How To Start An Online Video Streaming Business & Succeed In 2024?

Published On April 1st, 2024 22559How To
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Do you know?

As you read this blog post, thousands of individuals are actively seeking to launch their own streaming business—at least, that’s what the statistics suggest.

According to an Influencer Marketing Hub study, approximately 200 million individuals identify themselves as video creators. Collectively, they contribute to a global creator economy valued at around $104.2 billion.

So, what’s the buzz about the creator economy and the video streaming business in particular?
Starting a video streaming service is a smart move in 2024 for a number of reasons. 

Firstly, the surging demand for online content, a trend that got a boost during the COVID-19 pandemic. With folks globally spending more time at home, the appetite for streaming entertainment skyrocketed like never before.

Secondly, the prevalence of mobile devices and social media further opens doors for streaming services to connect with audiences.

However, the situation isn’t entirely positive.

Diving into a video streaming venture demands a substantial upfront investment—think licenses, content creation, marketing, and tech setup. Thorough market research is crucial to make sure your service stands out and thrives in this competitive landscape.

So, let’s understand the ins and outs of a video streaming business — how to start one in 2024, how it will benefit your business, factors to consider when building a streaming app, and choosing the right monetization model — in the next five minutes. 

Read Also: How Does Netflix Make Money?

What is Video Streaming?

Is there something that might help you reach that kind of sky-high?  Well, you’ll never come to know unless you try venturing into it!

This blog will provide you an overview of how to create a video streaming app that is tailored to your business needs. First, let’s take a look at some of the many business models available. Then we’ll go over some major business video features and how to use them.

How to Start a Video Streaming Business – The Definitive 8-Step Guide

Starting a video streaming business can be pretty challenging, especially for beginners.

But, with careful planning and proper execution, a video streaming business could be rewarding. 

Here are some steps to consider:

video streaming business

1. Identify your niche:

Determine the video content you will offer your audience. Will it be sports, movies, TV shows, music, or a combination? Identify your target audience and research their interests to make better decisions. 

2. Develop a business plan:

Create a detailed business plan that outlines your goals, target market, revenue streams, marketing strategy, and budget.

3. Choose a video streaming platform:

Decide the platform you will use to stream your content. Various options include YouTube, Vimeo, Netflix, Amazon Prime, and Hulu. Or you can also build your streaming platform with VPlayed and launch your video streaming business. 

4. Acquire content:

You must acquire the rights to the content you plan to stream. You can create your own content or purchase the rights to existing content. Ensure you have the necessary licenses to avoid any legal issues in the future.

5. Build your website:

Create a video streaming website where your audience can access your content. Keep your website optimized for mobile devices. It should have features like search, recommendations, and ratings.

6. Market your videos:

Use social media, email marketing, and other digital strategies to promote your videos. Keep your existing customers while attracting new ones to your fold. 

7. Monetize your content:

Determine how you will monetize your content. Options include subscription-based models, pay-per-view, and advertising.

8. Invest in infrastructure:

Ensure you have the infrastructure required to support your streaming business. It includes reliable servers, high-speed internet, and secure payment processing.

As said earlier, starting a video streaming business needs meticulous planning and careful execution. 

By following these steps, you can boost your chances of success.

Thinking Of Starting Your Own Video Streaming Business?

How & Why Building A Video Streaming Platform Will Benefit Your Business?

1. Tremendous Market Size

Video streaming is booming, and the projections suggest a whopping increase to 1,418.6 million users by 2025. Given the expansive market, this surge presents a vast opportunity to offer services of any kind.

2. Growth Potential

As business goals evolve, your video streaming service can stay ahead by introducing new features, products, and services. Use various structured solutions and pricing tiers to cater to a diverse customer base, regardless of their location or device preferences.

3. Global Reach

A video streaming business allows you to reach your audience across the world without the constraints of physical boundaries. So you can tap into diverse markets and cater to a wide range of viewers, ultimately increasing your potential customer base.

4. Revenue Streams

Video streaming platforms offer diverse revenue models like subscription fees, advertisements, and pay-per-view options. This diversity in revenue streams provides the opportunity for multiple income sources, making the business more resilient to market fluctuations.

5. Content Monetization

As a video streaming service, you have the flexibility to monetize your content in various ways, such as licensing, merchandise sales, and partnerships. This boosts your revenue and allows for creative collaborations and brand extensions.

6. Personalized User Experience

Streaming apps like Netflix or Prime Video can leverage data analytics to better understand user preferences and behavior. It facilitates the delivery of personalized content recommendations. Consequently, it fosters a better user experience and increases customer retention.

7. Better Scalability

Video streaming businesses can easily scale their operations to accommodate growing user bases. With the right infrastructure in place, you can seamlessly handle increased demand for your content without significant additional costs. So, scalability is undeniably a key advantage.

8. Innovative Content Formats

By their very nature and flexibility, streaming platforms allow for the creation of diverse and innovative content formats, like interactive videos, virtual reality experiences, and live streaming. This ability to experiment with new content types keeps your audience engaged and attracts a broader demographic.

9. Brand Visibility and Recognition 

Hosting exclusive content or producing original series can enhance your brand’s visibility and recognition. Do you remember what happened to “Money Heist” once Netflix bought it?
Such is the power of branding and recognition.
A strong brand presence not only attracts more subscribers but also opens up opportunities for partnerships and collaborations within the entertainment industry.

10. Continuous Engagement

Video streaming encourages continuous engagement with your audience through features like comments, ratings, and social sharing. This interaction not only strengthens the community around your platform but also provides valuable feedback for content improvement and business growth.

Key Features To Consider While Creating High-quality Video Streaming App

Creating a high-quality streaming app requires adding a suitable set of features.

Online video streaming platform

1. Platform Customizability

Customizability is crucial to meet a video streaming app’s unique branding and user experience needs. It enables platforms to tailor the interface, features, and overall aesthetics, creating a distinctive identity and enhancing user engagement. 

A customized platform ensures that it aligns seamlessly with the target audience’s preferences. It immensely contributes to brand loyalty and user satisfaction.

2. Flexible and Diverse Monetization Models

Offering multiple monetization models, such as subscription-based, pay-per-view, and advertising, provides flexibility in revenue generation. This diversification caters to different user preferences and market segments. 

The platform can attract a broader user base and optimize revenue streams by accommodating various payment structures. In other words, it makes a streaming business more adaptable to market trends and customer behavior.

3. Complete Platform Ownership

Granting source code access is essential for platform owners to have complete control over the application’s functionality and scalability. This ownership gives businesses the freedom to customize, optimize, and update the app as needed. 

With access to the source code, platform owners can swiftly address issues, implement new features, and ensure long-term viability. It gives a sense of independence and strategic control without having to depend on a third-party provider for all modifications. 

4. Multi-Device Support

Ensuring compatibility across various devices, from smartphones to smart TVs, is imperative for reaching a broader audience. With the prevalence of diverse devices, users can enjoy a seamless, unified streaming experience. 

For instance, a family may start watching a video on a tablet and later switch to a smart TV. With multi-device support, the video streaming platform can adapt to different screen resolutions, providing an unhindered user experience. 

5. Video Analytics

Video analytics are a lifesaver for businesses by providing actionable insights into user behavior, content performance, and engagement metrics. This data-driven approach allows platforms to refine content strategies, optimize user interfaces, and make informed business decisions. Analytics also help understand viewer preferences, facilitating personalized recommendations and enhancing the overall user experience.

Looking To Build Your Own Online Video Platform?

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6. Built-in Marketing Toolkit

Promotional activities are incredibly crucial, at least in the initial stages. 

A built-in marketing toolkit helps you promote and distribute content effectively. It includes social media integration, email campaigns, and push notifications. You can reach the target audience, build solid brand reputation, and increase user acquisition.

By providing tools for strategic marketing, the platform ensures that high-quality content reaches the right audience at the right time.

7. Video & Platform Security

Implementing robust security measures, like AES encryption, SSL certificates, and IP blocking, safeguards both the content and the platform. Encryption ensures secure content delivery, SSL certificates protect user data during transactions, and IP blocking prevents unauthorized access. These security features instill trust in users, protect against piracy, and safeguard the platform’s integrity. They are the foundations for a secure and reliable streaming environment.

8. Customizable HTML5 Player with HLS Streaming

A customizable HTML5 player with HTTP Live Streaming (HLS) support adds to a refined user experience. It provides a smooth playback across various devices and network conditions. HLS adapts to fluctuating internet speeds, ensuring uninterrupted streaming. 

Player customization allows platform owners to align the player with the app’s design, maintaining a cohesive and visually appealing interface.

9. Global Video CDNs

Global Content Delivery Networks (CDNs) optimize streaming performance by distributing content across geographically dispersed servers. They help reduce latency, minimize buffering, and ensure a seamless viewing experience worldwide. 

By leveraging global CDNs, video streaming platforms enhance scalability, accommodate diverse audience locations, and deliver high-quality content with low latency.

10. One-Time Payment Model vs SaaS-Based Monthly Payments

Opting for a one-time payment model for platform ownership offers long-term benefits to platform owners. While SaaS-based monthly payments provide ongoing support and updates, a one-time payment model ensures cost-effectiveness in the long run. 

It allows platform owners to allocate resources strategically, providing financial stability and greater control over their future development.

Paying attention to your audience behavior with content will help you to make viewer experiences optimized & engaging. Users might look forward to accessing them as quickly as they can to make online purchases. Also, a vast library can help them to rack their favorite watches for later viewing.

How Do You Choose the Right Video Monetization Model for Your Streaming Business?

Choosing a suitable video monetization model is highly critical to the success of your business. It typically involves considering several crucial factors. We have listed the same below. 

Online Video Streaming Monetization
  • Content Type and Quality: Assess the nature and quality of your content. Premium, exclusive, or high-demand content often aligns well with subscription-based models, while ad-based models may suit a broader range of content.
  • Target Audience: Understand your audience demographics. Younger audiences may be more receptive to ad-supported models, while niche or specialized content could attract subscribers willing to pay for premium access.
  • Market Trends and Competitors: Stay abreast of industry trends and analyze competitors. Evaluate successful models within your niche to identify what resonates with viewers and adapts well to market demands.
  • User Behavior and Preferences: Remember how your audience prefers to consume content. Some users appreciate ad-free experiences and are willing to pay for them, while others may prefer free access with occasional ads.
  • Monetization Flexibility: Opt for a model that provides flexibility. Combining subscription, pay-per-view, and advertising options allows you to diversify income streams and cater to diverse user preferences.
  • Use Trial Periods and Freemium Options: Implement trial periods or freemium options to attract users. Allowing users to experience your platform before committing to a payment model can increase conversion rates.
  • Scale and Goals of Your Platform: Factor in the scale of your platform and your business goals. Larger platforms may find success with advertising due to a wider user base. On the other hand, smaller platforms with minimal income sources may focus on building a loyal subscriber base.
  • Use Data Analytics and Feedback: Leverage data analytics and user feedback to fine-tune your monetization strategy. Monitor user behavior, track engagement metrics, and seek input to adapt your model according to audience preferences. 
  • Consider Partnerships and Collaborations: Explore potential partnerships and collaborations for co-branded or sponsored content. This can serve two purposes — introducing additional revenue streams and enhancing the overall value proposition for both your platform and advertisers.
  • Factor in Regulatory Compliances: Now, this is a crucial part. Be aware of regional regulations and ensure your monetization model complies with local laws. Without complying with the rules, TV merchants could face legal action, fines, and damage to their reputation. Some examples of regulatory compliance requirements include legal content restrictions, data privacy laws, and accessibility standards for users with disabilities.
  • Prioritize User Experience: Prioritize a seamless and enjoyable user experience when choosing your monetization model. Intrusive ads or complex payment structures can deter users. Ensure that your chosen model aligns with a positive viewing experience.
  • Adaptability and Experimentation: Be open to adapting your monetization model based on evolving trends and user feedback. Experiment with different models, pricing structures, and promotional strategies to find the optimal mix for your business.

What are the Key Requirements to Start a Video Streaming Business?

Now that we are done with platform and monetization models let’s move on to other crucial requirements to start a video streaming business. 

  • Creating a Business Plan

Develop a comprehensive business plan outlining your video streaming platform’s goals, revenue streams, content strategy, and competitive analysis. This plan will be your roadmap for your venture, aiding decision-making and attracting potential investors.

  • Registering Your Business

Legally establish your video streaming business by registering it with relevant authorities.
For instance, in India, you may have to register your platform with the Ministry of Electronics and Information Technology under the Information Technology Rules, 2021.
This process ensures compliance, protects your brand, and establishes your business as a legitimate entity in the industry.

  • Obtaining Necessary Licenses and Permits

Secure the required licenses and permits. It includes content distribution licenses and copyright clearances to legally stream and distribute video content. This safeguards against legal issues and demonstrates regulatory compliance.

  • Choosing a Niche and Target Audience

Identify a niche and target audience to tailor your content and marketing strategies effectively. A focused, user-centric approach increases your platform’s appeal to specific user demographics, enhancing user engagement and retention.

  • Creating High-Quality Video Content

Never compromise quality for quantity or volume. Always produce compelling, high-quality video content that aligns with your niche and resonates with your target audience. Quality content is imperative to attract and retain viewers. In the long run, it will establish your platform as a reliable source of entertainment or information.

  • Platform to Host Your Content

Select a robust and scalable hosting platform to deliver seamless streaming experiences. Cloud-based services with Content Delivery Networks ensure high performance, low latency, and global reach, optimizing the user experience.

  • Marketing and Promotion Strategies

Develop effective marketing and promotion strategies to maximize brand visibility and attract users. Use social media, influencer partnerships, and targeted advertising to create awareness and drive user acquisition.

  • Financial Planning

Implement sound financial planning, accounting for content production costs, platform maintenance, marketing expenses, and potential revenue streams. A well-structured financial plan ensures sustainability and profitability in the long run.

  • Choosing Monetization Models

Evaluate and choose appropriate monetization models, like subscription-based, advertising, or pay-per-view. Choose a platform like VPlayed that allows you to tailor these models to align with your target audience and content strategy. It means you can optimize your revenue generation as and when needed. 

  • Integrate Payment Gateways

Adding a reliable payment gateway is crucial for monetizing your video streaming business. Accepting payments seamlessly enhances user experience and unlocks revenue potential. Partnering with major gateways like Visa, MasterCard, and PayPal ensures broad accessibility, fostering trust among users. 


We have come to the end of this blog. And what are the key takeaways?

Should you start a video streaming business in 2024?

If you have a plan and the roadmap ready, you absolutely should.

While the pandemic might be receding, the video streaming industry remains poised for substantial growth in the coming decade, driven by the vast untapped potential of the internet. The demand for digital content and the convenience it offers will persist, making this an opportune time to launch any kind of streaming business. 

At least, the statistics suggest that. 

And, if you’re looking to launch your own streaming service, then there’s no better platform on the entire Internet than VPlayed.Offering unlimited platform customizations, it grants total platform ownership and access to source code, ensuring complete control over monetization. This unique ownership extends to the streaming process, providing you with complete control over video and audio quality and security.

VPlayed also has built-in data analytics, providing superior targeted content and messaging insights.

Notably, the platform guarantees uninterrupted support and maintenance, eliminating reliance on third-party providers. Seamless migration further solidifies VPlayed as the top choice, promising 24*7 technical support for a smooth transition with 100% data integrity.

If You Already Have An Idea To Start a Video Streaming Business, Schedule a Free Demo And We’ll Get You On The Road To Video Streaming Success
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Frequently Asked Questions (FAQ):

1. What Is Video Streaming?

Video streaming is like watching videos online without downloading them. The technology gives the flexibility to watch videos instantly with the help of an active internet connection. Also, most importantly, you can enjoy any form of video content (movies, TV series, live events, and more) anytime and anywhere as long as you are connected to the network. 

2. How Do I Start a Video Streaming Business?

To start a video streaming business in 2024, follow these steps:

Identify your target audience.
Create top-notch video content.
Choose a video streaming platform.
Market your streaming business effectively.
Continuously improve your content.
Stay updated with industry trends.

3. What Revenue Models Can I Adopt for My Video Streaming Business?

For your video streaming business to become profitable, try experimenting with different revenue models like subscriptions, advertisements, pay-per-view, sponsorships, merchandise sales, affiliate marketing, etc. Nevertheless, choose the revenue models that best suit your objectives and work in tandem with your target audience.

4. What Are Some Essential Features to Consider When Building a Video Streaming Platform?

Here are some of the essential features to consider when building a video streaming platform – Smooth video playback, easy-to-use interface, flexible design for multiple devices, organized content categories, video recommendations, highly reliable CMS, etc. These features enhance user experience, engagement, and the overall functionality of the platform. 

5. How to Choose the Right Platform to Start Your Streaming Business?

To choose the right platform for your streaming business, consider these steps: Identify your business requirements. Research different video streaming platforms and compare their features, pricing, and user reviews. Look for a platform that offers the necessary functionality. Last but not least, test the platform with a trial or demo to ensure that it matches your needs. 

Vignesh D

Vignesh is an online video platform expert at VPlayed. I specialize in leveraging cutting-edge technology to optimize online video experiences. Outside of my professional endeavors, I enjoy delving into the latest advancements in movie streaming platforms and sharing my insights through blogging and discussions.


  1. Pauline Brown says:

    Hi there! I’m interested in launching a streaming service specifically designed for children’s education. I’d also like to inquire about the cost of creating such a service. Could you please provide information on your package options, including their starting prices and what features are included?

  2. Miles says:

    Designing a cost-effective video streaming website will improve the video streaming business that the revenue of video streaming will keep increasing

  3. Driss says:

    Need a finest solution to create a video streaming app for the video streaming business with subscription based revenue model with complete features like Netflix.

  4. Charlie says:

    The market is divided into Advertising, Rental, and Subscription. With a 43% market share, the subscription model was the most lucrative revenue source in the video streaming market in 2020 and will be improving much more in coming years in video streaming business

  5. Eleanor says:

    The use of artificial intelligence to improve video quality are expected to boost the demand for the video streaming market .

  6. Ella says:

    The global video streaming market, size is likely to hit USD 842.93 billion by 2027 and think how the video streaming business model will improve further and the revenue of video streaming will improve further

  7. Jackson says:

    The subscription model have been accounted for the largest revenue share in video streaming business and this is where the video streaming revenue also grows for the particular video platform

  8. Oscar says:

    The blog has mentioned well about all the video streaming business models

  9. Thomas says:

    I hope the article conveys the very well detailed point on starting a video streaming business that will help the video streaming revenue to increase

  10. Elliot says:

    We hope this article has helped and enlighten on how to start a video streaming business.

  11. Henry says:

    For any new comer starting a video streaming business will be a challenge there some tips which for any new comer need to keep in mind while starting a video streaming business

  12. Amelia says:

    There is lot of information on how to start a video streaming business and what are the ways you can make it sucessful

  13. Oliver says:

    The global video streaming market size was valued at USD 50.11 billion in 2020 and we don’t know yet how it will grow in the coming years

  14. Olivia says:

    How much revenue could you get through the video streaming business models and how long it will grow

  15. Liam says:

    The Blog explained very well about the Types of Online Video Streaming Businesses available and what are the points to implement

  16. Mohammed Turky says:

    Hi all, My name is Mohammed Turky, I am the business development manager at Cable Network Egypt, the leading company in the Paid TV industry in Egypt. Currently we are dedicated to DTH services and we are looking forward to penetrating the video streaming business and your product came across our search, So we are interested to know more about it, its features and estimate cost for each model until we can manage an appointment for a demo. Thanks and looking forward to a fruitful business between both of us.

  17. Steffan says:

    Hello, I’m currently at the planning and pitching phase of a project to create a video streaming services for business to stream video content for our targeted audiences. with offering subscription-based premium content that will be a combination of on-demand shows, movies, etc. It would be okay to schedule a call?

  18. Charlotte says:

    Now by following these steps I hope the video streaming service for business will surely grow and will make a good profit

  19. Isabella says:

    There has been greater growth in the video streaming industry and the profits earned through it is huge

  20. Elijah says:

    I don’t how many video streaming companies have explained about the video streaming business so well. Iam amaze by the explanation

  21. Vernon Williamson says:

    Hello i want to start a video streaming business like netflix please what is the cost of your software so i can install in my server here in Nigeria

  22. Evelyn says:

    This blog has very well explained about the video streaming business plan and what are the steps to to do

  23. Wayne Medina says:

    Hi, I am planning to start a new streaming video business with SVOD. Looking for the best frame in the backend with strong technology support. It should fit our business needs with reasonable cost. Ideally own brand, domain, websites and even mobile apps. Hope we can meet soon!

  24. Katoka says:

    I’m contacting you on behalf of Media company. We’re looking to build an video streaming platform that has the capacity to stream on mobile, smart tv, consoles, etc with secured functionalities. We hope this is something we can work on together. Need more details regarding this

  25. Levi says:

    Does finding the best video streaming services for business can be quite challenging as updates in the video streaming industry happen frequently

  26. Benjamin says:

    I hope the covered points in this blog is enough to get revenue from the video streaming business and hope it goes at a positive way

  27. William says:

    I think when you have an idea on to make video streaming website where you could see the reality on video streaming business in the industry

  28. Cathenna says:

    Can you please estimate the exact price details for making the video streaming app development like Netflix for our video streaming business modules and strategy

  29. Malia says:

    We are looking for the best video streaming app builder to create custom video streaming app for our video streaming market and it also need to supports for smart tv, android & iOS device with subscription based revenue model and easy accessible for both user & admin panels.

  30. Belinda Poole says:

    I’m looking to start a streaming business. Looking for guidance on how to properly get started and who can help me with some customisation problems.

  31. Dev says:

    Hi, we are a new media company from UK and looking for a Video Streaming Business Models to create an customized video streaming apps for the various devices and also need to restrict audiences. Lets discuss regarding this

  32. Ida Hawkins says:

    I’m interested in how to start an online video streaming business that allows a particular niche of users to post videos on the site (just like Youtube). I wonder, as a provider, how feasible this is and I’d also like to know the following: 1. Can viewers search through categories of videos to find what they want? 2. Can users live stream events like on Youtube and other platforms? 3. Can I as a provider limit those who can join without charging a subscription? 4. Are there ways to identify hate speech and other content that would not be permitted on the site? 5. Is there a way for me as the provider to sell merchandise? 6. How long are videos saved?

  33. Fumio says:

    It is better to know about the end to end procedure on how to build, launch a video streaming website or platform with necessary features and different ways to monetize it. Perfect one for the video streaming business

  34. Darrin Roy says:

    Hi, Looking forward to your help with good rates to start the video streaming business model as well as getting a one time license.

  35. Zahra says:

    I’m based in Michigan, I want to launch an video streaming buiness channel in north American region, especially in sports. We will live stream sports from different leagues of football and broadcast it on various channels. We want our viewer to have possibility to replay the match through on-demand services and also need a specialized video streaming app development for the mobile & smart tv’s with selected customization as per our request.

  36. Shira says:

    Need to start a video streaming business and also provide us support in setting up the video streaming platform. Could you help us

  37. Zain says:

    Hey, This is zain and Am an Interpreter. We inquired on video streaming platform as I need to start a video streaming business. It will be very much helpful if you could share us the quotes and right time to have a call.

  38. Courtney Wong says:

    Hi, we are very new in the business and have a YouTube Channel. Now we are looking for a video streaming platform on either free / revenue sharing basis, pay as per actual uses or something in a budget to start with. How to start a video streaming business with my requirements.

  39. Keith Reeves says:

    We are looking for a video streaming business opportunity, a part of which shall be offering content. We are currently scouting for the best partner that will help us get our services started. We were impressed to know about you and we are expecting to discuss business with you.

  40. Tyrone Byrd says:

    Hello. I work in a regional media group in northern Brazil. We are looking for a platform to operate an SVOD with secure video streaming for business. I would like to get to know your platform better and get an idea of costs.

  41. Jon Schwartz says:

    Hi, I have a video streaming business plan i want my own server with all over the world channels, where I can manage my resellers and admin panel. Can you help me to find the best for my business?

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