8 Steps To Create a Subscription Streaming Service Like Netflix in 2024

Published On June 1st, 2024 8252How To
Learn More About Video Streaming

Entertainment has become a crucial element of everyone’s life. With the unprecedented rise of technology and internet, access to movies, songs, and games is bought by everybody these days online. 

The video streaming business models play a major role in substantiating the lucrative mullti-billion dollar entertainment services.    

Netflix has become today’s equivalent of renting a blockbuster movie in those old times of 90s. Definitely, we’ve come a long way with personalized on-demand or live entertainment consumption. 

Yes, it’s still not late to be the part of success that popular video streaming services like Disney+, Netflix, Amazon Prime, Hulu and Apple TV+ are reaping.. 

Did you know that entertainment market is estimated to reach $2.6 trillion by 2023! 

There are also several production houses and media companies that are launching their own subscription streaming service with several titles produced and delivered on their TV network. Moreover, the latest report on OTT market indicates its worth which was $121.61 Billion in 2019 will rise up to $1.039 trillion by 2027. 

These stats give us a clear picture of high possibility for the success of a video streaming website or service. Indeed, this begs the question of how to start a movie streaming website or service, In addition to that, it is also necessary to know how tough is the competition inside the market. 

For instance, the quote here sheds the light in streaming which says..

“ It turns out that all Netflix streaming peak on Saturday night can fit inside a single fiber optic which is the size of one human hair – Reed Hastings ”

Now let’s look more closely at..

Streaming video will continue to explode in future and the commercial potential is immense – no matter which industry you are associated with: entertainment, education, media, e-commerce, healthcare, etc. And with media top giants like NBCUniversal (Peacock), WarnerMedia 

(HBO Max) with many other streaming players, the industry is predicted to reach $184 Billion by 2027.   

These impressive profits doesn’t come to surprise when you consider the fact that subscription streaming services like Netflix or Amazon Video have more number of subscribers worldwide when compared to cable connection. For video content publishers either big or small, shouldn’t bother if you need to create a subscription streaming service, it’s when. 

Furthermore, there are countless factors that fall in favor of developing a video streaming website. 

Market Demand: How to start a subscription streaming service like Netflix majorly depends on heavy market demand. Its pretty obvious that if there isn’t any demand in the market, your product or service will not climb its success ladder soon. 

On the other hand, the demand for on-demand video streaming is reaching its peak at the current time being. It is estimated that nearly 800+ Million users have taken advantage of subscribing to an on-demand video service for entertainment purpose. 

Additionally, a lot of subscription streaming video providers have emerged in the recent years. Some of the best examples are: Sling TV, Disney+, ESPN, AppleTV+, and many more. Hence, from the market point of view it is the best time to learn how to create a streaming service just like Netflix for video streaming.  

With this we can infer that there is no doubt that the market promises huge growth in the upcoming years. Therefore, businesses now ask how to make a subscription streaming service that would delight and be loved by users. As you read the following chapter, you’ll learn everything about the process..

Want To Create Your Own Subscription Streaming Service?

Steps To Create Your Own Subscription Streaming Service Like Netflix

Creating a subscription streaming service like Netflix could be tedious, especially with no prior experience. 

However, we have done the heavy lifting for you and compiled this 8-point checklist.

how to build a subscription streaming services

1. Research Your Target Market

The target audience is viewers interested in paying for your product or service. While creating a subscription streaming service, you must analyze your target audience and recognize their problems with similar OTT platforms

This way, you can address those issues (in your platform) and build a personalized viewing experience for your subscribers.

2. Select Your Preferred Niche

Next up, narrow the niche. 

Owning a niche establishes a sense of exclusivity to your platform and helps build your brand value. In addition, it sets the direction of your OTT service, guides content selection, and refines your marketing strategy.

3. Focus on Content Availability

Without a doubt, content is the foundation of any online subscription streaming service. After all, it is why people pay you their hard-earned money and stay subscribed to your service.

Choose the preferred options: whether it would be live webcasts from TV broadcasts, video on demand, or time-shift broadcasting. 

4. Decide Your Own USP

Let the audience know how your streaming service stands out in the crowd? What value propositions does it offer? How is it different from your competitors? 

And to kickstart with it, you’ll need to research user behavior with the content – for this, study the content metrics and reviews under streaming analytics. 

5. Consider Your Revenue Model

Choosing a suitable revenue model is the secret to starting a profitable on-demand or subscription streaming service. 

Your revenue model should align with your medium and long-term objectives and the consuming habits of your subscribers. 

Monetization primarily depends on subscriptions, advertising, and transactional models. If you’re creating a local service, add payment systems supported in your country. 

6. Enable Intuitive Automation 

Ensure your video streaming solution has a built-in notification engine to update your users on new content arrivals and send other customized notifications. 

Then, add some engaging integrations for streaming media automation with full online TV internet broadcasting that’s on par with conventional over-the-air streaming.

7. Study the Prime Streaming Elements 

For your content to sell, balance the following characteristics on your streaming platform: Optimal internet speed and cloud hosting architecture. 


Because the internet speed of less than 2 MBPS impacts your platform’s ability to stream the content continuously. 

This is why a cloud-based platform is recommended over a database-based platform, as it is considerably cheaper than the latter and works effectively with low internet speeds.

8. Determine Supported Devices And Platforms

Find the devices and platforms your users want to access your content, like Roku, Apple TV, Google Chromecast, Amazon Fire TV, etc. 

However, your service must be available across multiple screens and devices to maximize your audience base.

How To Get started Subscription Streaming Services With VPlayed?

VPlayed empowers content owners, broadcasters, production houses, and media-based companies to stream any type of content in the online space across Web, Mobile and Smart TV. It assures them with complete freedom to personalize the platform with 150+ features and showcase numerous content around the world. 

how to create a subscription streaming  service

Some of its noteworthy features are: 

1. Customization

Get a chance to fully customize your subscription streaming service to any length with opportunities to stream on-demand or live content that can be inbuilt in an all-in-one broadcasting platform. 

2. Lifetime Ownership

Increase the value of your streaming cornerstone by purchasing the entire best online video platforms infrastructure with lifetime platform ownership support. Endlessly stream to reap the benefits of gaining revenue completely. 

3. 3rd Party Integration

Integrate 3rd party services to increase the ROI of your organization. Give an appropriate chance to your collaborators by offering them space and gain profitability. 

4. White label Platform

With a white label streaming platform you can choose to convert your services into a broadcasting brand and encompass the copyright ownership value by monetizing from them. 

5. Multiple Content Delivery Network

The combination of reliable video streaming protocols and CDN will ensure to provide streams with flexible bandwidth and low probability of lagging. If you add video in 4K resolution you should equip your service with a stable or high bandwidth. 

6. Security

You should protect your service from any unwanted intrusions specially from third parties, so you need to think of implementing special security measures like Multi DRM, token security, domain restrictions, SSL, AES video encryption, geo-restrictions and more. 

7. On Premise/ On Cloud Hosting

Businesses can now leverage flexible platform integration opportunities from VPlayed by opting either on-premise or on cloud hosting. 

8. Transcoding

Ensure to convert an encoded digital file into an altered set of files that better meets your hardware needs. It particularly ensures content can be viewed on widest range of devices. 

9. Cross-platform Support

Each device and operating system will have its own streaming interface for dealing with apps. Manipulating these can help IT-based systems run effectively in different virtual environments. One if the cross-platform support deals with cloud computing or wireless network environs. 

10. Video CMS

Video CMS is a software app that is in-built to store, orgnize, manage online video content in a centralized dashboard. It allows users to get an intricate scalable video ecosystem. 

11. HLS Video Player

The feature of best HLS video players provides the ability to adapt the bitrate of video to pair with the actual speed of internet connection. It capacitates buffer-free viewing and optimizing the quality of experience. 

12. Analytics

They provide assistance in real-time monitoring of audience viewing trends right from analyzing historical data and other patterns that answer business-related questions & upscale growth. 

How Much Does It Cost to Start a Subscription Streaming Service?

The major part of the total cost of development depends on how you choose to create your subscription streaming service built within a unified platform. As you may already be aware, the most complex and pricey method—which may cost you a fortune—is to build video streaming websites like Netflix from scratch.Using a white label solution to create a website similar to Netflix can be a smart and cost-effective move. The best option is to get a completely customizable solution that allows you to adjust the design and functionality to meet your needs and objectives.

To Sum Up: 

Launching a streaming platform is a smart move for a company because there is a rising market for new entertainment services. You can make a subscription streaming service profitable by giving careful thought to both the functionality and the monetization plan. And If you choose to launch a streaming service, your project will go through the development stage, networking with businesses that offer content licencing or content creation services, marketing and promotion, and future expansion planning.

If You Already Have An Idea To Start A Subscription Video Streaming Service, Schedule A Free Demo And We’ll Get You On The Road To Video Streaming Success

Frequently Asked Questions (FAQ):

1. How Can I Create a Subscription Streaming Service Like Netflix?

To create a subscription streaming service like Netflix, you need to secure content rights, build a reliable platform with personalized features, and set up a secure payment system. Also, focus on content discovery, establish trustworthy partnerships, and comply with all the necessary legal requirements for a successful subscription streaming service.

2. How to Choose the Perfect OTT Provider to Start a Streaming Service?

Choosing the perfect OTT provider for your streaming service is no longer time-consuming in 2024. Here is a step-by-step process – Evaluate features, scalability, and monetization options. Check compatibility with multiple devices. Consider pricing, support, security, and user experience. Seek recommendations and assess the platform provider’s reputation.

3. What Are the Key Features to Consider When Building a Subscription-Based Streaming Service?

When building a subscription-based streaming service, focus on important features such as user authorization, a diverse content collection, personalized suggestions, flexible membership management, and compatibility across different devices. Also, offer offline downloading, secure payment integration, user profiles, and reliable customer support to enhance the overall subscriber experience.

4. How Much Does It Cost to Build a Streaming Service?

The cost of building a streaming service depends on various factors, including the project’s size and complexity. We can assume that a basic platform with limited functionalities will be less expensive than a fully featured solution. However, the overall expenses involve development cost, content acquisition, infrastructure setup, licensing, and ongoing maintenance. 

5. Can I Customize Streaming Service’s User Interface and Branding?

Yes, you can customize your streaming service’s user experience and branding. In fact, most streaming service providers in the market allow you to customize the general look and feel of the user interface to match your business identification. This includes personalizing color schemes, logos, fonts, visual style, and much more. 

Vignesh D

Vignesh is an online video platform expert at VPlayed. I specialize in leveraging cutting-edge technology to optimize online video experiences. Outside of my professional endeavors, I enjoy delving into the latest advancements in movie streaming platforms and sharing my insights through blogging and discussions.


  1. Leroy Ortiz says:

    I’d like to know how much does it cost to create a subscription streaming service. I’m looking to start a streaming service similar to Netflix.

  2. Owen Keller says:

    Hi, I was wondering if you had the capability to use your service as a multi-live subscription streaming service. Could I make a streaming service for them to live stream from accounts. They can all stream on their own created account and monetize from their stream?

  3. Lois Foster says:

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  4. Stanley Cross says:

    Hello, I had an idea on how to make a streaming service that only showcases movies that are picked by my members and myself. Members will have an active role in deciding what movies will make the website/app with a comments section for each movie played. Starting off my niche would be horror movies with some syfy sprinkled in. I am looking for the best product or something within my zero budget to be the vehicle of my idea. Please contact me via email or text at first because I do not usually answer my phone.

  5. Lewis Higgins says:

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  6. Heather Simmons says:

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  7. Luke Brewer says:

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  8. Melody Hunter says:

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  9. Wm Mcdonald says:

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  10. Sabrina Strickland says:

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  11. Nelson Stewart says:

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  12. Molly Willis says:

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  13. Becky Griffin says:

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  14. Georgia Gonzales says:

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  15. Drew Webb says:

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  16. Jane Harris says:

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  17. Terrell Mccarthy says:

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  18. Salvador Medina says:

    I own a Media and Publishing company and want to build a subscription streaming service. Very serious.

  19. Danny Gill says:

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  20. Armando Reyes says:

    Looking to Start a subscription streaming service similar to Netflix but with a very different content base. I tried building on VIMEO OTT and find it not only difficult to navigate/setup, but also the layout and functionality subpar. Would love to know how you compare.

  21. Crystal Thornton says:

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  22. Delia Allen says:

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  23. Pete Barton says:

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  24. Delores Fields says:

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  25. Andre Miller says:

    Hi, we currently have a streaming service that we provide VOD dance videos, but it’s killing us with the prices since we aren’t selling as much as we’d like at the moment. However, we don’t want to get rid of all our online content that we took so long to create. So we want to find a new home for the 100 hours of dance video classes we have. Can you please tell me your pricing and if you would be able to help us migrate? Thank you! For reference this is our current video online presence and host is Uscreen

  26. Alfred Hoffman says:

    Good day, how to start my own streaming service, that will allow our audience to view our services in a professional manner. We have a Roland VR-4HD Video Switcher and a Midas digital mixer with 1080p cameras. Please let us know what options are available for online church broadcasting via YouTube. We welcome a representative to have a conversation with our team.

  27. Stacey Boone says:

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  28. Levi Austin says:

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  29. Cynthia Stanley says:

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  30. Ramiro Moore says:

    Hi, We are interested in a demo regarding ad insertion & we would like to know how to create a subscription streaming service like netflix. Few questions: How many viewers do we need to meet the eligibility requirements? What’s the payout split What’s the payment frequency to KNG?

  31. Eduardo Ball says:

    Hello I’d like a demo and I’d also like to understand how much does it cost to start a streaming service to be created for me. Also how can your apps safeguard artist work from streaming farms ?

  32. Kerry Mcdaniel says:

    Hey! We are a start-up and want to launch a streaming service like Netflix. We want a subscription-based system with the special feature, that the users can decide themselves which movie they want to give part of their subscription money to.

  33. Hugh Park says:

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  34. Isabel Price says:

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  35. Daryl Hampton says:

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  36. Dewey Williams says:

    Hi my goal is to create a subscription streaming service so I add a wide range of media and some selected shows that are not available on the platform, how to create a streaming service such as netflix that I can be in control of what content is shown on the platform content like Netflix, Hbo, Hbomax, Amazon etc I plan to add to the platform I like the payment system Netflix has like coarse i not sure I have rights to ask a fee for my platform as im just distributing a bunch of other platforms content. I also like the idea of an app for tv and phone.I am unsure if i will eventually produce original content. But my idea is to create an all in one place where customers can have access to a number of shows from multiple production platforms. The reason why I want to do this is I don’t like the idea of being reliant on hard drive and I love the idea of online global service. I do not have permissions/right for content and would like to know where to request for that. I have offline copies of content.

  37. Wanda Little says:

    Hello, I work with a company called Elevation Corporate Health and we are working on improving our online presence for our clients. One element of this is to improve our workout to make a streaming service . I’d love to see what VPlayed has to offer and if it would be a good fit. Thank you,

  38. Toni Jacobs says:

    Dear VPlayed, I hope you’re well. We are a film and television production company and we thought that it would be highly beneficial and an overall great idea if we had to start your own streaming service/on demand platform for our own content as well as content from various other sources. I was wondering if you could please tell me more information about what our various options are, how it all works, the price/cost structure to your software/platform and what the next steps are? Would the “White Label” platform be easier/cost-effective? Would we start our platform with content already attached? Any help would be gratefully appreciated. Thank you so much. Best Regards.

  39. Jesse Mcbride says:

    Hi, I want to build my own streaming service like Netflix. I have a digital library though that I would like to grant access to members so that they can watch content. I will also be adding each week new content in the form of interviews for people to view. How much does your service cost and how can I grant access to only registered members from my database? Finally, in the event that I want to have a live stream of an event, can we stream from the channel directly? Right now I have a subscription on and simply add the iframe into Inplayer and it streams directly. Please let me know what you think is the best for us? Thanks

  40. Archie Hunt says:

    Hello, we are searching for a platform to build our streaming service. Short videos (15-30min). Please let us know whether you need more details at this stage. Thanks

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