what is Pay per view

What is PPV Streaming? How Does Pay Per View Works in 2023?

When you talk about video monetization, what’s the first thing, that comes to your mind? Probably, you’ll assume with in-stream ads it’s the only way to rev up your money! But, that isn’t the only way… This stresses the need to look out for other video monetization techniques PPV which is also known as pay-per-view streaming. 

Streaming via a pay-per-view video platform gives you the best alternative means to captivate lump sum revenue from your exclusive content in order to deliver an immersive UX. 

It can help you to deliver a professional-grade streams to your audience, taking business to the next level. This increases the demand for viewers to engage into your appealing content with absolute ease. 

If you’re trying to look into best possible way to provide value to your premium content, then don’t worry.. We have got you covered!  

What is Pay Per View?

Just like the name suggests pay-per-view video streaming that is otherwise known as transactional video on demand (TVOD) is  a unique monetization model where users get to access content that is exclusive at a viewing cost. As content streamers you can provide two options: either by renting PPV videos for a particular time or providing lifetime access to the content. 

While we look into the weightage of rest of the monetization methods, pay-per-view offers an alternative resource in making up. Moreover, PPV streaming ensures you to have a seamless viewing experience which is uninterrupted by non-stop ads. 

Also, you get an effective way of bringing in the user to the online platform & get a hang of your OTT video viewing experience, before they decide to choose a particular subscription. Indeed, user get to checkout most of the gated content in the pay-per-view platform, since it creates a sense of urgency due to its validity period. There is an option to monetize both live & on-demand videos with flexible options. 

How Does Pay-per-view (PPV) Work?

Pay-Per-View (PPV) actually means the way it exactly sounds like.  The actual meaning comes to highlight when a user adds PPV to a package, as business owners you give the flexibility to viewers in order to watch shows on a pay as they watch basis. This unveils that fact that each individual content either premium movie or a first-class show can be charged when watched on a specific pay-per-view video platform

There are many unique ways of charging for Pay-Per-View online content on a video streaming platform. Entirely, it depends on the genre of content with which you can charge your viewers. 

Some of them are: 

1. Accessibility To a Single Video 

In this case, it allows you to generate surplus money from users who don’t want the pressure of accessing your content only in restricted period of time. Many of them find this package more valuable as it gives them a chance to buy content with just one cost. 

2. Reach via Any Special Occasion 

Presuming in a case that, you are charging for any special-featured event such as contest or a concert, virtual conference or a play.. Normally you may choose to base your event price’s charges on per-person. However, there might set in for challenges in order to  bring users to the sponsored online event, as there might be number of expectancies. 

3. Streamline Educational Content 

There are situations where you would love to sell your series of video courses in order to train a specific audience with a particular skill. In that case, you may fix pricings based on market value for your precious educational content. Meanwhile, you can also research on how other players in your industry chage for similar courses & price them competitively. Ultimately PPV content gives you more control over how the content is presented to your audience. 

Thinking Of Starting Your Own Pay Per View Based Video on Demand Service?

Why Choose Pay-Per-View Streaming?

There are many reasons for choosing pay-per-view vod hosting platforms. The premium content is  usually offered at a higher rate by broadcast network & give video content producers full rights to charge their followers as much ever they want to. 

pay per view streaming platform

For example, if we consider Diney+, they adopts to the model of this sort when it comes to new release movies as they charge more to watch the premium content at home, which has a chance of ranging on top of monthly fee. 

And there are many more reasons for you to monetize ondemand or live streaming content. Here are some to consider: 

  • Prime Ancillary Benefactor 

Live streaming goes beyond expected ROI can give deeper insight within your pay-per-view app. Collect core audience insights for you to enhance your content production quality over time. 

  • Diversification Into Variety Of Markets 

i) Many industries are embracing the PPV model. It is basically designed to push out non-subcribers & bring in consumers who find content more appealing, even if the price is little higher. 

ii) Now we are seeing the shift of digital streaming that’s with offline downloading where cable providers like Viacom, Warner Media are wanting to shift their infrastructures. They are looking for focussed genre in order to appeal to viewers rather than streaming content as a bundle.  

iii) Even, if at all you think no one will pay for your exclusive content, you’d be surprised at some of the unique pay-per-view live OTT events that have been engaging in the past. With micro targeting you can find enough demand, & therefore monetization of wide variety of content becomes easy. 

  • Financial Push 

If done correctly, live streaming on a PPV platform could prove to be lucrative! All the more, the fact gets valuable when you are able to share your precious content across core audiences! Certainly you might consider to bridge the gap of content & its viewers

Additionally live streaming costs high and somehow it needs to stay accountable. To elaborate on that, there are equipment costs, bandwidth, providers costs to name a few. Mostly, it works to video broadcaster’s advantage only when people can view the content in which they are interested in.  

How To Get Started With Pay-Per-View Streaming?

how does pay per view work

Pay-per-view streaming involves 3 critical components. They comprise of: 

  • Dominant Pricing 
  • Accurate Timing 
  • Advanced Hosting 

It is essential for you to decide on optimal pricing for any content of yours so that you are in a position to earn expected revenue without overcharging your viewers. And for this, it becomes necessary for you to offer mulit-tiered pricing plans based on how long a viewer can realistically access the content. 

Also, if at all you are planning to offer pay per view streaming services on rental-basis, it becomes necessary for you to ensure with content, that’s available for longer than video duration.  

It’s just as important to choose the right OTT streaming platforms in order to host. While you may find plenty of fee & paid hosting options, you may cross your way with the fact that not all of them would be favoring pay-per-view streaming. Also, it is becomes pivotal with the platform’s rapidness, reliability & security.   

Pay-Per-View Video Platform Considerations

As PPV video platforms have many factors to consider, while you could determine which is most suitable for your content.  

Before getting into any streaming plan, you can start answering a set of questions such as: 

  • Does it particularly have a global CDN?
  • If there is a scenario of mobile streaming support, how much does software cost?
  • Can it provide its support across all devices?  
  • Does it have plans to match your business needs?
  • Will it be scalable as you grow your streaming business? 

Let’s look into more of it below.. 

1. Ensure To Broadcast OTT pay-per-views Worldwide

The quality of your streams is hugely impacted by the content delivery network which are used pivotally across OTT platforms. When you look into how does PPV work, the CDN answers this question by broadcasting content into specific regions to your inparticular audience. If your user-base is situated across the globe, then you’ll need CDN which helps to distribute streams at any location or region you name. 

2. Deliver Hassle-free Video Hosting Across Devices

Major criteria that you may want to consider, is whether your ppv streaming platform supports mobile streaming so that your viewers can access content that is unrestricted to a device. These days, mostly users prefer a platform that’s flexible in terms of content playability. In other words, they seek a domain where they can stream pay per view live on OTT Tv apps, sites from their smartphone, tablets, smart tv, PCs, etc. 

3. Cost Of Services Meets Your Business Investment 

When we look into how much profitable money does pay per view services can provide you.. Then let me tell you it will purely depend on software & its range of customization that you prefer with. Most services are opted with multi-tiered pricing models which consists of a system with in-stream purchasing & redeeming credits. It becomes vital for you to analyze the actual need of PPV streaming services in order to quickly scale it. 

4. Get Inbuilt Video Content Management System

A streaming service with PPV is only effective in the long run just as like having an inbuilt video CMS. If at all it’s intuitveness to access & easy-to-use feature wouldn’t be there, then your company’s content can have a chance to have certain limitations. Definitely a CMS is needed for your assets to be easily organized, managing to monetize your content frequently without any restrictions. 

5. Make Sense Of Your Growth Plan 

Initially at the beginning of your company’s video platform, first learning of how to set up PPV video takes place. Then a smaller price tier lets them experiment & slowly learn its workflow to manage its content. As you grow more, you may look for a full-fledged streaming solution. It goes without saying that you’ll want to upscale with it fully, reaping its maximum potential. 


In a case you want to live stream but you’re not a the one who owns content rights, you can still succeed in getting into the game with PPV.  Without PPV, there is a chance of you investing out of your pocket to acquire the rights to stream content. With pay-per-view streaming, you’re not paying anything to any entity for streaming rights.. Instead it just splits with further process. 

All you need to know is you deserve most money for your content by selecting remunerative model as you can place your content behind the paywall that accumulates money to your wallet with each view. 

If You Already have an idea about launching a Video Monetization Platform, Schedule a free demo and We’ll Get You On The Road To VOD Streaming Success!

Video Monetization & OTT Platform Expert at CONTUS VPlayed. Interested in digging deep into video/audio streaming media tools, and Love to blog, discuss and share views on the legal White Label video streaming' latest technologies tips, and tricks. He's also passionate about photography loves to capture the pure essence of life.


  1. Marylouise Romeo Reply

    Hello, How much do you charge for the best pay per view in educational streaming? I want some idea about the cost per visitor per hour?

  2. Ngan Callender Reply

    Hi, We are looking for the best option into Streaming and Broadcasting, what are the pricing to be able to Live Stream real time and be able to offer embed integration and PPV or pay for stream options.

  3. Cleopatra Solis Reply

    Hello, We are seeking 2 platforms for filming and sporting events to be pre-recording streamed and offer PPV service.

  4. Leeann Parham Reply

    Hi, we’ve been producing live events for 15 years. For pay per view video platform events (conferences mainly) we use the services of streamingvideoprovider.com. We’re currently looking for an alternative that gives us better flexibility. Please reach us back if you can provide solutions for one-off live events, which are the ones we produce. We don’t currently sell subscriptions, just one-off ppv live events. We stream to our own cloud platform in AWS. Regards

  5. Mauricio Hardesty Reply

    Hi, I am looking for a white-label platform for my organization to view videos and also monetize this on a subscription/pay per view app.

  6. Nieves Chen Reply

    Hi, we’re starting a small OTT platform to offer SVOD and PPV content titles of local theatre in India. Would like to figure out if your platform works for us. Regards.

  7. Perry Jett Reply

    Team, I want to upload a video which I purchased from Vimeo on demand. How I want to go for revenue sharing. How much can I get by Pay per view streaming?

  8. Merrie Hardison Reply

    Hi, Does your streaming platform provide any films that we can have on the website? What I’m trying to ask is do we need to source our own content or do you have content providers for free films, film on demand, pay per view online options and sport streaming options. Thanks

  9. Alfredia Pringle Reply

    Hello, I do Professional Boxing events and I’m looking into a platform to do PPV streaming. I would like to know pricing and a bit more information thank you.

  10. Blossom Fagan Reply

    HI, I’m looking to develop a white label streaming and VOD service that supports iOS, android and windows that takes advantage of freemium ad models, subscription and PPV video. Key features I want to have on the platform include; Social logins Multiple payment gateways Video search Ratings and comments Live linear Live to VOD Audience chat Live countdown Live polls Live DVR controls Video scheduling 3rd party ad integration Coupons and promotions Multiple codec support Mini player Paywall integration Screenshot prevention and Analytics reports

  11. Clifford Christensen Reply

    My CinemaHall is a video streaming platform that is available through Mobile apps, Windows/MAC apps and Website. We stream movies on a pay-per-view basis (TVOD). We want to upgrade our platform for better content security, piracy proof, handle larger traffic etc. We have requirements for ongoing development works for our platform. If you/your company is interested in handling such assignments, please drop a line. We can take it forward through a video call. Thanks and regards, Somnath Ghosh, My CinemaHall Pvt. Ltd.

  12. Leticia Medina Reply

    Currently using an entry level OTT platform saas. They are not able to offer subscription tiers (either free or one price). Looking to possibly upgrade. Just received a relatively nice offer from another provider. I would like to speak to you about your offering. We’ve been streaming for just under a year. We would like to offer multi-tier subscription packages. We also are interested in live streaming, pay per view app and being able to become part of ad networks.

  13. Sarah Strickland Reply

    Hello. I would like to start a VOD platform where I distribute my prerecorded and sell it to my content. I was thinking about doing it as a pay per view video platform but also perhaps in the future provide livestreams as well. My focus will firstly be towards beginner level for guitar and piano. But later also for more advanced instrumentalists. I would like to somehow integrate it on my own website. Is that possible or must every video go through your platform? How is it also with the rights of the videos? When I upload it will I still have all the rights for it? Which types of payment methods do you provide for my customers?

  14. Delbert Gonzales Reply

    HI, I’m looking mostly for a VOD platform where I can create a library of fitness videos for my clients. A monetizing system would be great, with a subscription where I can select which videos and how long they can watch, or a pay-per-view, or a credit system where they pay an amount in advance and then they use this credit to buy and watch videos.

  15. Grant Quinn Reply

    Hello, I am looking for live streaming solutions to deliver PPV and On-Demand. I would like to know what your pricing options are and if you have a trial version that we could test. I prefer to be contacted via email. Thanks,

  16. Sam Lewis Reply

    Hello, I would like to stream my feature film this Easter with a Pay per view model. Need PPV on demand platform can you show me a demo ?

  17. Claire Ramsey Reply

    Hi, We are looking to professionalize and improve our live event and video offering for subscribers and pay-per-view online customers, and build our subscription base.

  18. June Rodriquez Reply

    Hello Team, We organize sporting events and want to launch a pay per view platform. How can you accompany us? Looking forward to reading you.

  19. Travis Owen Reply

    Hello, Could you tell me your prices? I’m going to film the end of year show for an association where I’m a volunteer. I would like to propose these videos via a vod diffusion platform by proposing to pay by watched video (PPV streaming). The show lasts about 1h30, each video lasts about 5 minutes in good quality, the number of users would be about 100 and they watch on average 2 or 3 times the video. Is your solution adapted to my needs? Have a nice day,

  20. Josefina Rogers Reply

    Hi, I own an exclusive unreleased music video which I would like views to pay per view in order to watch.

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