how to start a video streaming business

How To Start An Online Video Streaming Business & Succeed In 2024?

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Without any second thought or a question, today people can find enough doses of entertainment in any video streaming solution that delivers TV shows, movies, or series to make even the most mundane evening fascinating.

This change has been only possible, because current televisions are equipped with an Internet connection, & it is no longer important to spend hours surfing through channels in search of something out-of-the box!

All thanks to the advancement of Internet speed & its connectivity.. Truly, you can always find something interesting to look at using it. However, there seems to be a keen issue that highlights.

How can viewers pick their best one to watch a HD quality movie or that’s worth catching attention without any ad interruptions? When we look into top video streaming platforms like Netflix, Amazon Prime, Disney+, & others they continue to attract non-stop viewers from all over the world.  Furthermore, the emerging trends of big giant’s set video streaming industry, help us to understand their success even closer with some interesting insights of only US streaming app subscribers!

Potential subscribers of Netflix inform us with 75M, whereas in Amazon Prime they rule their loyal subs with their branded fire TV apps summing up to 50M. Additionally, looking into other competitive players like Apple TV+ or Disney+ they have won customers ranging from 40M to 45M. Source: Business of Apps

So, what is their secret sauce of unveiling success? Thousands of programs and movies, as well as a variety of service packages, can cater to any taste. Perhaps, with this trending video streaming market, one might want to construct something comparable to such pioneer-powered businesses and add fresh features to combat the Netflixing craze!!

Read Also: How Does Netflix Make Money?

What is Video Streaming?

Is there something that might help you reach that kind of sky-high?  Well, you’ll never come to know unless you try venturing into it!

This blog will provide you an overview of how to create a video streaming app that is tailored to your business needs. First, let’s take a look at some of the many business models available. Then we’ll go over some major business video features and how to use them.

How to Start a Video Streaming Business – The Definitive 8-Step Guide

Starting a video streaming business can be pretty challenging, especially for beginners.

But, with careful planning and proper execution, a video streaming business could be rewarding. 

Here are some steps to consider:

video streaming business
  1. Identify your niche: Determine the video content you will offer your audience. Will it be sports, movies, TV shows, music, or a combination? Identify your target audience and research their interests to make better decisions. 
  1. Develop a business plan: Create a detailed business plan that outlines your goals, target market, revenue streams, marketing strategy, and budget.
  1. Choose a platform: Decide the platform you will use to stream your content. Various options include YouTube, Vimeo, Netflix, Amazon Prime, and Hulu. Or you can also build your streaming platform with VPlayed and launch your video streaming business. 
  1. Acquire content: You must acquire the rights to the content you plan to stream. You can create your own content or purchase the rights to existing content. Ensure you have the necessary licenses to avoid any legal issues in the future.
  1. Build your website: Create a video streaming website where your audience can access your content. Keep your website optimized for mobile devices. It should have features like search, recommendations, and ratings.
  1. Market your videos: Use social media, email marketing, and other digital strategies to promote your videos. Keep your existing customers while attracting new ones to your fold. 
  1. Monetize your content: Determine how you will monetize your content. Options include subscription-based models, pay-per-view, and advertising.
  1. Invest in infrastructure: Ensure you have the infrastructure required to support your streaming business. It includes reliable servers, high-speed internet, and secure payment processing.

As said earlier, starting a video streaming business needs meticulous planning and careful execution. 

By following these steps, you can boost your chances of success.

Thinking Of Starting Your Own Video Streaming Business?

How & Why Building A Video Streaming Platform Will Benefit Your Business?

1. Adaptability

Video Streaming is currently skyrocketing its presence & with its trending forecasts, it is expected to have an increased number of users by 1,418.6 M by 2025. So, this provides a wide opportunity to flexibly deliver services of any kind since there is a heavy market on a large scale.

2. Scalability

With business objectives and its processes changing on a daily basis, new features, products, and services for your video streaming company will always be in demand. You can also use a variety of structured solutions and its combinations of pricing tiers to engage a wide range of customers irrespective of locations or devices they use.

3. Best Retention Rates

As high-end technologies penetrate the demanding video streaming marketplace, customers are taking time to invest in a new evolution of viewing trends. Thus, it makes them stay back longer to rejoice with these indispensable services/product deliveries you keep offering.  As a result, users get highly valued for the worthwhile money put into it.

4. Scope Of Market Margins

During the projected period of the global video streaming software market it is estimated to increase at a Compound Annual Growth Rate (CAGR) of 19.7%, from USD 6,144 million in 2020 to USD 15,092 million in 2025. This fantastic component can be quite high and allows you to expand your firm while keeping expenditures under control.

5. Uncountable Income Potential

Today, most of the population consume video content, giving you immense scope to disseminate streams into various mediums & platforms. Hence, when you learn to aim every bit of your target-centred audience using your strong business sense & energy put in to deliver the best experience, you’ll discover loads of untapped potential to power up maximum income.

6. User Experience Is Better With App

The smartphone industry is rapidly expanding, and many customers choose to utilize an app rather than a website. People find it convenient to use their app to check movies & choose their favorites & recommend ones to watch later too. If your app can be used without WiFi, you’ll get bonus points which heighten your brand

7. Generate Takings via App

Although develop a video streaming app is an added but most-needed investment, there are many ways to monetize promising pennies from it. Customers can pay a minimal cost to download your app, and you can make money from skippable or non-skippable ads as well as sponsored ads. Also, within the subscription packages you can earn profits from OTT in-app purchases.

8. Results & Revenue Come Up Quickly

Definitely, with the amount of content that you put into your video streaming services will give you outstanding results and raise revenue pretty quickly. You are likely to achieve quick results with live analytical dashboard & other metrics to regulate content performances reflecting your return on investment.

Key Features To Consider While Creating High Quality Video Streaming App

Online video streaming platform

1. Customer Experience

Paying attention to your audience behavior with content will help you to make viewer experiences optimized & engaging. Users might look forward to accessing them as quickly as they can to make online purchases. Also, a vast library can help them to rack their favorite watches for later viewing.

2. Personalized Data

Custom metrics and other AI-powered streaming analytics will help you analyze and act on streaming data in real time and implement various recommended video streaming business monetization models with these actionable insights to know your diverse target audience.

3. Mapping Ad Strategy

With immersive adverts, you can woo audience growth through active engagement. This tends to have a quick rise in income growth, especially with planned ingestion of ads in start, mid or end of the videos. Advertising strategies not only give you the best money-making opportunity but also potentially boosts the overall lucrative business.

4. Encryption Added Security

Well, every content streamed globally depends on secure online video platforms that allow content owners to empower themselves without any second thought on it. It is important for your video business to have a reliable foundation in a multi-tenant environment. So various rigid digital DRM security frameworks ensure to shield of your valuable assets.

5. Observing With Analytics

According to the grand research report, the viewership to start a streaming service has drastically experienced a rise of 10% in viewership during the lockdown. On the basis of detailed features of video analytics you can draw more users by studying the latest trends & dynamics to increase user retention in your platform.

6. Quality Of Deliverance

You can enhance your quality of services by analyzing & collecting data such as streaming speed, CDN, playback of the content, ad ingestions into your dynamic content, etc. These underplay in determining the fact of attracting more customers into your customized platform, which in turn promotes loyalty among existing users.

7. Multi-Platforming Solution

It is essential that every content owner or video businesses must select an appropriate platform that suits all vital needs. Furthermore, keep in mind customers expect to watch content on every sort of device, and hence it becomes necessary to deliver services across any platforms/browser having multi-compatibility inclusive of picture quality with 4K resolution.

How To Choose The Right Video Monetization Model To Generate 40X Revenue?

Online Video Streaming Monetization

1. Enriching Rewards With AVOD

One of the quickest video streaming revenue-generating models is associated with Advertising video on demand monetization. Many competitive businesses either cover or generate potential income via placement of ads. You can customize them as per your needs.

2. Balanced Revenue With SVOD

A regular sum of subscription fee through the SVOD platform model can help you to add value to your long-tile demanding content like movie collections, TV series, & others. You can facilitate access to your viewers after subscription charges which count monthly or yearly.

3. Loaded Money With TVOD

Transactional-based video on demand model or otherwise known as PPV gives users an option to gain an exclusive video watch after paying a one-time premium for their desired content. TVOD meaning are with this unique streaming model you can either offer it at rentals or for owning them totally.

4. Server Ad Insertions Are Beneficial

With a server-side ad insertion model, you can stitch any ads within your creative content in a single stream. The main advantage of SSAI is reflected in your profitability when any kind of ad block requests are eliminated to external servers.

Recommended Read: Difference Between CSAI vs SSAI

5. Gaining Extra From 3rd Party Resources

When you think of starting a brand-new video streaming business you can have some special plans that help you to offset any financial change. And, there comes the major aspect of 3rd party ad integration. Affiliate your space with 3rd party vendors to gain surplus video revenues.

Identify Key Requirements Needed For Video Streaming Business

  • Internet Speed

Internet speed influences the platform’s ability to stream on-demand/ live videos. A minimum connection speed of more than 2 Mb/s is required to stream standard definition movies However, in HD, 3D, or 4K streaming, faster net connection can serve the purpose.

  • Hosting Solutions

When you think of choosing the right video on demand hosting solution before starting with your video streaming business you can have any of the two deployment options: either you can host on-premises or choose to integrate your best video hosting platforms on cloud-acquired space.

  • Streaming Security

To maintain the rights of your content you need to assure its protection through video DRM solutions, domain or IP restrictions, watermarking your contents also in VOD vs live streaming, geo-restrictions (if any license limitations), etc. Secure them from unauthorized access across any user device.

  • Payment Gateways

Subscribers might approach you from any platform, so make sure to cater to their payment facilitation needs accordingly. You can have varied options of gateway providers such as Visa, MasterCard, PayPal, Discover, etc ; supportive of credit/debit cards.

Wrapping up

I think now you’ll have a better idea of how effective and profitable the big behemoths like Netflix or Amazon are building their streaming empire by now.  It’s also worth noting that it’s not limited to content-creation firms only, but covers a lot more than that. When you browse through on how to start a branded video streaming business…

You’ll have to follow these easy steps:

  1. Identify Your Genre: It’s the focused stream of your broadened industry you aim to target.
  2. Make A Content Strategy: Get your content decided on what aspect you would want to create your creations, & what can your onlookers expect from it.
  3. Procure Licensed Content: Take rightful grants or loyalty rights from owner or creator of the content with complete copyrights for hassle-free publication.
  4. Viability Of Streams In All Platforms: Give your users the adaptability of choosing to view their content on any device across any platforms such as Mobile, Smart TV, PC, etc.
  5. Be With Your Audience Always: Utilize social sites, & leverage on YouTube, creating an email list for personalized approach, & marketing strategies in your platform would be a great help.

And with all of these in no time, you’ll be running a thriving video streaming business that you have planned for.

If You Already Have An Idea To Start a Video Streaming Business, Schedule a Free Demo And We’ll Get You On The Road To Video Streaming Success
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Frequently Asked Questions (FAQ):

1. What Is Video Streaming?

Video streaming is like watching videos online without downloading them. The technology gives the flexibility to watch videos instantly with the help of an active internet connection. Also, most importantly, you can enjoy any form of video content (movies, TV series, live events, and more) anytime and anywhere as long as you are connected to the network. 

2. How Do I Start a Video Streaming Business?

To start a video streaming business in 2024, follow these steps:

Identify your target audience.
Create top-notch video content.
Choose a video streaming platform.
Market your streaming business effectively.
Continuously improve your content.
Stay updated with industry trends.

3. What Revenue Models Can I Adopt for My Video Streaming Business?

For your video streaming business to become profitable, try experimenting with different revenue models like subscriptions, advertisements, pay-per-view, sponsorships, merchandise sales, affiliate marketing, etc. Nevertheless, choose the revenue models that best suit your objectives and work in tandem with your target audience.

4. What Are Some Essential Features to Consider When Building a Video Streaming Platform?

Here are some of the essential features to consider when building a video streaming platform – Smooth video playback, easy-to-use interface, flexible design for multiple devices, organized content categories, video recommendations, highly reliable CMS, etc. These features enhance user experience, engagement, and the overall functionality of the platform. 

5. How to Choose the Right Platform to Start Your Streaming Business?

To choose the right platform for your streaming business, consider these steps: Identify your business requirements. Research different video streaming platforms and compare their features, pricing, and user reviews. Look for a platform that offers the necessary functionality. Last but not least, test the platform with a trial or demo to ensure that it matches your needs. 

Brindalakshmi Rajkumar is a blogger & digital marketer. I'm enthusiastic about learning about new advancements in the video streaming services & online video platform in the market. I collaborate with various organizations and help analyze their competitors to provide them with better strategies to improve and keep their businesses up to date.


  1. Miles Reply

    Designing a cost-effective video streaming website will improve the video streaming business that the revenue of video streaming will keep increasing

  2. Driss Reply

    Need a finest solution to create a video streaming app for the video streaming business with subscription based revenue model with complete features like Netflix.

  3. Charlie Reply

    The market is divided into Advertising, Rental, and Subscription. With a 43% market share, the subscription model was the most lucrative revenue source in the video streaming market in 2020 and will be improving much more in coming years in video streaming business

  4. Eleanor Reply

    The use of artificial intelligence to improve video quality are expected to boost the demand for the video streaming market .

  5. Ella Reply

    The global video streaming market, size is likely to hit USD 842.93 billion by 2027 and think how the video streaming business model will improve further and the revenue of video streaming will improve further

  6. Jackson Reply

    The subscription model have been accounted for the largest revenue share in video streaming business and this is where the video streaming revenue also grows for the particular video platform

  7. Thomas Reply

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  8. Henry Reply

    For any new comer starting a video streaming business will be a challenge there some tips which for any new comer need to keep in mind while starting a video streaming business

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  10. Oliver Reply

    The global video streaming market size was valued at USD 50.11 billion in 2020 and we don’t know yet how it will grow in the coming years

  11. Liam Reply

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  12. Mohammed Turky Reply

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  13. Steffan Reply

    Hello, I’m currently at the planning and pitching phase of a project to create a video streaming services for business to stream video content for our targeted audiences. with offering subscription-based premium content that will be a combination of on-demand shows, movies, etc. It would be okay to schedule a call?

  14. Charlotte Reply

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  15. Isabella Reply

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  16. Elijah Reply

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  17. Vernon Williamson Reply

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  18. Evelyn Reply

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  19. Wayne Medina Reply

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  20. Katoka Reply

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  22. Benjamin Reply

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  23. William Reply

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  24. Cathenna Reply

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  26. Belinda Poole Reply

    I’m looking to start a streaming business. Looking for guidance on how to properly get started and who can help me with some customisation problems.

  27. Dev Reply

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  28. Ida Hawkins Reply

    I’m interested in how to start an online video streaming business that allows a particular niche of users to post videos on the site (just like Youtube). I wonder, as a provider, how feasible this is and I’d also like to know the following: 1. Can viewers search through categories of videos to find what they want? 2. Can users live stream events like on Youtube and other platforms? 3. Can I as a provider limit those who can join without charging a subscription? 4. Are there ways to identify hate speech and other content that would not be permitted on the site? 5. Is there a way for me as the provider to sell merchandise? 6. How long are videos saved?

  29. Fumio Reply

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  30. Darrin Roy Reply

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  31. Zahra Reply

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  34. Courtney Wong Reply

    Hi, we are very new in the business and have a YouTube Channel. Now we are looking for a video streaming platform on either free / revenue sharing basis, pay as per actual uses or something in a budget to start with. How to start a video streaming business with my requirements.

  35. Keith Reeves Reply

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  36. Tyrone Byrd Reply

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  37. Jon Schwartz Reply

    Hi, I have a video streaming business plan i want my own server with all over the world channels, where I can manage my resellers and admin panel. Can you help me to find the best for my business?

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