Cloud tv platform

What is Cloud TV? Full Guide: Definition & Benefits

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Cloud TV has been in the market for a few years now but it became a household name in 2020. Globally, it generated a revenue of $1.2 billion in 2020. It is expected to generate a revenue of $4.2 billion by 2026.

With work, education, and entertainment going online post-Covid-19 outbreak, businesses are shifting base from traditional TV to Cloud TV to provide on-demand viewing, better user experience, and interactive viewing.

In this article, we are going to discuss everything you need to know as a business to offer Cloud TV to your audience.

Difference between Cloud TV and OTT TV

Cloud TV – Cloud TV is designed to enable broadcasters, content owners, telecom providers to promptly integrate world-class TV streaming services across multiple screens and their set-top. It delivers a flexible streaming option for their audience to watch their favorite content at any time and anywhere. So, users will be able to stream live and pre-recorded video content on their devices at their convenience.

OTT TV Over-the-top content providers provide content to their customers on OTT TV through the internet. OTT devices include Smart TV, PlayStation, Chromecast, Amazon Firesticks, Apple TV, and Xbox. Mobile, desktop, and laptop cannot be used to stream OTT TV content.

Cloud TV is better than OTT TV as it enables traditional TV providers to deliver their services on a cloud-based infrastructure. Cloud TV can target narrowed-down audience segments and provide them with customized offers. This increases user satisfaction and builds a multi-fold user base in a short period of time thereby increasing the profits of the business.

Working of Cloud TV explained

Cloud tv streaming platform

The hardware equipment that is installed at the customer’s premise acts as a data center to provide TV content across multiple Cloud TV devices of the user. This eliminates the need for system operators and multiple video streaming solution providers.

Technically, video and graphics are processed into a single MPEG (Moving Picture Experts Group) feed or HTML (Hypertext Markup Language). This is then delivered through STB by video streaming services.

Benefits of Cloud TV for businesses

Globally there are 4.66 billion active internet users in 2021 as compared to 3,969 million users in 2019. Thanks to the Covid-19 pandemic that shifted gears of work, education, and entertainment into the homes of people across the world. This has replaced traditional television viewers with Cloud TV users and it will continue to do so in large numbers in the days to come. Here are the benefits of Cloud TV for businesses:

  • Low investment to set up a Cloud TV service provider business

Traditional television providers require huge investments to set up the initial infrastructure. Compared to traditional television, Cloud TV requires lesser investment to set up the in-house infrastructure. The initial set-up includes hardware equipment, installation, and maintenance.

  • Scalability & flexibility

Any business that is in the streaming industry should be scalable and flexible to cater to varied audience segments. This will ensure that the company grows fast and is neck-to-neck with top competitors in the market. Cloud TV is scalable and flexible when it comes to increasing in watch hours, an increase in viewership and the volume of video content consumed.

  • Hassle-free operations

 Cloud TV does not require a large team of in-house employees to maintain, migrate or upgrade the workflow. Once Cloud TV is set up, minimal staffing is sufficient for the operational activities. Content delivery network (CDN) is used to deliver content that is faster than traditional television. Also, all the video content is secure as multi-DRM technologies are used to transmit the data through the internet.

  • Access to detailed analytics

Key insights into the target audience behavior are required to be able to serve them. Being a Cloud TV provider gives you access to detailed analytics of your targeted demographic to study the rate of engagement, watch time, preferences, etc. This will help you plan the delivery of your content to the demographic and user persona you want to cater to thereby increasing the revenue.

  • Provide content in-demand

Unlike traditional television, Cloud TV providers offer movies, television shows, and videos that are preferred by the audience. Since only relevant content is promoted to the audience, the viewership grows exponentially in a short period of time. Cloud TV adapts a data-driven approach providing the Cloud television service providers an edge over other entertainment channels.

  • Data protection

With increased internet activity, it is essential that businesses have data protection in place. In 2020, ransomware activity increased by 435% and malware activity increased by 358% when compared to 2019. All the video content that is streamed to Cloud TV through the internet should be secured by the business provider.

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Why Cloud-based platforms are more beneficial for businesses than an OTT?

Cloud tv platform

A cloud tv is a step ahead of the OTT. The OTT platforms had to format the video files for delivering to the users’ devices through the internet. The working staff is required to perform the following functions:

  1.         Formatting the video
  2.         Data protection
  3.         Recording of live streaming
  4.         Adaptive video playback
  5.         Data storage
  6.         Data transmission
  • Minimal manpower

Delivering video content is a lengthy process in the OTT platform and when the OTT provider increases the geography of the target audience, the operational staff should also be increased. This will help in accommodating the operational activities as the user base increases. This entails a huge investment in manpower in the period that the business expects the audience to grow.

This is not the case with Cloud-based television streaming as it is highly scalable and adaptable. Existing work staff is sufficient to handle the increasing number of viewers across geographies.

  • No additional investment in hardware

In addition to the manpower, OTT platform providers will have to invest in hardware to grow their business. Servers are required to deliver content and they have to be updated periodically. Additional staff will also be required to maintain the newly purchased servers.

Additional human resources are not required in cloud-based streaming as the cloud model is highly scalable and flexible. All the investment in hardware and staff is only during the initial set-up. The same set of hardware and personnel can maintain, function, and upgrade the systems for any number of viewers.

  • Cloud server

Cloud TV content is stored on the Cloud. This not only reduces the investment cost in hardware and employees but also aids in transcoding video files. Rendered files that are hosted on Cloud are ready to be delivered to the client’s device at any time.

  • Infrastructure is located geographically

Since all the content is hosted and stored on Cloud, the Cloud servers can be located anywhere around the world. It is best to host on servers that are in the regions of the target audience so that content can be delivered to your users from their closest data center. This also reduces the latency of video streams.


Now that you know how the Cloud TV set-up functions, its benefits, and why it is going to be the next big thing, it is time you take action. There are several Cloud-based OTT platform providers in the market.

In order to choose the right one for your business, define the objective of your cloud TV business, narrow down your target audience and define the content that your target audience consumes.

Based on this data, choose the cloud OTT platform service that has the features your business requires to cater to your audience and see it succeed in record time.

If You Already Have An Idea About Starting a Cloud TV Platform, Schedule A Free Demo And We’ll Help You Implement It!

Video Monetization & OTT Expert at CONTUS VPlayed. Interested in digging deep into video/audio streaming media tools, and Love to blog, discuss and share views on the legal OTT app development' & latest technologies tips, and tricks. He's also passionate about photography loves to capture the pure essence of life.


  1. Jose Reply

    Good to know about the informative one on the current trends, It will be the right time to get information on what a cloud tv platform is and it’s meaning.

  2. Eliza Reply

    I want to know about cloud television business definition and why it is important for video-based content owners to generate revenues.

  3. Ishana Reply

    We are in the process of developing a cloud television project with live support. Would you please guide me through the OTT and its service definition for our employees? It will make them understand our cloud tv project. Thanks

  4. Kashvi Reply

    I would like to develop an app for Android and iOS, For that, I need some details about cloud tv meaning in a real-time scenario, Kindly share with me the complete factors on this.

  5. Larisa Reply

    Hey, Can you please explain more about what is cloud tv and how it is different from traditional cable and OTT services with its complete definition?

  6. Navya Reply

    Good one, Need an expert’s suggestion to know about what is smart cloud tv and its meaning? how it will be more helpful for video-based content creators to launch successful platforms.

  7. Shanaya Reply

    Why OTT is becoming more trendy nowadays, User count may drastically improve day by day. That is why am more curious to know about what is tv cloud in terms of business perspectives.

  8. Gareth Bale Reply

    Hello, We are a video creation company in Texas,
    Created more than 1000+ videos and uploaded them to our website, Now we are aware of what cloud television is, So planned to enter the market.
    Want some details regarding this.

  9. Johnny Wade Reply

    It’s really useful information & an article on what is cloud television technology for video-based business owners to generate more revenue through the monetization models available in it.

  10. Jeremy Reply

    I would like to know more do you offer a cloud tv platform for movie and tv show theme which can be installed on smart tv? can i know how much does it cost and more information please i am looking for an APP APK that works on Smart tv

  11. Walter Reply

    Willing to try cloud tv with a intuitive initial plan that you may recommend for me. Pls kindly send me a demo for cloud tv streaming and also give me the best rates for my needs to begin with.

  12. Zachary Reply

    I am a online bloggers and a content creator and have not been monetize yet on any social media platforms. However my plan is to launch cloud video platform. Therefore I Want to start my a personalized ” smart cloud tv with multivenue strategies.

  13. Adam Reply

    Hello! I d like to know about your cloud video platform and how does cloud TV work, Its really helpful for us to launch our own cloud tv app with tv streaming features.

  14. Aaron Reply

    Hello, hope you are doing well ! i have saw your blog about the cloud tv platform i want to know the price please can you please share the demo with also the price of whole platform. reply me as soon possible.

  15. Nisarg Reply

    Hey, that’s a cool blog. I am in the streaming business, so I wanted to know how I could apply Cloud TV technology to my business. Could anyone assist me?

  16. Alisha Reply

    Excellent blog for learning. In the near future, I hope to read a blog about how Cloud TV builds on the advertising model and technology of OTT TV.

  17. Steve Reply

    This blog clearly understood about cloud tv technology and it’s benefits. I have an idea to create an OTT app with the help of Cloud TV streaming technology. Kindly help me with this.

  18. Yamini Reply

    Hi, During the forecast period 2021-2026, the Cloud TV Streaming Market is expected to grow at a CAGR of 9.12% from USD 1.96 billion in 2020 to USD 3.31 billion by 2026. This blog is informative one. These free self help blogs are so greatly appreciated!. Thank you!

  19. Aadhu Reply

    The innovation of cloud-based TV services is enhancing the entertainment experience for everyone. It’s easier than ever to access the popular content that you have saved “in the cloud.” I’m really impressed by this blog!

  20. Regina Reply

    Yes, cloud-based OTT platforms will be a boon to the industry. Thanks for letting us know about the importance of cloud TV and OTT platforms.

  21. James Reply

    With cloud-based TV, subscribers can access their recordings from anywhere. Moreover, this blog clearly describes cloud TV and its benefits along with cloud TV streaming. This could be very helpful for video creators, publishers and cloud tv broadcasting companies. Thank you for sharing such a detailed blog.

  22. Kamal Reply

    Awesome blog! I am really impressed by this blog! The statistics were really nice and insightful! Thanks for the blog.

  23. Evans Cloud Transformation Expert Reply

    It’s true that going cloud for OTT platforms can be a boon for OTT service providers. But, what about the upgrade charges over time? How expensive it could get for an organization?

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