Media consumption has tremendously increased since the outbreak of the pandemic. Since then, it is no surprise that it has had an upsurge for almost two years.
You see, people who belong to different generations consume videos differently.
However, one thing is clear. The share of conventional modes of consumption – like satellite televisions – is shrinking fast.
The online content market has sold value and entertainment to the masses over the last two decades.
As a result, it creates business opportunities for content owners and media broadcasters in diverse industries.
But, as a content owner, how do you monetize video content to a global audience and profit from them?
Let’s learn more about the same in this article.
Table of Contents
The Importance Of Selling Your Video Online
The most critical question that should come to mind when marketing your videos online is the ‘Where can I sell my videos?’.
Well, there are numerous options before you. We will see them all one by one.
But what is online content monetization all about? Where did it all begin?
The urge to consume content anytime, anywhere, has led to a radical shift in selling online videos.
As a result, there has been a tremendous change in the dynamics of the video streaming business.
OTT services facilitate media streaming irrespective of the geographical location across platforms such as Mobile, Smart TVs, Gaming Consoles, etc.
Notably, this has bypassed the conventional distribution channels in general and theatres in particular.
The statistics below indicate the monstrous growth of video-selling platforms worldwide.
- Sources let us know that the market for OTT platforms is projected to reach $332.52 Billion by 2025, with a 16.7% CAGR starting from 2018.
- In addition, Statista confirms the growth of 56% who claimed to watch more videos on online video platforms via television, whereas 52% had a greater inclination to stream videos on their devices.
How To Sell Video Contents Online? The Definitive 7-Step Guide
To successfully sell videos online, identify a niche topic that aligns with your expertise and audience. Develop a comprehensive content plan and ensure that your videos are of high quality. Next, select a suitable platform and decide on your monetization strategy. Organize and upload your videos systematically. After that, customize your website for a personalized touch and leverage marketing tools to attract your target audience
1. Choose a Particular Niche
Rule number one. Clearly define your target audience – who you plan to sell to.
Choose a VOD platform provider – that offers maximum flexibility and customization options to build a video streaming app.
Conduct a SWOT analysis of key players in your industry. Then, find out what they specialize in, whom they are focusing on & what niche they have chosen for selling videos online.
Some of the profitable niches in 2023 are:
- Fitness and Health
You can now sell fitness content online from the comfort of your gym, home, or fitness studio. A win-win situation for all stakeholders: fitness enthusiasts, coaches, and content creators.
- Sports & Athletics
For starters, online streaming helps catch games & matches in real time. As a sports team, you can know your answer to ‘where can I sell my videos‘ from local coverage by streaming them as live events, whether a national league or test series.
- Online Education
Independent educators are changing their mode of learning & training via online classes. In addition, they now offer accreditation with a comparable fee that can be used to upscale virtually, especially after the pandemic outbreak.
- Media & Entertainment
Another way to sell videos online is to build an entertainment-based platform like Netflix or Amazon Prime. These platforms use a subscription-based content monetization approach to provide access to an extensive content library.
⚡Also Read: How Does Amazon Prime Video Make Money? ⚡
Next, we’ll see more about..
2. Build a Content Strategy
Conduct detailed research on several topics and draft a well-laid content strategy. Get inspiration/references from social platforms like LinkedIn, Youtube, or Facebook.
Are you planning to create courses on eLearning, blended learning, virtual classroom, etc.?
Then, websites like Skillshare and Udemy are your go-to places to craft your content strategy.
If you’re into media and entertainment, browse through the Netflix or Amazon Prime Video catalogs.
Certainly, there’s no paucity of references.
3. Choose the Right Online Video Platform To Distribute Your Content
The VOD platform is the single-most crucial aspect of any video-selling site.
Hence, choosing the right VOD platform provider is vital to your success in the streaming industry.
Choose a platform that offers the following benefits – white-labeling, easy-to-use CMS and interface, HTML5 video player, multi-DRM solution, advanced AES encryption, etc.
For example, a platform like VPlayed checks all these boxes.
At VPlayed, we have helped hundreds of video streaming businesses like yours sell their videos online. VPlayed offers a fully-functional, 100% customizable, white-label VOD platform, and video monetization platform with 150+ features and integrations.
Readers Also Read: How To Build A Video Streaming Website?
4. Manage All Your Content With An All-in-one CMS
The video content management system is the software that enables you to centralize, manage, and deliver your videos securely online.
Therefore, it is essential to pick the best online video platforms provider that offers both self-hosted and cloud-hosted CMS in their package.
5. Pick a Suitable Monetization Model
As we spoke about the best means of elevating your video’s value, in this segment, you can learn more about top video monetization platforms using models such as SVOD, AVOD, TVOD, or a combination of three.
You can determine which would serve you best and decide your subscription plans accordingly. It is also recommended to have hybrid monetization models — a blend of two or more of the conventional models — to widen your audience base.
SVOD (Subscription Video on Demand): A business model where subscribers pay a monthly or annual fee to access a catalog of video content, which is available to watch as much as they want. Examples of SVOD services include Netflix, Amazon Prime Video, HBO Max and Disney+.
AVOD (Advertising Video on Demand): A business model where viewers can watch video content for free, but the content is ad-supported. The content providers generate revenue from advertising sales. Examples of AVOD services include Hulu, Peacock, and Tubi.
TVOD (Transactional Video on Demand): A business model where viewers can rent or purchase individual videos or a bundle of videos for a one-time fee. Examples of TVOD services include iTunes, Google Play, and Vudu.
PVOD (Premium Video on Demand): A business model where viewers can pay a premium price to watch a newly-released movie at home before it becomes available through other means of distribution. Examples of PVOD services include Amazon Prime Video and Apple TV.
These business models provide a range of options for viewers to access and pay for video content, allowing content providers to generate revenue through various means.
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6. Promote Your Videos Online
Merely distributing and monetizing videos is not enough to build a profitable video-selling business.
So, what else should you do?
Actively promote your videos online to earn more visibility and gain traffic.
You can use the following techniques to do the same.
- Optimize your videos for streamlined viewing
- Craft click-worthy thumbnails
- Factor-in SEO
- Make effective use of social media
- Share your uploads
7. Plan Of Action For Future Goals
Last but not least.
Have a clear plan of action to chase down your future goals.
After a solid start, if you aim to diversify, you can start by expanding to devices such as mobiles, smart TVs, and tablets.
Above all, the ultimate goal should be to make your content accessible across devices at all corners of the globe.
Why Should You Use Your Own Video Platform For Selling Video Content?
Now, the most fundamental question for everyone looking to start an OTT video monetization business.
“Where do I monetize my videos online?”
Well, most businesses create a YouTube channel, upload all their videos under different playlists and turn the monetization switch on.
YouTube makes money by displaying pre-roll, mid-roll, and post-roll ads.
It is not always the most efficient way to monetize your content, especially if you’re a large-scale content owner. In addition, it may need to augur better to your niche-based audience. .
So, what is the solution?
A custom-built video monetization platform like VPlayed is the most dependable option in the long run.
Vplayed lets you create wonderful watching experiences for your viewers anytime, anywhere, worldwide.
Customer satisfaction is at the heart of every business. And VPlayed takes this seriously.
Unlike leasing-based online video platforms, VPlayed’s custom-built OTT platform is self-hosted and has lifetime ownership.
You buy the platform once with a one-time investment and own it forever. No usage fees or recurring charges.
Conclusion:
Monetizing videos online can be complex because the videos must be high-quality and engaging for viewers.
In addition, many other online videos compete for viewers’ attention, making it difficult to stand out. To monetize videos, content owners must build a solid following, create compelling content, and work with advertisers or platforms offering revenue-sharing opportunities.
So, building your own self-hosted video monetization platform over a third-party-owned platform is always better. It lets you stand out from the competition and fully control your streaming business.
If You Already have an idea about launching a Video Monetization Platform, Schedule a free demo and We’ll Get You On The Road To VOD Streaming Success!
Frequently Asked Questions (FAQ):
You can sell your videos online with a video monetization platform. However, to ensure seamless monetization and have complete control over your business, it is highly recommended to build your own branded video monetization platform than leasing one.
You can choose the best platform to sell your videos by considering some vital factors. It includes the type of hosting (On-premise/On cloud), video transcoding, OTT video CMS, the DRM solution (preferably multi-DRM), security protocols, and an in-built marketing toolkit.
Yes, you can sell your online videos on multiple platforms, but review each platform’s terms and conditions to avoid violating any exclusivity agreements. In addition, have a clear strategy for managing sales, payments, and customer experience.
There’s no best video monetization model as such. The right monetization model depends on the genre of the content and the nature of your target audience. While selling videos online, you can choose any monetization model that caters to your audience and genre.
Selling videos online can provide various benefits, such as reaching a wider audience, generating passive income, and having flexibility in terms of when and where to work. Additionally, it can allow for a more direct relationship with customers and provide the opportunity to create and share unique and valuable content.
Hi, This is an entertainments and a good content looking for a good server to help me for building a video selling platform to sell some of my videos
Hi, Not sure if I’m barking up the right tree here. I have produced over 30 educational videos for elementary school children and I’m looking for a VOD platform to sell content online, eg- the home school community.
Hello, I need to sell videos of young theater performers to their parents and relatives
Good day! I just want to ask how to sell videos online by creating a right platform?
Hello, I am building a brand. And reached almost 50k followers on Instagram. But I want to have my own platform where I can upload videos and lives, how to sell online, etc.. I do not have a website as what I basically want something different, that goes beyond having a website. I found you from Google search and I would like to understand more about your platform. I would appreciate if we can schedule a zoom meeting. Kind Regards,
Hi I need to test to platform in order to decide if it will be my tools to sell online videos.
Your blog post is like a comprehensive guide for anyone wanting to dive into the world of selling videos online. From content creation to marketing strategies, you’ve covered it all. Thanks for empowering us with the knowledge to turn our passion into a business!
Hi, Your post has come at the perfect time for me. I’ve been brainstorming ways to monetize my travel vlogs, and your breakdown of the advertising model and affiliate marketing has given me a clear direction. Excited to take my passion to the next level!
Thanks for addressing the technical aspects of selling videos online. Your guidance on video quality, streaming options, and the use of a reliable platform are crucial for delivering a seamless experience to customers. This is a great resource for anyone looking to get started!
Hi, Your insights about analyzing the competition and finding a unique selling point are invaluable. Selling videos online seems less daunting when you break it down into these actionable steps. Can’t wait to see the results of implementing these strategies!
Hi, i want to create an online store like netflix where i can sell videos all over the world in different currencies.. this videos are porn videos i want to know all it will cost and how long it will take to get my store ready
Hi, We are building a site that will allow coaches/trainers to sell their videos online. We are looking for a video DRM, payment and storage solution. We hope to have thousands of videos. Couldn’t tell from the site whether VPlayed is a good fit, and if so, what pricing would look like. If you could email me, that would be great.
Hi, Can I get pricing? I’m looking to put my around 100 fitness videos online and sell as part of annual subscription.
Hi, we are looking for a low-cost secured ott streaming solution for our android, ios app, and browser. We are at the initial stage of evaluating the video selling platform and we would like to know about your pricing plan.
Hello, I’m looking for how to sell video online. I need to upload our videos and embed them onto our website with a customizable player. We want to make sure we don’t run out of streaming data or storage and want to make sure the videos never go down.
I am currently looking for where can i sell my videos with monetization & launch a selling streaming platform.
We would like to consider you as a possible partner as we move forward and introduce significant new with How Do I Sell My Videos Online. Thanks in advance
Looking for a how to sell videos on your website and have some questions about specific functions of the monetize revenue experience. Also looking for some pricing that would be passed on to clients.
Looking for a platform that allows me how to sell my videos online vod and live stream my fitness classes, cooking classes and intructional videos to my clients
Hi there, I have a fitness course of 5 videos. I have a website on Wix.com. I need a way to sell content online on my website providing the link to the streaming platform after payment as a one-time purchase. Of course it could be a subscription. But I intend to create courses in future on different topics as well. Like “Complete beginners”, advanced, etc. Do you have a solution? Thank you. Best regards, Diana
Team, I am looking to start and manage a video training site for a client that teaches numerous courses. We are going to produce the videos and then upload them. What we need is a platform to organize and sell videos online.
Hello Team, We need a video on demand hosting solution for one-time-payments and subscriptions. It has to include video, audio, files(e.g. pdf, no need for drm) and live streaming. Is this possible with your system and how much would it cost?
Hello, We are searching for a white label VOD platform to serve our lessons. We need to sell our videos on a subscription model or sell streaming video collections or a single video. All our video will be organized in series but it is super important that every video page has a robust and configurable recommendation system. Recommendation system is a very important point for us. To be clear we need something like uscreen do, therefore a frontend UI site customizable easily, freedom to use payment model, but with a string recommendation system. Is Vplayed right for us? Can you give us some online sites that are now using Vplayed under the hood? Can you give us a test account or something to try the platform? PS I prefer email over telephone/meet/zoom talk. Thanks
Hello, we are looking for an VOD service where selling content online our E-Learning courses and videos around the world. We´re looking for a customizable platform which is easy and fast to use. The videos should be stored safe and private. The idea is to sell mini series or single videos to our customers mainly with technical subject. Data safety and piracy is very important and should be a key feature. I hope to here from you With kind regards
Hi, I am interested in setting up a time to see a demo and want to know how to sell video online. We are a corporate wellness company looking for a new VOD OTT platform to transfer over 400 hours/videos. Do you offer any help in migrating the videos? We also need automated data analytics that we can pull per company and would like any more information on what kind of data reporting your platform can offer us. We sell our content to multiple corporations and need a platform that can migrate with everything we already have in place like website and pay accounts. Thank you,
Hello! i’m glad to write you. I’m a film maker and a have a short film that i will like to distribute or selling videos online..to your platform.. Below is the link for the trailer will be glad to hear from your team. Thanks
Hello, I need to create a monetization platform in order for video selling. Best regards
Hi, I want to start OTT platform business. I want to sell content for all OTT in one bundle like (voot select, hungama, disney+hotstar, amazon prime etc). Is it possible?
Hello, Need a platform that we manage and control to stream, rent and sell content online our films… backamedia.com
Hi there,
I want to sell videos for my Education related videos on your platform, please suggest me how can I Sell it.
Hey there, we are a large Christian Festival. We want to know how to sell videos online for our Video material after the event. So far, we have used Vimeo. However, we are interested in using other platforms. Kind regards,
Hello, I capture videos for tour providers. We sell videos online and deliver the video of the experience. I am looking for one location to create branded channels per tour provider where they can post their pre sold videos, unsold video samples and advertising videos.
Hi, I just want to sell my videos online which is based on a boy.. Who want to do something great in his life…. U can read full story when I send it to you..
Hi, We provide screening platforms to our largest client in order to meet their needs. Our company produces hundreds of videos a year for them. The company plans to launch its own Netflix and sell subscriptions to individuals and corporations.
Hi team, My needs are to have a monetization website that offers live streaming from my webcam, sells videos with DRM protection, as well as to be able to sell videos.
Hello, we are interested in selling content online and hosting a library of exercise videos for our clients. The videos would be 5 – 20 minutes long and complement our products. You should be able to view all videos you’ve watched and pick up where you left off on videos you didn’t finish.
Hello, We will have videos that addiction recovery patients can use. Having the ability to sell videos individually, do subscriptions, and offer special deals is essential.
Hi, I’m looking for a platform where I can sell videos and do live streaming events with viewers interacting with the streamers. What kind of development assistance do you provide? Do you offer customizable templates?
Hi, I am searching for a platform that will allow me to sell my videos online vod and live stream my fitness classes, cooking classes, and instruction videos
Greetings, I have a client who would like us to develop and host a website where videos can be sold online for a subscription fee or as pay to view videos. Since I am new to this and will be the technical/developer, I would appreciate any suggestions and pricing so that I can quote them properly.
Hello team, During the course of building the site, we will be allowing coaches and trainers to sell their videos online. Currently, our company is looking for a solution for video DRM, payment, and storage. I’d appreciate it if you could email me the pricing information.
Hello, we’re a company that provides educational services. Video content we sell online for educational videos needs to be protected from screenshots and downloads. It is also possible to export videos only through Windows if necessary. Does this technology work for you as well?
Hi, I would like to know the price and demo of your platform for selling online videos and online courses
We are screening platform suppliers for our largest client. We produce for them hundreds of videos a year. They are looking to launch their own Netflix an sell subscriptions to individuals and corporations.
Hi, I need a monetization website that offers live streaming from my webcam and also sell videos with drm protection and also to be able to video selling platform.
Hello, we are looking for selling content online and host a library of exercise videos for our clients. These videos would be 5 – 20 minutes long and would complement the products we sell. We want customers to be able to see all the videos they’ve watched as well as pick up from where they left off on videos that they didn’t finish.
We will have videos that will be used by those in addiction recovery. We need the ability to sell videos individually, do subscriptions, and special offers.
Hello, I am looking for a platform that I can sell videos on as well as sell private subscriptions to live streaming events where the viewers can interact with the people streaming. Do you offer customizable templates or any development assistance?
Good day, VPlayed team. I have a client who wants us to host and develop a website where the company can sell videos online for a subscription or pay per videos video viewing. I hope your solution is what we are looking for and that you do white labelling for our own domain, and the hosting with you or suggested VOD server suppliers. I am totally new to this and will be the technical/developer, so please assist with suggestions and pricing so that I can quote them.
We are building a site that will allow coaches/trainers to sell their videos online. We are looking for a video DRM, payment and storage solution. We hope to have thousands of videos. Couldn’t tell from the site whether VPlayed is a good fit, and if so, what pricing would look like. If you could email me, that would be great.
Hello, we are an educational company. we sell content online for educational videos, we want our videos to be protected from screenshot and download. If necessary, videos can also be exported only through windows. Is this technology possible for you too
Looking for prices & demo for your platform to sell online videos & online classes
HI, Looking to sell our workout videos online. Because of the pandemic our gym was forced to pivot our services online and we are currently exploring our options for OTT services. We currently use Vimeo Pro and are looking to sign up for their OTT services but came across yours but would like more information and pricing.
Hey! I’m currently looking for a video on demand service to start my online business selling dance tutorials! I need a platform where I can sell videos. At the moment i’m leaning towards a site called ‘uscreen’. It looks really simple and the monthly fee is not too bad. I searched on google what websites are the best and this came up so i’m doing further research! To show you more what I’m looking for here’s an example: thestudionorth.tv.
HI, I am planning to start a paid video streaming platform to sell videos online platform for all registered paid members. Like Netflix. How much will be the total cost?
Hi, I would like to be able to sell videos on my website… How can I do this with your business model ? Is it expensive ? Keep me in touch Jonathan
HI, One of my clients has a number of video downloads for sale and would like to monetize videos on demand. Can I sell videos and have it viewed on demand, and prevent that purchase from being shared. Do you sell such a product?
Hello, I have 200 videos and I need a platform that helps me sell it on demand like VPLAYED. Can you help me please on how I sell my videos online?
Hi, I want to start a video training subscription to teach people how to use 3d print in architecture design. – There are 12 Chapters, with around 5 to 12 videos in each one. Each video is between 5 and 20 min. I want to be able to sell a subscription video and have it integrated in a website. How much will this cost?
Hi, Looking for the best video selling platforms. Detailed information on online video selling. Do you offer unlimited bandwidth? What about video streaming storage? What packages do you offer?
Dear, I would like to request a quote for an online video selling platform. I would like to know vod sell online. The price for a site and app with all the mentioned add-on features. Please let me know what information is needed from my side in order to obtain the quote.
Good day, I have requested a demo. We are looking for a scalable video selling platform online. Looking for prices as well for licenses and customization
Hi, We are looking for a video selling platform. A low-cost secured vod streaming for our android, ios app and browser. We are at an initial stage of evaluating vod hosting platforms and we would like to know about your pricing plan
Thanks for helping us find a how-to sell video online. Let’s us charge users to access ott streams and watch them again later. We would need two types of subscriptions, monthly and daily, and billing to be compatible with credit cards from South Africa. Can you help us with this?
We’re looking for a professional video selling platform for Indian Music and wanted to loop at an API for the same. We wanted to know the VOD services you offer, your rates, and whether you have any monetized algorithm-related features (recommendations, statistics, etc).
Hi, I would like to see a demo of the Vplayed video selling platforms work. Specifically, I am interested in these features: TVOD, SVOD, PVOD, video/audio streaming, and DRM. Thanks!
Hello, We are looking to sell videos online platform. Please let us know which of these features you currently support and/or if your platform supports to sell videos into the needed items in a reasonable timeframe.
Greetings, I am interested in your selling videos content online for OTT and video on demand. Please have someone contact me.
Thank you, Calvin Franklin
Hello, We are curious about on best website to sell videos & offering and platforms. We have an App with another selling platform, but our contract is up for renewal and we are exploring alternatives.
Thanks, Stephen
Hi, we are interested in a How to Sell Streaming Videos Online. Currently, we are looking for platform to sell videos, including front & back end support, content delivery + licensing support. We can discuss other details over the conference call. Please feel free to contact me in case of any questions. Thanks in advance!
Thanks for sharing about the platform for selling videos online. Professionally produced content delivered to highly engaged audiences through AVOD curated user experiences in a brand-safe context. Well explained.
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