Customer Persona

A leader in Brazil's physical training segment, this brand offers a diverse range of fitness equipment options, setting itself apart with well-organized operations. In order to grow & expand, they aimed to empower customers and future audiences with full-fledged fitness equipment subscriptions and online classes. Providing a wide variety of choices, they were ready to establish themselves as an online fitness provider with a successful video streaming vendor, VPlayed.

The Challenge

Brazil’s rising interest in health and wellness through fitness apps ignited the client’s interest in launching a fully-featured platform that covers both low and high impact equipment available on monthly subscriptions. They aimed to empower people of all age groups with inspiring fitness apps on web, Android & iOS that delivers a feasible model clubbed with professional coaching. Embarking on a groundbreaking journey, they fascinated fitness enthusiasts in Brazil, inspiring healthier lives.

“In addition to selling gym equipment, the fitness studio was keen on offering top-notch physical training via video courses on flexible subscription plans from a modern and aesthetically pleasing platform”
The Solution

VPlayed dedicated extensive efforts to market research, creating a secure platform (AES, Custom DRM, WAF, DDOS Protection, BOT Protection) for the fitness provider.

SVOD revenue models drove effective monetization, while multi-lingual support expanded reach. 3rd party integrations enhanced user experience with PayPal as a fortified payment gateway. Customizations like SSO, video playlists, and YouTube integration elevated the fitness platform, empowering enthusiasts in Brazil and beyond.

The Results

Our client's fitness platform has made a remarkable impact, with a 30% revenue increase and surging gym equipment subscriptions. Attracting a larger customer base and reaching new audiences, it expanded market reach globally. With 3X more reach, our client became an industry leader, opening doors to endless possibilities for growth and success with exclusive fitness web & mobile apps.

  • 20M+
    Targeted Users
  • 30%
    More Revenue
  • 3X
    More Subscribers

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Client Testimonials

VPlayed team helped us in putting together a robust fitness streaming platform in a short span of time. It was great working with their knowledgeable engineering team who took keen interest in hearing our ideas and executed them to perfection.

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Juliana Wolfarth,
Product Manager, ZiYou

VPlayed provided us with a customizable OTT solution for East Africa, including a payment gateway tailored to the local audience. The platform works perfectly for our target region, and we are thrilled with the results.

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Felix Mpfizi,
Chief Technical Officer, Mass Kom Group

VPlayed’s flexible video management system and multiple monetization models enabled BS Value OTT to grow rapidly and become one of India’s top regional streaming platforms. We are excited about expanding our roadmap with the support of VPlayed team.

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RJ Vigneshkanth,
CEO, Black Sheep Entertainment

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