Learn how VPlayed powered up a popular sports broadcasting brand with exclusive live sports streaming apps for 4X engagement across college sports viewership.
Founded by sports coaches and produced by award-winning media professionals, our client has a legacy of 20+ years in video production. The company primarily focuses on live linear broadcast of college sports and championships of football and volleyball Under-19 games across the USA. It continued operating by gaining streaming rights from colleges and universities in Texas and tied up with external vendors for live broadcast of matches.
As viewership continued to peak, our client wanted to expand their live sports offerings across the USA. Also, the challenges that surrounded seeking 3rd party vendors for streaming college sports for a wider audience base of 50k+ concurrent users seemed concerning. This urged the broadcaster to start looking for a whitelabel solution that was fully customizable to upscale the company's business model for high-quality, uninterrupted live streaming. As the demand for the perfect live sports streaming platform and TV emerged, VPlayed was chosen unanimously, considering its 500+ unique features and world-class live streaming architecture in place across apps.“To take college sports to nation-level viewing requires the right broadcasting setup for low-latency, uninterrupted watching that only a world-class video streaming solution can achieve”
Subscription-based live sports streaming apps were delivered with Wowza/ANT Media streaming engines. Live video customizations such as autoplay, preview, multiple audio tracks, etc were included alongside options to record live games and convert them to VOD content. An easy sign-up workflow with built-in marketing tools to drive, convert, and retain paid users were tailored into. VPlayed's advanced security and performance was focused at every level of mobile and TV app development to scale up to 1,00,000+ concurrent college sport viewers.
We at VPlayed made a smart server upgrade with which our client was able to achieve a 50% reduction in server maintenance costs. The robust live streaming setup across apps backed the sports broadcaster to acquire streaming rights for over 60+ matches from various college and university championships and games. Reliance on 3rd party platforms were overcome and the company today has emerged as an exclusive live streaming partner with 4X more engagement for college sports across the USA.
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