Which is the Best OTT Streaming Devices for Launching an OTT Channel

Hey people… First of all, a big hi to dear content owners, media publishers & streaming businesses out there… Thanks for heading back again in these new age times… It’s the best hour now that you have come to delve into trendy concepts of OTT devices… Or rather I should be saying you are just in time! 

You must be wondering, why do I say that?

Because independent creators of over-the-top services like Netflix, Disney+, & other streaming giants are keeping with the pace in the next 5 years to grow more than 50% using subscription packages in the united states.

Now this unwavering opportunity right from creators of content, video influencers & even small entrepreneurial businesses can have an insightful breakthrough by developing apps that get seamlessly compatible across several OTT streaming devices

Moreover, customers now prefer to use lower-priced devices which allows them to access streaming content of their choice due to the rapid’s diversity and proliferation of OTT

In this article, we will walk you through some of the most popular OTT devices and best online video platforms, as well as how they’ve evolved over time and which ones could be best for your needs.

Know the Difference between OTT Device vs OTT Platform

OTT Device vs OTT Platform

Any device that can stream video material over the internet is considered an OTT device. Especially when an app builder works on compatibility device patterns, The smart TV, Android or Apple TV, Amazon Fire TV Stick, or Gaming console are all the best possibilities with which he tries to approach a massive audience base worldwide. An OTT platform, on the other hand, is a service or interface between a consumer and an over-the-top device that revolves around OTT content.

What Type of Device Does Your Audience Prefer to Stream?

Type of OTT streaming devices

Television & Mobiles get to grab prime view hours

Smartphones allow media users to watch television shows from a variety of locations and at different times. Likewise, TV providers have begun to offer their own OTT subscription packages. 

According to the state of streaming study from conviva, Roku was the most popular OTT TV device in North America in Q1 2021, with a 37% share of TV viewing time

Source: Conviva

Furthermore, mobile technology makes it easier for people to watch as many episodes of television shows as they like in a single sitting, which is popularly addressed as binge TV watching. 

“ This gets even more competitive when it deals with engagement through mobile. 

Surprisingly, it surpassed time spent as compared to live TV & advertising revenue topped it of about $290 B in 2021. ”

Source : Appannie

So, to be competitive, OTT platform providers must ensure that they are catering with loads of content variety along with fragmentation of devices.

Mobiles device for streaming has opted at the first place 

Mobile usage habits have been accelerated by 2 to 3 years, bolstering mobile’s position as the most important tool for engaging customers and improving your bottom line. 

In fact,  65% of the time, it is observed that videos are streamed on mobile as well as TV apps.  

Nowadays professional streamers in OTT app development companies have been defaulting fragmenting it in and around device versions making it a common phenomenon. 

As a result, now it’s known to deliver it to generations of operating systems at the drop of a hat! 

TV has proved to be famous for its rapid growth  

TV Apps are the fastest-growing segment year after another, despite the fact that mobile has been reaching the highest penetration. Especially when it comes to continuous shifts seen across the television landscape, brands are bringing major concerns about modern television advertising best practices.

Also, here comes the perfect leveraging factor when it comes to your knowledge of…

The regions of Asia-Pacific will have a sharp increase in OTT TV and movie revenue by 90% to $54Bn by the year 2026!

Source –  Digital TV Research

Isn’t that amazing!! 

Are you curious to know about which OTT device is suitable for your video streaming business?

Which Mobile Apps Are Used Worldwide and In Each Country?

OTT mobile streaming devices

If you’re planning to launch an OTT app for smartphones and tablets, the region you’re targeting is crucial.

As you may already know, operating systems that are used by people may vary from one country to another, here’s how market share breaks down with current statistics.  

Streaming device suitable for the U.S. Audiences: iOS

It depends on the price point of their television and the regions of the target audience. Typically, it is observed that iOS users have a higher income in comparison to Android users. This information might help you to strategize your Apple tv app monetization. In the stats, it is found that the social media app of Tik Tok has been found to be the most downloaded application in iPhone in July 2021 in the United States. 

Which is better for English-speaking markets: Android or iOS?

When we talk about English-speaking markets, Android occupies its major prevalence in countries like Argentina, Brazil, Colombia, Egypt, France, Germany, India, Italy, Malaysia, Nigeria, Poland, Russia, South Africa, and Spain. Did you know, Google has selected an open platform approach with the Android mobile OS, allowing its OTT or IPTV platform apps to be distributed across numerous app stores! However, in certain countries where it’s behind, some such as Colombia, Egypt, and Ireland, iOS has made inroads.

Better Perceived with Non-English Markets: Android

According to the current analysis made by researched surveys, English-speaking countries and Japan prefer iOS, while non-English-speaking countries prefer Android. It is indicated that with almost two-thirds of the global market, Android is found to be the most popular operating system. This is owing to the popularity of the Android operating system in low- and middle-income countries. Also in Android, the operating system normally handles and translates multi-language apps, & makes it easy to use. 

Here it is for Emerging Markets: Android

The installation pattern for apps from Europe, the Middle East, and Africa (EMEA) developers already shows that India, Brazil,  Russia, and China are the most predominant of the top four markets for their apps. Increases in inexpensive data plans have been a major driver of the app installed, active users, and revenue in emerging nations. One of the trivial learnings that come to focus is the more you get to understand markets, the better it becomes to relate with their local need for delivering people’s expectations. 

The OTT Device Market Is Highly Fragmented 

OTT Device Market

As software (particularly, apps) became the differentiator in the user experience, the iOS and Android platforms eventually captured the lion’s share of the smartphone industry.

Mobiles Almost Everywhere 

OTT mobile device

According to statistics, 11.6 % of OTT consumers use mobile as a second screen. This means that mobile users spend more time watching OTT content than the average person.

  • Android

When the device runs on Android, it is compatible with most Android apps, including popular streaming services like Netflix and Hulu. Also, the Android-based media system supports 4K streaming, so you won’t be left out.

  • iOS

Use some powerful iOS live-streaming apps while you are into OTT platform development to stream live from your phone where you can include pre-recorded footage and add logos in real-time. Also, stream locally if you have the right mobile live streaming setup.

Tap World’s Largest Audience via Smart TV Apps

smart tv device

Smart TVs are a popular way to access streaming services, particularly in the United States. Other smart TV options include LG TV, Samsung TV, Panasonic, Vizio, and others. 

Read Also: Smart TV App Development

Samsung Tizen

Samsung’s own operating system is called Tizen. In addition to OTT platform streaming, it has advanced capabilities including auto-detection of connected source devices, in-house gaming apps, syncing and sharing between numerous devices.

LG WebOS  

LG WebOS is a Linux-based operating system for smart TVs that offers a user-friendly interface. It contains an incorporated CMS  allowing you to change & play content remotely, as well as the ability to see multiple pieces of content on split screens, synchronized content playing, with ad campaign support.

Amazon Fire OS    

 Amazon Fire OS, a mobile-based operating system that currently powers multiple Amazon Fire TV models, the more contemporary Fire TV stick, and a slew of Amazon tablets, is one such example. Amazon is concentrating on gaining more users by having both an video streaming services and a device.

Roku TV OS  

The operating system that powers Roku streaming players and Roku TV is known as Roku TV OS. The streaming market in North America is dominated by Roku. Because of its increasing popularity and partnerships with media businesses, it has been able to bring consumer-friendly content to its devices.

Panasonic Firefox OS 

When the first Firefox OS-based smart TVs debuted in 2015, Panasonic was the first OTT developer to create them, and they garnered rave reviews for their user-friendly design. It also allows you to browse the web and stream material from an Android device to your Panasonic Smart TV in an efficient manner.

Android TV  

Google’s Android TV is a TV set that runs the Android OS from your smartphone and is made by partners like Sony, Hisense, Asus, etc. With a high market share, the Google Android TV app bridges the gap between an Android and a smart TV, including features like voice assistant, built-in Chromecast, etc.

Also Read: How To Create Android TV App

Apple tvOS     

Apple has traditionally led the consumer electronics market with its superior branding, rich interface, and aggressive pricing. The next Apple TV 4K is likely to include an enhanced gaming experience, as well as a Siri remote added with intuitive colors for a more enjoyable viewing experience.

 
Are you planning to launch an OTT platform across the streaming devices?

Handheld Gaming Consoles With Own Small Screens

Gaming console devices

Having a gaming console today offers up to the consumer a wealth of leisure services, including web browsing, listening to music, and streaming content, of course. More than two-thirds of console owners are believed to watch live video material every week for over ten hours!

  • Sony Playstation 

Netflix, Disney+, & Amazon Prime are among the free and paid streaming services which are available on the current Playstation 5 and in previous versions. With Sony PlayStation, you can get the best gaming experience possible with its own OTT development served for the US market & others.

  • Microsoft Xbox    

Microsoft’s latest initiative, converting the Xbox into a smart TV app that allows users to play Xbox exclusive games on any smart TV, & is guaranteed to get people’s attention. On November 15, 2001, it was released as Microsoft’s first venture into the gaming console market.

Screen-Mirroring Through Casting Devices

Casting device

Google Chromecast and Apple AirPlay are streaming programs that let you broadcast (or rather cast) media from your online OTT app platform to your Smart TV screen over your  WiFi network. While Android devices are utilized for Chromecast, iOS devices are used for AirPlay.

Bottom line 

For OTT service providers and distributors, tapping into the enormous device market to acquire new clients and expand income is a major potential. 

However, technological advancements and fragmentation in the device industry make it difficult to support distribution with secured video streaming when it comes to a large number of different target devices. 

Therefore, the evolving popularity of the over-the-top landscape with branded OTT solutions will certify premium content to stream across varied channels & devices without having any second thoughts about it.

If You Already Have An Idea About Launching An OTT Platform Across The Devices, Schedule A Free Demo And We’ll Help You Implement It!

Frequently Asked Questions (FAQ)

1. What Is An OTT Device?

OTT devices are defined as the digital streaming system which has built-in internet connectivity  by which individuals watch your videos via any app or website. Some of them include Web, Mobile, Smart TV, Tablets, iPads, Gaming Consoles, Connected devices, etc.

2. Which OTT Device Is Best For Streaming?

You can let your viewers watch your favorite shows, movies from OTT services like Netflix, HBO Max, etc by using any streaming device. Mostly, the popular over-the-top streaming devices like Google, Roku, Apple, Amazon Fire TV & connected devices are favourable for your viewers to stream on demand or live content anywhere at anytime.

3. Difference Between OTT Devices Vs Platform?

An OTT device is an instrument that aids streaming video content using an internet connection. This could include a Smart TV, Android TV, Amazon Fire TV or a gaming console. On the other hand, OTT platform is an online space where services around OTT content is developed. The interface includes interaction between a consumer stimulated by an OTT device.

4. How Do Streaming Devices Work?

OTT streaming devices are the small boxes or sticks that connect to your TV through wireless internet that turn into a fully equipped streaming hub, in no time. Essentially, it connects to user’s TV or any other device to the internet allowing them to stream content (video, music, movie, sports) through streaming service provider/app

5. What Are The Top OTT Streaming Devices?

These handy OTT devices that are typically pre-loaded with dozens of streaming content which are distributed in streaming channels. They are integrated in top devices such as Amazon Fire TV, Google Chromecast, Apple TV, Roku, Xbox, etc. These are fully configured & you can add more via the platform whenever you want to, making it a convenient option for audiences to view.

Shwetha is an avid content marketer who has a flair for simple, lucid and detailed information about digital products and solutions in OTT & IPTV to captivate audiences in the new digital era. She is a keen explorer of new genres in the English language and Fine Arts

10 Comments

  1. Ruby Reply

    Aww! I have been searching for this kind of blog for a long time. Cause my friend plans to start a new ott platform. He got confused to choose which streaming device to launch his ott. This blog hopefully help him. Thank you very much!

  2. miatt Reply

    Hi! This would be the best blog to choose the best streaming device to those who are interested to launch their own OTT app. Keep the builds and tutorials coming in the future too.

  3. Jerset Reply

    It shouldn’t surprise anyone that people have been moving to start OTT business. People can get a good idea of choosing the best OTT streaming devices through this blog. Insightful.

  4. Miles Nolan Reply

    We are looking for a tec partner to launch a OTT service USA, We need a proper platform who specialized in offering streaming solution to across the various OTT devices. It’s a main features needs for us to reach more audiences.

  5. Isaiah Paul Reply

    Hello Team, I am working on offering an streaming platform for some clients. We want a platform with high end security features and able to support on multiple OTT streaming devices for better user experience.

  6. Charles Reply

    Hey, I want to start a streaming services like ESPN+, Its a sports centric channel covering various sports events across the USA, For that i need a platform that supports different OTT devices like Smart TV, Mobile apps, web app and more. Looking for the demo on this. Thanks Advance

  7. Anthony Reply

    We need a platform that provides better streaming functionality and features to the end users, It must be capable to stream on all kind OTT devices, Is it possible? We’ll discuss more about this. Thanks

  8. Jayden Reply

    Its really a nice one, Thanks for you work, Its makes my client to choose the OTT device for their services. Try to update more about the device functionality and features.

  9. Asher Reply

    Good information for the business owners to know about which one is the best OTT device to launch their streaming business according to their flexibility.

  10. Wyatt Reply

    Can you please explain on what basis you list out the OTT devices popularity? Every region has some specialized device to stream the content.

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