Cloud video streaming

Video Cloud Streaming – What It Is & Why You Need To Know In 2023?

Learn More About Video Streaming

With an increase in popularity of video streaming business, corporate businesses are looking out for the most reliable, secure as well as scalable cloud video streaming. With the professional-sticken video hosting infrastructure, brands can now qualitatively focus on airing good video content without the worry of technical challenges in between. 

As we all know that due to current COVID scenario, across the globe, people have been increasingly consuming a lot of content than ever before. As a result of it more companies have launched & scaled upon cloud video on a day-to-day basis. 

This is only possible with one singled-out reason.. 

Thousands of data sets need to be stored at one place, and the need of internet creates a single physical infrastructure at every point. Video cloud comes into play while helping save lot of money with the equipment that it takes, & provide best convenience to the enduser. 

Moving on..

In this post we’ll look into what is all about cloud video streaming, how does it work, getting to know some of its important advantages. Then we’ll wrap up with some of its features required in a cloud video streaming.   

Read Also: What Is Video Streaming? Meaning & Definition & How It Works?

What Is Cloud Video Streaming?

Simply put, cloud-based video streaming or cloud video streaming is a technology that allows users to consume digital video content over the internet without downloading it first

Users produce video content and upload it to the cloud servers of a network provider. After that, it is encoded into a useful format that viewers worldwide can simply watch live or on demand.

It makes high-quality streaming possible at a much lower cost than traditional video streaming methods. 

As such, cloud streaming is gaining much traction among businesses and individuals to share their content with the world.

Are You Planning For A Cloud Video Streaming For Your Business?

In general businesses tend to simply upload videos & provide broadcasts to audience at a much larger scale via a cloud video streaming. They can streamline the entire distribution of video processes, reduce costs, assures smooth playability via transcoding, CDN issues, secured video streaming & more. 

How Does Cloud-based Video Streaming Work?

cloud based streaming

Advanced cloud streaming totally relies on a network of cloud servers that are inclined to video hosting files which later is delivered promptly to its viewers. When broadcasters readily upload files to cloud video streaming servers, through the cutting edge streaming technology files are encoded & then transcoded into a variety of formats. Then, they are all set to be distributed for playback.  

Cloud video streams are efficiently created after an integral process i.e. video transcoding in multiple renditions. A single video file without taking resources any resources away from initial process of encoding ensure that the video quality is not compromised at any point of time. That way broadcasters ensure that their content is shareable with any kind of device their audiences use.

With cloud-based video streaming, content owners like you can quickly host their content, along with storage facility in order to stream on-demand or live events to their viewers, as per their consumption demands. 

Furthermore, let us explore some of its benefactors below.. 

What Are The Advantages Of Cloud Video Streaming?

As cloud video streaming are gaining more popularity, lot of small or medium businesses are coming forward to initiate streaming services & utilize their potential. This becomes critical to have seamless delivery of videos come what may. 

However, it isn’t necessary for each provider to build the sophisticated infrastructure & its intricate designed functionalities with such mediums. Henceforth, cloud based streaming works as an asset for them. 

Let’s look into how volumes of content can be managed to have seamless delivery within a streaming cloud videos.. Here are some of the reasons that make you to speed up your successful streaming game! 

1. Cost-Friendly

The only thing that you need to invest on is with storage & bandwidth requirements. As you venture into cloud streaming solutions, it becomes easy to manage with the expenses instead of investing in a large pond of amount upfront. 

2. More Accessibility

The target audience can view videos at their own convenience, at any place. Only one thing is required to access the content is to do with stable internet connection. The videos on these platforms are kept easily accessible either from work, or on-the-go, etc. 

3. Zero Purpose For Individual Infrastructure

There is need for you to create an in-house hardware infrastructure or server for storage purposes. Depending on your business needs, you can start your streaming service with content within hours or days using cloud interface. 

4. Handling To Scale At Max Level 

By scaling on cloud, the major advantage of using online video platform is that it can increase bandwidth to provide better streaming performance & viewing experience. With the growth of business, you can easily leverage on storage integrated with additional features in no time.   

5. Boundless Storage Capacities

They have the possibility to store unlimited data in a much cost-effective way. Some of the added features of storage include content scheduling, bulk uploading, archived assets as VOD from live streams in order to make your data storage potentially limitless. 

6. Top-level Security

There are various security compliances that is associated & inbuilt in cloud streaming. You can shield your prestigious content with features like AES video encryption, DRM protection, access control against unauthorized users & more. 

7. Everlasting Continuity

It is a necessary feature for every cloud-based video streaming services. Original content assets needs to be converted into multiple quality of videos in different bitrates. This can ensure the content is delivered to every device that has varied bandwidth & internet availability for smooth playback. 

8. Focused CDN Solution 

Create vast differences by choosing to have one of the top criteria in majority of streaming platforms. And that would be CDN which ensures smooth playabilty with minimalist to zero buffered loading. There are top video CDN providers who provides top-level CDNs that reduces streaming issues across any vast geographical spaces. 

Now let’s look more closely at..

What Features You Should Look For in Cloud Video Streaming Platform?

The ideal cloud videos will surely provide its tightly-knit streaming service with varied quality and get into the depth of functionality. So it goes without saying that platform services will offer its customers with everything they need & ensure video broadcasting success at online. That includes the following features: 

  • Cloud Transcoding

When you are looking to prepare your video to be hosted the best cloud video streaming suit helps to be optimized well for the web. As the part of process these would be transcoded, so that they’re ready to deliver it to variety of end-user devices, &  simplify video streaming workflow. 

  • Video Content Management System

When video files are ingested to the platform broadcasters need to organize, manage, monetize & share the content file. And that’s where all-in-one video content management system would include to enable them to make the most from their quality content which is stored on cloud.  

  • Video Streaming CDN

Definetely video content that is within a video streaming server, is invaluable for content broadcasters, & so they’ll certainly need cloud streaming website which can safely store all of these. Later these are distributed to geo network of proxy servers & provide high availability of content to its end users worldwide. 

  • Live Recording

While on-demand content is generally uploaded for constant content availability, content aggregators need to record their live events for showcasing the same a little bit later. Moreover, live recording shouldn’t impact largely on the concurrent streams & ensure high-quality viewing experience deliberately.

  • Cloud Storage

You needn’t worry about data storage while your business grows, It allows to increase capacity to store along with server hardware & added features that’s provided by cloud streamers. It is integrated with your new IT systems & is held as a prime feature in cloud-based video management. 

  • Video Analytics

Businesses can now know how their content is faring amongst their targeted viewers. Video analytics help them to create focussed strategies around it. Some of the details to mention would be total views, brower watched on, average watch percentage in country, average watch time, etc in order to outshine your line of business competitiveness. 

  • Cloud Security

If you want to know which is the driver for cloud adoption in the video streaming market, then it comes to video security. Ultimately, depending on cloud providers you opt, your videos can always benefit from the security & data protection practices, since you are leaving it to your control to manage them all with expertise. 

  • Video Player

Your content can stay supportive with many video formats as HTML5 video player makes it compatible with neary each device in order to enlarge audience’s viewing experience. HTML players can help to easily embed videos whether it’s a social media post or from websites. On the whole, it prevents your audience to leave the website, as people click on your videos affecting SEO. 

  • Video Monetization

Beyond cost saving on streaming infrastructure, a platform should be established with numerous monetizing options. Some of them common revenue-generating models include subscriptions, ad-based video monetization, pay-per-view, Catchup TV, Coupons & Promotions, Video Paywall, etc.

Next comes with the comparison between….

Video Streaming On Cloud VS On-Premise: 6 Considerations

Earlier in the past, the upfront costs & maintenance costs that were needed to initiate an on-premise setup widened the competitiveness between mid-sized or big businesses since they were in short of budget. Having said that, it’s of no surprise that cloud has removed these restrictions, as everything is at online endeavors. 

With that let’s take a glimpse over what’s the real impact made while investing a cloud video streaming & made a smart move, considering the rest.. 

1. Scale Up Investment On What You Use

When you set up a live streaming platform, you really don’t have to bother about the server crashes or buy extra equipment for “just in case” scenario. Finally, you can scale up your resources for what you pivotally need to speed in order to meet the demand

2. Minimal Installation & Maintenance

If you choose to start with a live streaming cloud service, on-premise there is no difficulty in the process of installation & maintaining it. The provider usually is prepared with their own tech team to configure & broadcast in stead-fast way, so that you don’t need to take the trouble of understanding technicalities. 

3. Make It Compatible To Other Software 

It is now easy to make it streamable across other applications, due to its compatibility feature. All it needs, is a matter of few clicks. For an instance, if you are readily integrating your video platform, you can stream your content across any platforms & connected devices without any struggle.  

4. Cloud Lets Your Content Stay Secure

There are significant solutions for privacy & encryption since there is regulated means of channelized streaming. Any sort of content can be added to the platform, without the botheration of guarding it constantly from unauthorized users. Whether platform is integrated on-premise or at cloud, your videos are vitally important & always remain confidential. 


As we know there are multitude of cloud based streaming for content businesses to choose & leverage with its newly-packed features, you can quickly take a glance of them individually. Ultimately, broadcasters, content providers or professional streamers like need to determine their business hosting needs & weigh several options accordingly. 

If You Already Have An Idea About Cloud Streaming Video , Schedule A Free Demo And We’ll Get You On The Road To Video Streaming Success

Frequently Asked Questions (FAQ):

1. What Is A Cloud Video Platform?

Video streaming in an online platform assists to stream & store data of any type in the cloud. A cloud streaming service will let host video, deliver it whenever you want at reliable means. Some of the popular cloud video streaming services include Netflix, Hulu, etc. You can let your videos be scalable and be the best fit for any audience across web, mobile & TV screens.

2. Why Is Cloud Video Streaming Beneficial For Business?

By scaling on cloud streaming platforms you can get a chance to increase the bandwidth of media playbacks that tends to provide better video streaming performance in addition to viewing experience. Also another advantage that most enterprises get is with network capacity of handling video streaming due to heavy traffic. That’s where streaming on cloud is found as the best resolution to monetize effectively.

3. How To Choose The Cloud-Based Video Streaming Solution?

It is necessary to find a cloud-based streaming provider who can assist you to have specific streaming workflow where your business needs are met appropriately.  Some of the essential components include: customizabilty at maximum level, see if it provides multi-device support across major platforms, in-built video player, robust CMS to manage assets, get to grab special insights from the centralized dashboard in order to understand audience viewing trends & much more.

4. What To Look For In Top Cloud Video Streaming Platforms?

In the cloud video streaming market there are key features which can help users to seamlessly share their content with the world. Some of them comprise of: livestream recording where viewing isn’t compromised at any time when it comes to quality, HTML 5 video players are compatible across devices, virtual universal viewability in multiple formats, keep every data secure against unauthorized breaches & making it more quick-responsive within the streaming service, & many more.

5. What Are The Benefits Of Cloud Video Streaming?

The best cloud video streaming is much more a cost-effective solution. It is because you don’t have to invest in the complex infrastructure that is required in-house & run the server. Also additional hardware comes with it which makes it quite a large investment that you would comes across. Alongside, video streaming has made its way largely into every industry with many businesses leveraging the same without having any technical expertise on, to run it. Also many customers find the need to scale up their videos which is accelerated by platform’s speed & its efficacy.

Brindalakshmi Rajkumar is a blogger & digital marketer. I'm enthusiastic about learning about new advancements in the video streaming services & online video platform in the market. I collaborate with various organizations and help analyze their competitors to provide them with better strategies to improve and keep their businesses up to date.


  1. Jack Cooper Reply

    Hello,we want to make live streaming between teacher and students. Both are collaborate to each other when live and save this video in cloud streaming we want information about it.

  2. Darrell Edwards Reply

    We are planning to develop a website and mobile application which is similar to Mix cloud stream server. The website will be mostly focusing on online streaming for registered clients in our website. I hope to discuss more about chargers for online streaming and legal background . Thank you.

  3. Patti Holmes Reply

    Hi, I am interested in streaming our digital products between each other. I am looking for a cloud based streaming platform to do that with.

  4. Jay Richards Reply

    Dear VPlayed team, I would like to know if you have a Video Player solution for Live Streaming. Today we use jwplayer but the cost is prohibitive and also they sell the complete solution with Cloud Storage, Encoders, cloud video streaming market and etc. We don’t need anything as we have our own datacenter, Servers and encoders. We just need a good video player with variable bitrate/size and etc. Can VPlayed be used like that? If so, what would be the license costs and etc? Thanks in advance! Cordially Fabricio Ferreira

  5. Sheldon Hubbard Reply

    Hello, I am looking for a video player for live streaming and VOD that with multilingual switch on the player itself, also can use it for China viewers. We shall use the player to host in on AWS or Alibaba cloud stream.

  6. Nancy Hanson Reply

    Hi, I haven’t established a company name yet, but I am trying to see what is possible with the live TV streaming option and channels that are available compared to what you get with companies like Xfinity/Cox. I am interested in a cloud based video streaming platform because I do not want to build out the IT infrastructure because that’s what I do for a living already.

  7. Tricia Daniels Reply

    Hi, interested in a streaming engine that we can deploy on our upcoming site hosted on the cloud & what is cloud streaming.

  8. Alex Garner Reply

    Dear VPlayed, I would be grateful to you if let me know, by the VPlayed, can I upload my job videos and share them in my websites for just streaming, not downloading? I would be grateful to you if you also let me know the pricing for your cloud video platform. Looking forward to hearing from you.

  9. Steven Barnes Reply

    Hi, I maybe interested in setting up a cloud streaming. Do you have a target price for me? And on what servers is the platform running… Is het in the AWS cloud for example? Thank you in advance. Best Regards,

  10. Mario Dean Reply

    Hello, I am looking for a cloud media streaming video player for live streaming and VOD that, with a multilingual switch on the player itself, also can use it for China viewers. We shall use the player to host in on AWS or Alibaba cloud

  11. Terrance Underwood Reply

    Hello, I would like to know more about the cloud streaming meaning your white-labelled OTT package, and the cost. I plan to setup a channel for kids with animation contents (~50 – 100hrs year 1) and would like to know especially (a) the on time Cost to setup, and any recurring cost such as cloud hosting/cdn etc (b) Workflow from video upload to distribution (c) OTT Platforms where the apps will be distributed & smartv brands for distributions or pre-installed pack (d) Advertisers Network — who are your advertisers networks & if COPPA compliant (e) Reporting details available (f) In summary, what is provided to content owners/channel owners. Thank you.

  12. Irene Lindsey Reply

    Hello, I have an e-learning website and am looking for video streaming cloud storage to host my video so the students can watch it online anytime. I would like to know how much it cost to use your service? Waiting for your reply Best Regards

  13. Mack Williamson Reply

    Hello, i am looking for an end to end cloud video platform base OTT platform ( backend, Live & Video On Demand Streaming , apps , DRM , monetization, analytics., social interaction Cloud Video Transcoding….. up to CDN if possible )

  14. Heather Todd Reply

    Hi, I am going to develop an ott platform with video on demand services. I am using amazon aws cloud and azure & how does cloud streaming work. i need to integrate ads also in the player for revenue.

  15. Carlos Manning Reply

    Good day, I am looking into some video hosting options for a client. As part of the investigations I need to verify the following information please : Setup process or steps Can this be hosted on our own cloud based streaming servers and setup process. need to understand the hours required to set up. Do you have the following options : – supscription plans, ad based option if not paid sub , and no ads if paid for subscription. Regards PS.. please only reply to emails as I am in meetings most of the time.

  16. Dave Hoffman Reply

    Hi, Creating a SVOD and TVOD. OTT Solutions, Video CMS, Cloud Hosting, Social Media Integration, Rating Features, Comments, Buffer Free, Bitrate Adaptivity, Desktop and Mobile Friendly, Live Streaming. We want to create a cloud video streaming that’s a cross between Netflix and Youtube. Thanks in advance for your assistance!

  17. Jeffrey Francis Reply

    Hi, I need to have a video platform to be deployed in the cloud. What is cloud streaming & how it works. I would like to know the one time cost.? Can you urgently contact me ? whats app would be great from someone.

  18. Rhonda Massey Reply

    Hello, I am looking for a cloud streaming engine solution as a platform for our mobile app to stream live video to multiple networks. I would like to hear more if you are a good fit for us.

  19. Earl Conner Reply

    Hello, we are searching for a platform to build our cloud video streaming service. Short videos (15-30min). Please let us know whether you need more details at this stage. Thanks

  20. Iris Morton Reply

    I am looking for a solution with best cloud video streaming but I want the uploaded videos to be in my own database and I want stakeholders to be navigating to my domain Eg to view videos. If your solution can do that please reach out. All content must be stored in my platform /infrastructure. All I need is a software to run on it

  21. Bonnie Goodwin Reply

    Hi there, Can you please show me how the cloud video platform works and what we can do on it as I’m in the process of seeing what is the best way to go about operating my new streaming service?

  22. Ethel Bridges Reply

    Hey, how are you ? I would like to know more about the pricing and I’m looking to possibly start a streaming platform similar to netflix. But I also want to give the ability for users to distribute their video to our distribution platform S.D.Y.P Digital

  23. Jack Collier Reply

    Hi, I would like to get to know what your company has to offer in terms of setting up a cloud video stream platform for movies and films. Many thanks!

  24. Neil Taylor Reply

    Hi, I am looking to set up a video cloud streaming platform with an inbuilt playlist scheduling tool. Would be interested in speaking to you. Thanks

  25. Melanie Collins Reply

    Hello, We would like to know the pricing for cloud and on-prem licensing for VPlayed. Look forward to your response. Thank you & best regards,

  26. Elsa Jefferson Reply

    Hi, I’m in the process of building a channel and am looking at various Cloud video streaming platforms for scheduled live distribution. I have a background in cloud-based media production and would like to learn more about your platform.

  27. Matt Simmons Reply

    Hi, I would like to get more information about VPlayed, how it works with a cloud video platform, the best software for a new website to work with VPlayed.

  28. Rickey Terry Reply

    Hi, I would like a demo of a video streaming product like netflix that can be cloud based streaming, whitelabelled to our brand name. We are a consortium of Nigerian filmmakers, seeking a more advanced and mainstream avenue of bringing nollywood entertainment to the digital audience. The company enlists some of the major players who have contributed to the growth of the 2nd largest film industry in the world, with partners in the UK and the USA

  29. Elmer Maxwell Reply

    Hello, We need to create the best cloud video streaming that is subscription based with an admin dashboard to approve subscriptions depending on mode of payment; a video streaming platform to launch a feature film.

  30. Lynne Drake Reply

    Hi there I would like to know how much it would cost for me to create my own cloud video streaming as an artist/songwriter as I have a lot of content. This will only be for my own creations. Kind regards,

  31. Doreen Byrd Reply

    Hi, I’m in the process of building a channel and am looking at various platforms with video streaming cloud service for scheduled live and VOD distribution. I have a background in cloud-based media production and would like to learn more about your platform.

  32. Tasha Yates Reply

    Hi, We are looking for a video streaming platform with streaming cloud and some features as mentioned below. We will also require some customization. We are open to both cloud based options as well as self-hosted solutions. We are planning to launch the service on October 17, 2022. 1. We will mainly deal with movies, music videos and audio as well.I can see some of the features requested here already on your platform. However, please go through my requirements and let me know soon about them. Please let me know if you have any concerns or questions.

  33. Julian Freeman Reply

    Hi, I am looking for an end to end cloud based video streaming platform ( backend, Live & Video On Demand Streaming , apps , DRM , monetization, analytics., social interaction Cloud Video Transcoding….. up to CDN if possible ) pls advise

  34. Susie Clayton Reply

    Hi guys, I am looking for a cloud video streaming solution as a platform for our mobile app to stream live video to multiple networks. I would like to hear more if you are a good fit for us.

  35. Alfredo Ortiz Reply

    Hello, We would like to know the pricing for cloud and on-premise licensing for VPlayed. Look forward to your response. Thank you & best regards,

  36. Jaime Doyle Reply

    Hello, I want to create a movie web which can store movies on a video cloud. And It is not for earning money, I just do it for studying. Would like to see your demo of the product. Thank you !

  37. Charlie Young Reply

    Hi, I need to use the video player on my website to stream movies. I want to know the pricing for cloud video streaming to stream videos from cloud.

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