Coursera, Skillshare, LinkedIn Learning—do these names ring a bell?
They are online learning platforms that offer online courses to students, professionals, and others to skill them up.
Online learning has seen steady growth over the last few years. It was valued at $107 billion in 2015; it is expected to rise to $325 billion by 2025.
With the onset of the COVID-19 pandemic, these numbers have just risen owing to schools, universities, and companies being shut down or working remotely.
More and more institutions are realizing the value of educational video subscription platforms and are taking steps to enter this market.
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Why E-learning Subscription Platform Is Popular In 2022?
Unsurprisingly, many educational institutions offer online classes to students to complete their vocational training and earn certification. In addition, more than 60% of internet users claimed to benefit from e-learning as it fits their lifestyle.
For instance, Udemy, one of the most popular online video education platforms, has over 20,000 experts and 12 million students learning from it, according to Skillscouter.
Educational institutions and many corporates have shifted their training and induction programs to online platforms.
In the United States alone, corporate training in the form of e-learning modules has garnered over $100 billion in market share.
E-learning subscription platforms allow you to quickly access educational content and training materials through a website or an application. Learning on an online video platform enables one to learn at their own pace and broaden their knowledge base.
However, the e-learning industry isn’t new but has existed for over 20 years. Experts predict a rise in the demand for online education, but the pandemic has led to rapid adoption by service providers and consumers. Online education encourages learning for even the shy and reclusive, who otherwise may not join the classroom discussion.
It is also a great way for content creators to monetize their videos for educational services by charging a subscription, pay-per-view, or using advertisements to generate revenue.
Features Of Educational Video Subscription Platform
Easy-to-use and Powerful Video CMS
A good educational video subscription platform should feature a powerful Content Management System (CMS) for improved user experience. In addition, easy to upload, store, organize, and access video content is a must for content creators and users alike.
In addition, the availability of servers globally with good CDN (Content Delivery Networks) will help easily stream videos for users worldwide.
Set Your Own Pricing
Building a video subscription platform allows you to charge for your content and services at your preferred rate. There are hardly any limitations or guidelines in this regard.
You can charge your customers at your will. After that, the sky is the limit.
With the transition to e-learning happening rapidly, payment integration with high security and the ability to collect all modes of payment is a non-negotiable feature. Therefore, not just one-time payments but recurring payments by users and auto-pay features should be explored while building your educational video subscription platform.
Fully Profitable for Institution
Having your own educational video subscription platform has many advantages. One, you get to keep 100% of your earnings. On most OTT platforms, you must pay up to 40% of your revenue or a portion of your earnings as commission. Your subscription charges are collected by paywalls and credited to your account directly.
High-level Security for Content
When you create an online video education platform, ensure highly-secured protocols protect your content. It reduces the chances of hacks leaking valuable information on your content, your consumer database, and their payment information.
Real-time Analytics to Track Students Engagement
Get real-time analytics to see how your students are responding to your content. This is valuable feedback on your content’s engagement and ability to keep students hooked on the educational video. You can use this information to update your content and make it more exciting and easier to understand.
Supports VOD and Live Streaming
Whether you want to create a pre-recorded educational video to support your consumers’ needs or live stream an online class, your educational video subscription needs to be able to handle both. In addition, making live-streamed videos available to replay at other times is also beneficial to students who might need some clarification or need more valuable input.
Monetize Video And Combined Subscriptions
E-learning platforms allow you to generate revenue by creating a subscription-based educational platform that charges per week, month, or year, depending on your content and lesson plan.
You can also look into pay-per-view subscriptions and advertisements as a source of revenue when you build your VOD platform. In addition, some service providers use a combination of two or more to create a hybrid payment system that makes it easier for students and professionals to access videos.
Scalable Revenue Generation
Your content would steadily generate revenue as the years go by with minor changes to update content to match the ongoing trends and facts.
For example, you could provide exclusive content for members and run promotions to attract consumers to pay a premium for their subscriptions. The basic thumb rule is that revenue generation increases when you provide high-quality, unique content for your viewers.
How to Build Your Own Educational Video Subscription Platform?
Creating the Effective Video Content
Start by creating unique video content of high quality. This is the very foundation of your e-learning service.
Engaging content will encourage more subscribers and make you stand out. Therefore, edit and simplify — as much as possible — your content so it is more exciting and easier to consume.
Enroll with VPlayed for Self-hosted Platform
VPlayed has all the necessary features to let you create a compelling and interactive online education platform.
Enroll with VPlayed to build a self-hosted video streaming platform. The platform provides a great CMS, high security, paywall integration, 100% customization, and more. It also offers over nine ‘genuine’ monetization methods and in-built marketing integration tools to help you increase your RoI.
Pick Your 100% Customizable Design
Customize your streaming platform to resonate with the content you create. The design, themes, security, video monetization platform, and other features can be tailored to resonate with your brand image. Remember that your brand’s retention value is based on consistent branding throughout the platform.
Easy to Use CMS for Upload, Organize and Distribute
VPlayed’s custom-built e-learning platform can easily upload and store your content, including bulk uploads in our video CMS.
You can also segregate and organize your content based on user preferences in the content library, making it easier to access.
Monetize with Subscription Services
We offer subscription-based monetization paywall integration with nine models to generate recurring revenue.
For example, you could create members-only content
b. offer unique niche entertainment like Netflix
c. all-year-long access for seasonal content creators
d. provide exclusive content for members
e. share video content with your community based on their principles, and f. ensure you complement online content with other e-learning business strategies like in-person meets and giveaways.
Empower With Secure Content
Robust security protocols should back your content and information to ensure no leaks in your video content or consumer database. A secure subscription-based monetization paywall can significantly reduce the chances of piracy and unauthorized access.
Promote Your Subscription Platform
Market your video-subscription website or app using social media and advertisements to target key audiences.
Don’t just focus on external marketing; use your platform to improve user engagement through recommendations, suggested and trending courses, and application notifications.
Many platforms use machine learning to adapt to the users’ behavior and provide valuable suggestions.
Use analytics to understand your consumers’ preferences to generate relevant content and make informed business decisions.
This way, you can sustain your growth in the longer run. Also, introduce more features of educational video platforms based on user preferences.
Remember, the e-learning business offers vast growth potential and is lucrative. As a result, many institutions have already joined the bandwagon of using online learning platforms to advance their prospects.
However, the market is still far from saturated, and the time is still ripe to get started with a video education subscription platform, especially for beginners.
We hope this article gave you more insights into online video subscription platforms and the need to carve your niche in the e-learning industry.
And if this has inspired you to move ahead, please get in touch with VPlayed to get miles ahead and save a few months from your schedule.
If You Already Have An Idea To Create a Video Platform For Education, Schedule a Free Demo And We’ll Get You On The Road To Educational Video Streaming Success
An educational video subscription platform is an online platform that offers subscribers a collection of educational videos and resources for a recurring fee. It provides access to a wide range of educational content, such as courses, tutorials, lectures, and documentaries, on various subjects or industries.
Key features and functionalities of an educational video subscription platform include user registration and authentication, content management system, video streaming and hosting, subscription management, payment gateway integration, user profiles and preferences, search and filtering options, progress tracking, user feedback and ratings, and analytics and reporting capabilities.
To build an educational video subscription platform, follow these steps: 1. Define platform requirements. 2. Select a technology stack. 3. Develop user registration, content management, and payment systems. 4. Integrate video streaming solutions. 5. Implement subscription management and analytics. 6. Design an intuitive user interface. 7. Ensure security and privacy. 8. Launch and market the platform.