Hey people… First of all, a big hi to dear content owners, media publishers & streaming businesses out there… Thanks for heading back again in these new age times… It’s the best hour now that you have come to delve into trendy concepts of OTT devices… Or rather I should be saying you are just in time!
You must be wondering, why do I say that?
Because independent creators of over-the-top services like Netflix, Disney+, & other streaming giants are keeping with the pace in the next 5 years to grow more than 50% using subscription packages in the united states.
Now this unwavering opportunity right from creators of content, video influencers & even small entrepreneurial businesses can have an insightful breakthrough by developing apps that get seamlessly compatible across several OTT streaming devices.
Moreover, customers now prefer to use lower-priced devices which allows them to access streaming content of their choice due to the rapid’s diversity and proliferation of OTT
In this article, we will walk you through some of the most popular OTT devices and platforms, as well as how they’ve evolved over time and which ones could be best for your needs.
Know the Difference between OTT Device vs OTT Platform
Any device that can stream video material over the internet is considered an OTT device. Especially when an app builder works on compatibility device patterns, The smart TV, Android or Apple TV, Amazon Fire TV Stick, or Gaming console are all the best possibilities with which he tries to approach a massive audience base worldwide. An OTT platform, on the other hand, is a service or interface between a consumer and an over-the-top device that revolves around OTT content.
What Type of Device Does Your Audience Prefer to Stream?
Television & Mobiles get to grab prime view hours
Smartphones allow media users to watch television shows from a variety of locations and at different times. Likewise, TV providers have begun to offer their own OTT subscription packages.
According to the state of streaming study from conviva, Roku was the most popular OTT TV device in North America in Q1 2021, with a 37% share of TV viewing time
Furthermore, mobile technology makes it easier for people to watch as many episodes of television shows as they like in a single sitting, which is popularly addressed as binge TV watching.
“ This gets even more competitive when it deals with engagement through mobile.
Surprisingly, it surpassed time spent as compared to live TV & advertising revenue topped it of about $290 B in 2021. ”
Source : Appannie
So, to be competitive, OTT platform providers must ensure that they are catering with loads of content variety along with fragmentation of devices.
Mobiles device for streaming has opted at the first place
Mobile usage habits have been accelerated by 2 to 3 years, bolstering mobile’s position as the most important tool for engaging customers and improving your bottom line.
In fact, 65% of the time, it is observed that videos are streamed on mobile as well as TV apps.
Nowadays professional streamers in OTT app development companies have been defaulting fragmenting it in and around device versions making it a common phenomenon.
As a result, now it’s known to deliver it to generations of operating systems at the drop of a hat!
TV has proved to be famous for its rapid growth
TV Apps are the fastest-growing segment year after another, despite the fact that mobile has been reaching the highest penetration. Especially when it comes to continuous shifts seen across the television landscape, brands are bringing major concerns about modern television advertising best practices.
Also, here comes the perfect leveraging factor when it comes to your knowledge of…
The regions of Asia-Pacific will have a sharp increase in OTT TV and movie revenue by 90% to $54Bn by the year 2026!
Source – Digital TV Research
Isn’t that amazing!!
Which Mobile Apps Are Used Worldwide and In Each Country?
If you’re planning to launch an OTT app for smartphones and tablets, the region you’re targeting is crucial.
As you may already know, operating systems that are used by people may vary from one country to another, here’s how market share breaks down with current statistics.
Streaming device suitable for the U.S. Audiences: iOS
It depends on the price point of their television and the regions of the target audience. Typically, it is observed that iOS users have a higher income in comparison to Android users. This information might help you to strategize your OTT streaming app’s monetization. In the stats, it is found that the social media app of Tik Tok has been found to be the most downloaded application in iPhone in July 2021 in the United States.
Which is better for English-speaking markets: Android or iOS?
When we talk about English-speaking markets, Android occupies its major prevalence in countries like Argentina, Brazil, Colombia, Egypt, France, Germany, India, Italy, Malaysia, Nigeria, Poland, Russia, South Africa, and Spain. Did you know, Google has selected an open platform approach with the Android mobile OS, allowing its OTT or IPTV platform apps to be distributed across numerous app stores! However, in certain countries where it’s behind, some such as Colombia, Egypt, and Ireland, iOS has made inroads.
Better Perceived with Non-English Markets: Android
According to the current analysis made by researched surveys, English-speaking countries and Japan prefer iOS, while non-English-speaking countries prefer Android. It is indicated that with almost two-thirds of the global market, Android is found to be the most popular operating system. This is owing to the popularity of the Android operating system in low- and middle-income countries. Also in Android, the operating system normally handles and translates multi-language apps, & makes it easy to use.
Here it is for Emerging Markets: Android
The installation pattern for apps from Europe, the Middle East, and Africa (EMEA) developers already shows that India, Brazil, Russia, and China are the most predominant of the top four markets for their apps. Increases in inexpensive data plans have been a major driver of the app installed, active users, and revenue in emerging nations. One of the trivial learnings that come to focus is the more you get to understand markets, the better it becomes to relate with their local need for delivering people’s expectations.
The OTT Device Market Is Highly Fragmented
As software (particularly, apps) became the differentiator in the user experience, the iOS and Android platforms eventually captured the lion’s share of the smartphone industry.
Mobiles Almost Everywhere
According to statistics, 11.6 % of OTT consumers use mobile as a second screen. This means that mobile users spend more time watching OTT content than the average person.
When the device runs on Android, it is compatible with most Android apps, including popular streaming services like Hulu and Netflix. Also, the Android-based media system supports 4K streaming, so you won’t be left out.
Use some powerful iOS live-streaming apps while you are into OTT platform development to stream live from your phone where you can include pre-recorded footage and add logos in real-time. Also, stream locally if you have the right mobile live streaming setup.
Tap World’s Largest Audience via Smart TV Apps
Smart TVs are a popular way to access streaming services, particularly in the United States. Other smart TV options include LG TV, Samsung TV, Panasonic, Vizio, and others.
Read Also: Smart TV App Development
Samsung’s own operating system is called Tizen. In addition to OTT platform streaming, it has advanced capabilities including auto-detection of connected source devices, in-house gaming apps, syncing and sharing between numerous devices.
LG WebOS is a Linux-based operating system for smart TVs that offers a user-friendly interface. It contains an incorporated CMS allowing you to change & play content remotely, as well as the ability to see multiple pieces of content on split screens, synchronized content playing, with ad campaign support.
Amazon Fire OS
Amazon Fire OS, a mobile-based operating system that currently powers multiple Amazon Fire TV models, the more contemporary Fire TV stick, and a slew of Amazon tablets, is one such example. Amazon is concentrating on gaining more users by having both an OTT streaming service and a device.
Roku TV OS
The operating system that powers Roku streaming players and Roku TV is known as Roku TV OS. The streaming market in North America is dominated by Roku. Because of its increasing popularity and partnerships with media businesses, it has been able to bring consumer-friendly content to its devices.
Panasonic Firefox OS
When the first Firefox OS-based smart TVs debuted in 2015, Panasonic was the first OTT developer to create them, and they garnered rave reviews for their user-friendly design. It also allows you to browse the web and stream material from an Android device to your Panasonic Smart TV in an efficient manner.
Google’s Android TV is a TV set that runs the Android OS from your smartphone and is made by partners like Sony, Hisense, Asus, etc. With a high market share, Google Android TV bridges the gap between an Android and a smart TV, including features like voice assistant, built-in Chromecast, etc.
Apple has traditionally led the consumer electronics market with its superior branding, rich interface, and aggressive pricing. The next Apple TV 4K is likely to include an enhanced gaming experience, as well as a Siri remote added with intuitive colors for a more enjoyable viewing experience.
Handheld Gaming Consoles With Own Small Screens
Having a gaming console today offers up to the consumer a wealth of leisure services, including web browsing, listening to music, and streaming content, of course. More than two-thirds of console owners are believed to watch live video material every week for over ten hours!
- Sony Playstation
Netflix, Disney+, & Amazon Prime are among the free and paid streaming services which are available on the current Playstation 5 and in previous versions. With Sony PlayStation, you can get the best gaming experience possible with its own OTT development served for the US market & others.
- Microsoft Xbox
Microsoft’s latest initiative, converting the Xbox into a smart TV app that allows users to play Xbox exclusive games on any smart TV, & is guaranteed to get people’s attention. On November 15, 2001, it was released as Microsoft’s first venture into the gaming console market.
Screen-Mirroring Through Casting Devices
Google Chromecast and Apple AirPlay are streaming programs that let you broadcast (or rather cast) media from your online OTT app platform to your Smart TV screen over your WiFi network. While Android devices are utilized for Chromecast, iOS devices are used for AirPlay.
For OTT service providers and distributors, tapping into the enormous device market to acquire new clients and expand income is a major potential.
However, technological advancements and fragmentation in the device industry make it difficult to support distribution with secured video streaming when it comes to a large number of different target devices.
Therefore, the evolving popularity of the over-the-top landscape with branded OTT solutions will certify premium content to stream across varied channels & devices without having any second thoughts about it.