difference between fire stick and apple tv

Apple TV Vs Fire TV: What Are They & How They Differ?

Explore More About OTT TV App

Smart TVs have fundamentally transformed the way we consume content.

With the rise of streaming services like Netflix and Disney+, more and more people are turning to smart TVs to watch their favorite shows and movies.

Apple TV and Amazon Fire Stick are two significant players in the smart TV app market.

This brings us to the equation — Apple TV vs. Amazon Fire Stick. 

Apple TV, introduced by tech-giant Apple, is famous worldwide. 

The number of Apple TV+ paid subscribers amounted to an estimated 25 million as of March 2022, says Statista report. Additionally, around 50 million users worldwide accessed Apple’s premium SVOD. 

On the other hand, Amazon Fire Stick was developed by e-commerce giant Amazon. It is equally popular, like Apple TV+, and directly competes with the Apple TV ecosystem. 

According to Business Standard, Amazon Fire TV has exceeded 50 million monthly active users. The report adds that over 150 million devices worldwide stream millions of hours of content daily. 

Undoubtedly both of them offer unique functionality catering to different customer segments. 

So, which one is better for you? Which one should you buy?

Let’s compare Apple TV and Amazon Fire Stick for the next 5 minutes.
By the end, you’ll know which one suits your streaming needs best.
I hope that helps! Let me know if you have any other questions.

Apple TV vs Amazon Fire Stick: What is Apple TV?

Apple TV is a digital media player and streaming device created by Apple. It’s like a small box or a compact stick that connects to your television.

Once connected, the box allows you to access various entertainment content on your TV screen. You can stream movies, TV shows, music, and games.

Like most Apple products, Apple TV app provides a user-friendly interface to quickly navigate and discover new content.
Of course, it also integrates with popular OTT streaming services like Netflix, Disney+, Hulu, etc. 

So, you can access all your favorite shows at the tap of your remote button.

The fact that Apple has sold 25 million Apple TVs since its launch in 2007 can answer your question. 

Now, let’s move on to Apple TV+.

Apple TV+ is a subscription-based streaming service offered by Apple. The platform hosts exclusive original content created by Apple and its partners.

With an Apple TV+ subscription, you can enjoy a range of high-quality TV shows, movies, documentaries, etc. 

Apple collaborates with some of the renowned creators in the film industry — directors, producers, and actors — to produce unique and engaging content that you won’t find anywhere else. 

In a nutshell, Apple TV is the device that allows you to stream content on your TV, while Apple TV+ is the streaming service it offers.

Thinking Of Creating Your Own Smart TV App For Your Brand?

Apple TV vs. Amazon Fire Stick: What is Amazon Fire Stick?

Amazon Fire Stick is a small (pen drive-shaped) device developed by Amazon that connects to your television. It’s like a portable stick plugging into your TV’s HDMI port. 

Once connected, it transforms your regular TV into a smart TV. 

The Fire Stick lets you stream movies, TV shows, music, and more directly on your television. 

It allows you to access popular streaming services like Netflix, Prime Video, Disney+, Hulu, etc. You can browse through their extensive libraries and choose what you want to watch.

The Fire Stick also offers additional features like voice control. It provides a convenient way to navigate through different streaming apps. 

So you can speak to your Fire Stick remote to search for your favorite content or control playback.

The Amazon Fire TV app is straightforward to set up and use. You only need a Wi-Fi connection and an Amazon account to get started. 

And, once connected, you’ll have a world of entertainment at your fingertips — all accessible on your TV screen.

Apple TV vs. Amazon Fire Stick: What Are the Differences?

Apple TV and Amazon Fire Stick have differences and similarities in many areas. So, we have compiled the below listicle to dissect the differences between the two streaming devices.

1. Features:

Apple TV Features

Apple TV offers advanced features like 4K HDR and Dolby Atmos support. So, it is ideal for people who love high-quality visuals and immersive audio.

On the other hand, the Amazon Fire Stick provides a more budget-friendly option with features like Full HD streaming.

Apple TV offers seamless integration with other Apple devices across the Apple ecosystem. 

It allows you to share photos effortlessly and videos from your iPhone, iPad, or Mac to your TV screen. This is undoubtedly a major plus if you’re an existing Apple user. 

In addition, Apple TV provides access to the Apple Arcade. It is a subscription service that offers a vast collection of some of the most popular games.

Apple TV supports AirPlay, enabling you to stream content directly from your iOS or Mac device to your TV.

Amazon Fire Stick Features

Amazon Fire Stick offers a compact and portable design. So you can easily carry it around and use it on different TVs, whether at home or while traveling.

The device also includes Alexa Voice Remote. It lets you use voice commands to search for content, control playback, and access various functions.

Amazon Fire Stick supports additional features like X-Ray. It provides IMDb information about the movies and TV shows you’re watching. 

Both devices offer parental controls, allowing you to set restrictions and manage the content accessible to children.

2. User Interface:

Regarding the interface, Apple TV excels in organizing apps on the home screen. The apps are neatly arranged in spaced tiles, allowing for easy navigation.

Apple TV offers extensive customization options. It lets you personalize the menu and group favorite apps into folders for quick access.

Moreover, Apple TV doesn’t overwhelm you with ads and promotions. For the most part, the user interface on Apple is neat and clean.

On the other hand, the FireStick interface, although decent, can be overwhelming for beginners. The upper section of the home screen is filled with Amazon-sponsored content. And,the closely arranged tiles may create a cluttered look.

Nonetheless, the FireStick interface is responsive, offers voice search, and has a search bar for easy navigation.

In a nutshell, Apple wins the user-interface round. 


Apple TV operates on the tvOS platform. It provides a polished and streamlined experience with regular software updates. It offers a user-friendly interface, seamless integration with other Apple devices, and a wide range of apps and services. 

While Amazon Fire TV also has a decent software experience. It uses the Fire OS platform, a customized version of Google’s Android.
However, Apple TV’s software ecosystem and consistent updates give it an edge regarding overall performance and user satisfaction.

Apps & Ecosystem:

Apple TV has a rich selection of apps and a vast ecosystem that integrates with other Apple services like Apple Music and iCloud.

Amazon Fire Stick has many apps available through the Amazon Appstore.

However, Apple’s ecosystem is comprehensive and superior to Amazon’s. 

Storage and Pricing:

The Amazon Fire Stick comes in at $39.99 to $69.99, depending on its generation, while Apple TV is priced between $149 and $179.

For Apple TV, this price can still increase depending on your preferred storage space. The 32GB storage costs $179. If you opt for the 64GB storage, it costs $199.

The Apple TV offers a larger option for storage space with its 32GB or 64GB onboard storage options.

On the other hand, the Amazon Fire TV Stick only offers 8GB of storage space.

So, the equation is clear and straightforward.
If you want a premium streaming experience and more storage, choose Apple TV.
And, if you’re constrained by budget, get an Amazon Fire Stick. 

Voice Control:

Both devices offer voice control features. Apple TV comes with Siri, Apple’s virtual assistant. It allows you to search for content, control playback, and interact with other Apple devices.

While the Amazon Fire Stick features Alexa, which provides similar voice control capabilities.

Set Up:

Setting up the Apple TV and Amazon Fire Stick is simple.
Setting up Apple TV involves connecting it to your TV and configuring it with an Apple ID.

Amazon Fire Stick requires you to plug it into your TV’s HDMI port. You must then connect to your Wi-Fi network and log in with your Amazon account.

Develop Your Apple TV / Android TV App With Dedicated Development Team

Developing an Apple TV or Amazon Fire TV app can be intricate due to platform-specific requirements and real-time content delivery demands.

 However, VPlayed’s hiring model simplifies this challenge manifold. We let you assemble a dedicated development team tailored to your project’s needs. 

Our extensive team of 300+ seasoned OTT app developers comprehends the nuances of Apple TV and Fire TV app development. They know each step of the process, inside and out.
We streamline the process, reducing time to market and ensuring your app swiftly reaches viewers efficiently.
Here’s how you benefit from hiring dedicated Apple TV/Fire TV app developers. 

  1. Ready-to-Work Team: Our developers are seasoned professionals. They require no extensive onboarding, ensuring immediate project progression and efficiency.
  2. Add or Remove Any Features: With dedicated developers, you gain the freedom to adapt your apps as user preferences evolve. With experience spanning over a decade, we understand the dynamics of the streaming business. Our developers help you effortlessly incorporate or remove features on your Android TV or Fire TV app. 
  3. 100% On-Time Delivery: We are committed to punctuality. So, we ensure your app launches as scheduled, which is crucial for capturing and retaining viewer engagement.
  4. Scrum and Agile Practices: Our development process is grounded in Scrum and Agile methodologies. It promotes a well-structured, adaptable, and responsive approach to project management.
  1. Intuitive UI/UX Designs: We have a team of amazing designers. Our designs prioritize user-friendliness through simplicity, consistency, and mobile responsiveness, ensuring an engaging and accessible user experience.
  2. Multi-Device Support: Your Android or Fire TV app will seamlessly operate across various devices and platforms to expand your audience reach and user accessibility.
  3. Multiple Cloud Deployment: We offer deployment on renowned cloud servers like AWS, Microsoft Azure, and Google Cloud Platform to improve your apps’ scalability, reliability, and global accessibility.

So, teaming up with VPlayed and our dedicated developers means you can build easy-to-use, fully personalized, highly scalable Apple TV and Fire TV apps that align perfectly with your brand image, budget, and timeline. 


So, what’s the verdict? Which one to choose, Apple TV or Amazon Fire Stick?

Well, it depends on your needs, preferences, and budget.

Apple TV stands out in areas like seamless integration within the Apple ecosystem. It offers advanced features like 4K HDR support and Dolby Atmos. Besides, it also provides a polished user interface and regular software updates.

On the other hand, Amazon Fire Stick is clearly a more budget-friendly option. It offers a straightforward interface, Alexa voice control, and a vast array of apps. Also, it’s a great choice if you’re on a tight budget.

Ultimately, both devices offer value for the money you pay. So, weigh your priorities to determine which one suits you best.

If you already have an idea for Smart TV app development, schedule a free demo and we’ll help you put it into action!

Video Monetization & OTT Expert at CONTUS VPlayed. Interested in digging deep into video/audio streaming media tools, and Love to blog, discuss and share views on the legal OTT app development' & latest technologies tips, and tricks. He's also passionate about photography loves to capture the pure essence of life.

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