Whitelabel Video Streaming Platform: Top Benefits & Features To Look in 2022

The pandemic has enormously impacted the demand for the VOD market. Across the globe, consumers invest more time on video streaming consumption over multiple devices and have exponentially aided the market players in expanding their subscriptions via digital advertising. Video On Demand white label streaming service through smart TVs and smartphones drives the market revenue progressively. Leading businesses and content broadcasters are venturing into the segment by showing progressive interest in owning a best video streaming platforms.

“The size of the video on demand market was at 55 billion USD in 2019 and is steadily growing at 15% CAGR from the year 2020 to 2027. In 2021, the user penetration will be 23.9% and will hit 28.5% by the year 2025”

What is VOD? White label VOD platform like Prime, Netflix, HBO, and many more are infusing artificial intelligence into their platforms to keep track of the viewer’s history and make the most out of it to boost the revenue prospects. You get to mix the 3rd party branding and advertisements with online video hosting platform channels and upscale your brand’s success.

“Video On Demand revenue is expected to reach 85,759 USD by 2021 and the revenue reflects an annual growth rate of 10.43% projecting a market volume of 127,512 USD by 2025”

Video on demand market revenue

Source: Statista

In this blog, let us walk through the prime aspects of owning a white label streaming service and how to choose the right features in owning one.

Read Also: What is Video Streaming?

Get to Know All About White Label Streaming Service

To put it simply, white label video streaming uses a custom video player that primarily reflects your branding strategy helping you to independently grow rather than any other 3rd party branding. In the streaming world, the white-label video hosting platform enables the broadcasting of content without any display of links or logos leading back to the page of the provider.

With more advanced integrations, there are user-friendly VOD platforms and white-label streaming services that require no technical backgrounds. More content broadcasters are aided by the white-label players for the promotion of online video content.

Various Categories in White Label Video Streaming Platform

The discussion on video streaming is never complete without acknowledging the prime varieties of online video content, VOD, and Live streaming. Listed below are the range of streaming varieties infused into the white-label platforms for the desired outcomes.

White Label Streaming Platforms
Instead of third-party branding, a white label streaming service utilizes a custom video player that reflects your branding.

White Label OTT Platform

It capitalizes on the best OTT platform delivery approach to stream video content with the nuances of a white label video player.  The video on demand hosting content, live streams, or a mix of both can happen smoothly with this platform.

Over the top or OTT is a simple media distribution way that enables both On-demand and Live streaming of videos. It differs drastically from the traditional video distributions as it stays above in streaming with the advanced technological features via the internet.

White Label Live Streaming Platforms

It is an online video channel well equipped with selective attributes for live streaming the video content in real-time. Live streaming is used in hosting a variety of areas such as remote audiences, connecting with viewers, virtual events, etc.

The prime aspect of live streaming is that it gives a more real experience than any VOD app and helps in grabbing the attention of viewers. Businesses and organizations give access to the advantages of having a best online video platforms for increased security, HQ streaming, and more.

White Label VOD Platform

A white label VOD platform capitalizes on the best OTT platform delivery approach to stream video content with the tools that typically broadcasters need to host & deliver on-demand video content via a personalized white label video player.  The video on demand hosting content, live streams, or a mix of both can happen smoothly with this platform.

On-demand video streaming ensures the availability of live stream videos for repeated views and it boosts the viewership as well as increases the revenue prospects with monetization.

Advantages of White Label Streaming Service

There are vibrant benefits associated with white-label streaming and they enhance the output of content broadcasting with more flexibility, organization, and video monetization. By using a white label VOD provider, you get to infuse industry-standard attributes to outsmart the competition in the market.

White Label Streaming Service
VPlayed white label video platform player contains ad-free streaming as well as complete branding control.

1. Assured High Quality

As more VOD channels give free hosting services to allow showcasing of your content but you end up being at their mercy. The quality of streaming will be reduced and in some cases, they might take down your content for any violations or legal regulations. When you own a white-label VOD platform, you get to have complete control over the quality of your streaming.

2. Use of Expert Video Players

For a smoother video streaming experience, content providers make use of the advanced industry technologies in the white-label video streaming business. Starting from the use of HLS players, UI, to UX, expert video player technologies are used to ensure smooth integrations and streamlined management of content to deliver the complete viewing experience to the viewers.

3. Retention of Brand

You get to fully customize the features to suit your brand and its purposes. The viewing experience, colors, brand logos, controls, and many more can aid in the retention of the brand name. This builds brand loyalty and ensures one-step video access for the viewers.

Want to Build Your Own Powerful White Label VOD Platform!

4. Smart Ad-Free Viewing

Viewers will have to witness the Ads for a free experience when the VOD streaming happens in a 3rd party video player. VOD premium payments can ensure an Ad-free experience by getting rid of commercials but it is a part of the streaming routine. In some cases, the advertisements of your competitors can fuel your loss of clients if they stream as ads on your channel.

5. Gain Full Control and Access

Owning a white-label OTT service will let you personalize and customize the video-on-demand platform to suit your requirements. Control the access of your video content, viewing experience, monetization, and much more to build your business growth and grab the attention of viewers. This improves the quality and experience of streaming delivery.

6. Multiple Video Monetization Models

Check for the monetization models offered by the white-label VOD platforms as it increases your business prospects. It is one way of making profitable revenue without paying any percentage cuts or commissions on any income earned. Pick the right monetization models and place the Ads as per your choice while building a VOD platform.

Choosing a White Label Video Streaming Platform From CONTUS VPlayed

Before you start to build your own VOD streaming channel, you have to get associated with the right solution provider with top-notch streaming attributes for progressive business growth.

white labeled video platform
Instead of third-party branding, a white label streaming service employs a custom video player that reflects your branding.

So what makes CONTUS VPlayed an expert OTT solution provider? Explore further to know why.

Advanced Adaptive Bitrate Streaming

With the adaptive bitrate streaming attribute of VPlayed, you get to analyze the bandwidth and device capability of your viewers for delivering a superior viewing experience. You can ensure automatic adjustment of video quality and improvise on the output.

Compatible Multi-Device Delivery

With the assistance VPlayed’s transcoding, you can make conversion of video from one format to another without compromising on the quality and ensuring a compatible VOD streaming across all devices.

Upscale Chances

VPlayed gives you a white-label VOD solution with a sturdy content delivery network for upscaling your business as per your needs.

First class security and Increased Revenue Generation

You can protect your OTT content with VPlayed’s DRM tools to thwart any digital piracy and upscale our revenue prospects with the multiple monetization models by smoothly integrating into your video streaming service.

Customized White-label Solutions

VPlayed offers white-label solutions for having your VOD streaming platform customized to suit your business requirements and aid in developing a flexible structure.

To Sum up,

Starting from corporates, education institutions, content creators, to broadcasters, investing in a white-label online video platform allows ownership of video content, improves business, increases ROIs and your customers exponentially. Get yourself associated with a fully customizable white-label solution provider like VPlayed to carve a niche for yourself in the streaming industry with their expert futuristic tools.

If You Already Have An Idea About Launching A White label VOD Platform, Schedule A Free Demo And We’ll Get You On The Road To VOD Streaming Success!

Movie streaming blogger and VOD Expert in CONTUS VPlayed. Interested in digging deep into VOD streaming platform media business tools and Love to discuss and share views on the latest technologies tips, and tricks.


  1. Jerald Reply

    I’ve planned to start an white label streaming service, Can you please guide to create an white label OTT platform successfully

  2. Marwin Reply

    Such a useful article! This content has shown exactly how to create a white label videos platform. Very informative I must say. Thank you!

  3. Steven Reply

    It’ll be the perfect time for the content owners to start an white-label video on demand platform to stream and monetize it with the right model. Invest & earn more on this

  4. Brian Connor Reply

    Hey I want to know how much does it cost to create a white label video streaming platform with topnotch functionalities like branded platforms

  5. Micheal Jones Reply

    Hey, Can you help us to build a cost-efficient white label ott platform for our video streaming services?

  6. Watson Reply

    We want to build a successful white label VOD OTT platform in our region? Need expert’s suggestion to start a white-label video platform for our niche-based service?

  7. David Alan Reply

    Its quite interesting to know about creating a white label OTT VOD platform, Need more articles for the various platforms.

  8. Martin Reply

    Need some details regarding the cost factors for launching a successful white label video streaming platform with DRM encryption

  9. Vincent Reply

    Hey, Good one team, I learn more about white label vod platform in the ott streaming market with its professional comparison over it, Hope it will be useful to update your list.

  10. Beenu Reply

    Hi, my name is Beenu, I really want you guys to help me to make my own white label vod platform for my streaming classes. I want to know the cost implications of starting a vod service with TV Website, Mobile App, and Multiple Channels. Thanks, Advance

  11. Berbasova Reply

    Great article, You’ve covered the entire details about white label OTT vod platform. It will be useful for video business owners to prefer the right solution provider as per their customized modules & technologies.

  12. Andi Laila Reply

    I would like to know if you could build us a white label vod platform for streaming in smart TV and mobile. There’s no need to write the code from scratch, we already have something to work with. However, we have specifications that need to meet our design flow and we’d like to know about the OTT platform total cost, resources, information, and every other thing needed to develop the VOD streaming platform,

  13. Varnika Reply

    We are planning to launch the white label VOD platform for our streaming services, For that we need some information about the white label solution listed over here with its prices. Currently, we have channels on Facebook & youtube. We want to broadcast it on website and app. So help us to convert our streaming model by white label VOD platform for us.

  14. Kranth Veer Reply

    Is it possible to manage a streaming service through the white label video on demand platform? How have you done it.

  15. Amit Jain Reply

    Dear team,
    I would like to know whether your company helps startups with a profit-sharing model, in a video on demand(vod) streaming & white label, to begin with? Any set percentage as building fee and similarly as AMC fee, IPR remains with me. Let me Know.

  16. Ravikumar Kandasamy Reply

    Very nice article about white label video on demand platform & VOD hosting. I want to start & build a web channel with a video on demand that supports smart tv too. Need to know more about OTT detailed features and monetization options.

  17. Saeed Threes Reply

    We are looking for a white label OTT platform & streaming services and I was hoping to get a quote for our needs.

  18. Victor Reply

    Hi Team,
    Reading “What is white label VOD platform & streaming services, app & definition” and other written content on the VPlayed blog encouraged me to contact you. Like to know more about pricing.

  19. Jagadeesh Reply

    Hello, We Need white label streaming services to create in Romania to stream physical therapy video exercises, and we want to find a better VOD solution for our video resources. Can you please give us a monthly/yearly quotation?

  20. Ausra Reply

    We are a company looking for a white label VOD streaming platform for the video to be integrated into our web shop which would let our customers (mainly from US) upload videos to our website.

  21. Brenneman Reply

    We are a non-profit organization looking a white label video on demand, I got some information from you bog “what is white lable ott platform”, we are looking to switch to VPlayed, but would like to learn more about your platform as well & VOD pricing?

  22. James Neil Reply

    Very detailed analysis on the white label VOD service. Awesome article with white label benefits, features, steps & cost! Thanks for sharing with us.

  23. Rithika Singh Reply

    Hi, my question is, the mode of white label video streaming service can only be for premium movies or it will work for general YouTubers who are at home & can upload videos anytime? Thanks

  24. Ibrahim Reply

    Cool. Thanks for taking the time to put white label video streaming platform, and its development cost, features altogether. It’s much appreciated.

  25. Monisha Reply

    It’s a really great breakdown of all the differences & detailed information about white label video player & the benefits of VOD platform. Thanks

  26. Carlos Reply

    Really great breakdown of white label VOD platform, & white label application benefits & features required. Thanks for sharing.

  27. Hunter Reply

    Thanks for taking the time to share about the best white label streaming service & benefits, features altogether. It’s much appreciated to see.

  28. Julian Reply

    Very detailed analysis of best white label ott platform & benefits of white label. Awesome article! Thanks for sharing with us.

  29. Lewis Reply

    I was looking for a white-label ott app, and I am glad to come here! Thanks for sharing such information with us

  30. Grace Reply

    Hi, I want a pricing plan and am required to launch a white label video on demand (VOD) being offered by VPlayed. Wanted to know more details about the streaming platform.

  31. Ella Reply

    Interesting Articles! Thanks for the sharing. I am also looking to know more about white label video on demand (vod) platforms with hosting. I will pin your post for my further reference.

  32. Amelia Reply

    This is one of the best articles about the white label live streaming platform I’m looking for. Thanks for sharing this with me and keep up the good work and very detailed information about white label & monetization platform.

  33. Roshankumar Reply

    Great, thanks for sharing this blog about white label streaming services. Really looking forward to reading more. Really Cool.

  34. Rainer Reply

    Interesting Articles! Thanks for sharing about white label video streaming platform. I am also looking to know more about white label VOD with hosting platforms.

  35. Dadasaheb Reply

    I am looking for a white label online video platform with a revenue model for my youtube channel. Looking forward to getting your estimate. Regards Dadasaheb

  36. Qalandar Reply

    We are a movie production company based out of Kuala Lumpur and we are looking for a white label live streaming platform for movie ott platform. We would like to know more about the pricing and other commercial details.


  37. Eadhelm Reply

    Looking to integrate a video software white label into our eLearning online classes. Can you please provide details of how white label VOD platform works with the web? Also, provide details about pricing.

  38. Gagandeep Reply

    Hello, I would like to know some information about your white label ott platform. Is it possible to know the pricing model for video on demand solutions, hosting server, and the order of price for about 5 million subscribers? Best regards, Gagandeep

  39. Derek Reply

    How to customize the white label vod platform with top features?
    Can video on demand software offer fully customized solutions to my VOD business model, If yes kindly share the details for my application development with customization features.

  40. Jain Reply

    Hey, how much would I be looking to spend if I am trying to create a white label video on demand (VOD) platform?
    Kindly let me know the pricing for the VOD solution that you have.

  41. Panigrahi Reply

    Hi, I am a fitness trainer and looking at creating a live class white label video streaming for my clients and people who are interested in watching. I also like to have other instructors use this VOD platform to upload their own channel and upload their own videos and be able to charge their clients a fee to stream. Kindly provides details about it.

  42. Clara Reply

    I am looking for a white label live video streaming platform for my entertainment channel. I need to know more about & to understand licensing & pricing model of your VOD platforms. Looking forward to getting your detailed estimate.

  43. Shashwat Reply

    I have business ideas about creating a white label video streaming platform for movie streaming like Netflix, Hulu, Amazon Prime.
    I would like to know how much costs to do the same Netflix video solution service with a monetization model? Looking forward to your response.

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