What is HVOD (Hybrid Video on Demand)? Complete Guide 2024
Published On July 4th, 2024 Media & Monetization
When it comes to online entertainment, Video on Demand (VOD) content now stands as a golden opportunity for content creators and publishers to connect with huge audiences.
As the demand for diverse content continues to grow among consumers, brands and businesses have realized that relying solely on an online video monetization model may fall short in capturing the attention and spending power of viewers.
In simpler terms, HVOD stands out as an important component in the evolution of online video streaming services, which aim to satisfy the diverse preferences of viewers, while considering economic considerations of a wider audience.
With this cleared up, let’s take a look at the basic concept of this new streaming model (HVOD) in the immediate next section of the blog.
Table of Contents
What is Hybrid Video on Demand (HVOD)?
HVOD stands out as a unique medium that blends multiple monetization options to offer viewers a versatile and convenient streaming video experience.
HVOD combines two or more revenue models, let’s say – Subscription Video on Demand (SVOD), Advertising Video on Demand (AVOD), Transactional Video on Demand (TVOD), Premium Video on Demand (PVOD).
In other words, HVOD aims to bridge the gap between traditional subscriptions and the growing popularity of free ad-supported services. Of course, this is especially important in the case of a recession situation where users may reconsider their spending.
By effectively using this hybrid model (HVOD), many online video streaming services or websites can reach a wider audience in different geographies. Moreover ensuring that entertainment remains available to a diverse audience.
HVOD really marks a significant step forward in the evolution of streaming services, demonstrating the flexibility and responsiveness of online entertainment
Benefits of Using HVOD (Hybrid Video on Demand):
By now, you are more familiar with Hybrid Video on Demand (HVOD) but not with its advantages. In this section of the blog, we will explore the benefits that HVOD brings to online video streaming and OTT platforms.
In effect, the HVOD platform not only ensures a secure revenue stream but also provides users with access to, content, viewer experience and personalized ad delivery.
(i) Multiple Sources Of Income:
HVOD’s greatest strength is its ability to integrate multiple revenue streams, and create a robust and diverse financial budget for any video streaming platform.
Unlike the single revenue model (i.e., SVOD), the HVOD model combines subscription-based and ad-supported models, generating consistent revenue while serving a large audience base.
Apart from that, by incorporating diverse revenue streams, HVOD enables OTT platforms to adapt to market trends and consumer preferences. These changes ensure that the platform remains agile and can also respond quickly to changes in the industry as well.
(ii) Easy Acquisition of New Users:
HVOD excels at attracting new users in a much more effective manner. Pricing and availability not only appeal to those who are hesitant to commit to subscriptions, but also appeal to individuals who are open to ad-supported content.
This inclusive approach builds a larger viewership, promotes platform growth and solidifies one’s presence in the market.
Apart from that, the ease of access to the platform due to the HVOD model ensures a smooth onboarding experience for new users, removing potential barriers that may deter potential subscribers.
Nevertheless, HVOD makes a standout for many online video monetization platforms that are trying to efficiently and effectively expand their user base.
(iii) Flexible Content Consumption:
If a platform successfully implements the HVOD model, users will have the option of selecting SVOD, AVOD, TVOD, or any combination thereof, resulting in a truly customized experience.
Want uninterrupted, premium content with subscriptions? Or maybe you appreciate the option of enjoying free content with occasional advertising?
Maybe a combination of both suits your viewing style better? Are you an over-observer who doesn’t want to be interrupted? Or enjoy occasional breaks with attractive ads while getting quality reviews? The choice is yours!
(v) Personalized Advertising:
Notably, HVOD takes advertising to the next level with personalized ad delivery. By understanding the preferences and behaviors of the viewer, a VOD platform can deliver targeted and relevant ads to the end user.
This not only improves the effectiveness of the ads but also helps generate more engagement.
Unlike other conventional monetization models, HVOD’s commitment to improving the experience of watching ads underscores its forward looking approach.
This makes it desirable for viewers and creators aiming to maximize the impact of their content.
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How Can A Streaming Business Make Money With HVOD?
Without a doubt, the hybrid video on demand (HVOD) model is emerging as a viable option for streaming businesses looking for efficient monetization options.
In simple terms – for business owners, creators and content owners, HVOD offers a unique opportunity to diversify revenue streams and maximize value from their content
1. Upselling And Cross-Selling Opportunities
HVOD provides an ideal environment for content owners to implement upselling and cross-selling strategies.
By offering subscription-based content, alongside ad-supported features within the platform, creators can entice users to customize the plan to provide a smooth viewing experience.
In fact, this approach increases the perceived value across the content and opens up avenues for additional revenue through premium subscription upselling or some form or other cross-selling services.
2. Increasing Revenue Sources:
One of the strengths of HVOD is its ability to stitch or integrate multiple revenue streams. Content creators or content owners can further diversify their revenue through a combination of subscription-based, ad-supported, pay-per-view, and many other models.
This differentiated approach ensures consistent revenue, thereby reducing reliance on a single currency and providing financial stability in the online video streaming market.
3. Strategic Content Packaging:
Content packaging will be one of the most important revenue drivers in HVOD. Content owners can strategically package their offerings, creating bundles that appeal to different audience groups.
For example, offering exclusive content as part of premium subscriptions, as well as ad-supported channels for broader audiences, allows creators to cater to audience preferences and generate greater revenue through customized content packages.
Summing Up
Ultimately, we can only say that Hybrid Video on Demand (HVOD) remains a versatile monetization platform, offering many opportunities for both content creators and businesses.
With the ability to integrate various revenue models, HVOD empowers content owners to maximize revenue while delivering a strong viewing experience.
For a prospective client to get the most out of the HVOD model, having an OTT solution within the HVOD model would be very helpful.
With HVOD, the possibilities for revenue generation and audience engagement are boundless.
Vignesh is an online video platform expert at VPlayed. I specialize in leveraging cutting-edge technology to optimize online video experiences. Outside of my professional endeavors, I enjoy delving into the latest advancements in movie streaming platforms and sharing my insights through blogging and discussions.
