Looking forward, Best, Francisco

  39. Mamie Cox says:

    Hi, We are a system integrator in Broadcast, Media & Entertainment and Education industry, need a cloud OTT with CMS solution for existing clients, kindly connect with us asap. Thanks

  40. Calvin Carlson says:

    Hello, I have education platform and I want to protect my videos from screen recording

  41. Leland Robbins says:

    Hi, how to build an online education platform for my courses and I want to protect them What do you offer in terms of protecting and preventing the recording of videos, what are the prices and plans, and thank you

  42. Sean Greer says:

    Hello, My business partner and I want to use your website for our college consulting service. We plan to have a subscription-based educational video platform with library, video webinars, and small group and one-on-one tutoring. You would be a perfect fit because you offer an education-style video platform with all of these features, including a video monetization system. We would also wanted to know if it would be possible to have a home page as well as several informational pages connected to our platform. What information would you need from us to get a custom quote of the monthly costs for us to use your platform for our service?

  43. Gloria Douglas says:

    Hi, We are launching a video platform for education. I’m interested in a demo and pricing.

  44. Glen Ortiz says:

    The stats on students enrolling on education video subscription platform is amazing and it is set to grow as the pandemic had made it a necessary

  45. Eloise Mcdaniel says:

    The writer should be much more appreciated as he have taken more effort in writing the article and also about the features present in the educational video platform

  46. Emilio Saunders says:

    Very good article and each section of the elearning video subscription platform. Also the monetization models available in the education video subscription platforms.

  47. Henry Bass says:

    Need some advice on starting educational subscription video platforms and monetization models. Can you please helps us on this thanks advance.

  48. Rachel Jefferson says:

    Having a high quality educational content does make you video platform stand out and for that getting best educational video platform provider is necessary

  49. Neil Clarke says:

    Educators in schools have found online video to be highly effective ways and learnt how can we use online video education platform tools to enhance your educational goals.

  50. Ramona Mendoza says:

    Having an elearning video subscription platform helps students to learn their chapters and it will give an environment like classroom where the teachers could explain the chapters and clear their doubts

  51. Edmund Hayes says:

    Iam looking for elearning subscription platform where we would add large number of courses and also to make money through it. Waiting for your estimates and guide us in next level.

  52. Antoinette Gross says:

    We have a plan to develop Subscription based education platform with attractive features, & able to generate better revenue. Could you able to guide us.

  53. Patty Delgado says:

    The article is well explained, having a subscription based education platform will be easier to share knowledge, grow your audience and track the effectiveness of your learning programs in platform

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