how does netflix make money

How Does Netflix Make Money? (Business & Revenue Model)

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Want to know how Netflix succeeds to be the premium player of the OTT Industry and how does Netflix makes money through various business models and streaming partnerships.

Netflix has pioneered TV and video streaming as the world’s largest OTT streaming service, so it’s no surprise that we have 8.3 Million paying customers with viewers in 190 countries across the world. 

Netflix has taught consumers to value their “me time” at home. When I signed up for this online entertainment solution, I myself discovered its exclusivity with plenty of eyes-glued goodies! No wonder why users of Netflix stream content 24/7. Apparently, this is where binge-watching got introduced, isn’t it…. But, in the thick of it all, the key aspect that kept coming up was, How does Netflix earn money?

Let’s take a look at how this streaming behemoth makes money from all-time on-demand content such as movies and shows available on their online video platform.

What is Netflix?

Netflix is all about the premium streaming companies with a vast content catalog. There’s no denying it: Netflix is the best video streaming services that’s here to beat, according to experts.

What is Netflix

What’s more that calls for attention are that they offer around 3000 films and shows of various genres keeping the demographic choices & retention churn in mind to expand their online viewership. Moreover, lots of must-watch originals create traction that is both entertaining as well as aspirational which answers how Netflix makes ravishing money replacing cable subscriptions effortlessly!

Reed Hastings & Marc Randolph, two American entrepreneurs, founded Netflix, Inc. in 1997. Netflix officially began streaming in 2007 and it operates in nearly every country that you name. Los Angeles, Los Gatos, and New York City are all home to Netflix’s headquarters.

Netflix Founders

Every year, an increasing number of US consumers cut the cord with their cable provider. Surely for the past decade if you’ve been constantly tethered to cable box then you haven’t experienced a plethora of streaming platforms available. Although, several options that everyone should begin are timely enlightened.. But, there is this best one that you prefer to start your hunt with… & Netflix fits in that category aptly… 

So… Let me explain. 

How Netflix Works?

Netflix’s design will be instantly familiar if you’ve ever used a streaming service, but even newcomers will find it quite simple to get started.

how does netflix work

Your queue will be your primary source of movies that are made navigational-friendly. On the Netflix OTT TV app and website, you’ll see a small plus sign in a circle while browsing content. This button adds items to your queue to be viewed later.

You’ll be surprised to know that thousands of recommendations are made every second based on more than 5 Billion movie evaluations, and the recommendations algorithm is constantly updating! 

According to Netflix, the average Netflix user has rated roughly 200 movies, with about 4 million fresh ratings added each day.

Source: Howstuffworks

Now that’s a key point to consider!

Furthermore, this algorithm tells Netflix’s servers to utilize data from its system databases to figure out which movies a customer is likely to keenly have interests to watch.

Here’s the buying aspect & hidden secret of how does Netflix makes phenomenal money..  By all means, maximized utility of advanced technology has to do its magic!!  Netflix offers many rows of movie and television show options, grouped by category, beneath your queue. 

Take a chance on Netflix’s recommendations if you’ve progressed beyond the point when you’re simply watching every blockbuster movie. You’ll be delightedly shocked at how accurate they are.

The key highlight is revealed with a simple but majestic start at the racecourse of becoming nothing below number one! 

And that would come across something like the one below.. 

“Rather than collecting income from a single title, their major business strategy lies at the core with subscription-based video monetization. As a result, when an occurrence or change in circumstances signals a natural shift in the expected usefulness, content assets, that’s both licensed and self-produced, are examined aggregately in the operating phase level.”

In the upcoming segment, we can know what are the trade secrets followed by Netflix to be a standalone player and achieve the pinnacle of the streaming industry.   

How does Netflix make money?

Netflix makes money from the following sources: subscriptions, important partnerships, and ad revenue. 

Subscribers are given access to movies, shows, and other Netflix originals by subscriptions from any of the three plans – basic, standard, and premium. 

Almost 90% of all its revenue ($32 billion in 2022) comes from subscriptions and partnerships, while ~10% comes from advertising.

But before we jump into the details, let us take a look at what made this possible for Netflix. 

The way we consume traditional media is changing thanks to Netflix. Certainly, while Netflix has emerged to beat & be an impactful stalwart, traditional means of experiencing entertainment, has got itself to the tip of the iceberg! 

Right from series like Stranger Things, Black Mirror, and Narcos has grown with a subscriber base of more than 50,000 worldwide.. 

There’s an untold truth, of how Netflix became a media powerhouse.. Well, surely the creators did not taste its success all midnight…  Then, what would it be.. Let’s see below!

Netflix DVD rental business

Just like any other startup, Netflix too has a founding myth. According to the narrative, Netflix founder and CEO Reed Hastings has explained how the company came to be:

Since launching in 1997 it all started with the at-home DVD rental business model, Netflix has since pivoted to being a leading Over-the-Top (OTT) entertainment platform. It was the very year when it knew it still had a long way to go before Netflix achieved its global scale and international expansion, which occurred in 2017.

The business began producing its own original shows in 2013, including the critically acclaimed House of Cards and Orange Is the New Black. If we answer the question of how much money does Netflix makes, we’ll know that it is valued at $141 billion due to its present offerings of both original and licensed television shows, movies, and documentaries.

Later in the 2020s, Netflix introduced its current business model

Netflix had a market capitalization of $240 billion dollars since October 2020. The reason behind its thriving excellence is not really dependent on what the firm sells,  but rather about how it sells or advertises its products. Nevertheless, innovating accessibilities has helped to improve customer/user experience using big giant’s powerful technological techniques. If we take an estimate on how much money does Netflix makes in a month, we come to know that its primary source of revenue comes from its large subscription base, which ranges from $9.99 to 19.99 per month.

As mentioned earlier, having an estimate of 8.3 Million paid customers globally, it amazingly surprises content streamers as how does Netflix network manage to make up money either with or without ads each quarter? Let’s find out here!

1. Subscription-based Model

netflix business model

It goes without saying that, subscribed users choose from a variety of subscription VOD plans, leveling them to watch Netflix shows online. The fact comes to my mind about Netflix’s paradigm shift of business models. Apparently, they decided in 2007 to change it from a mail-in system to a subscription-based streaming service. Let’s take a look at how it has aided Netflix in earning money:

  • Basic Plan

Users can stream Netflix content on one screen at a time on any device that supports the service for $8.99 with the Basic plan. Streams will also be in standard definition, which is the same quality, just as a clear broadcast TV show.

  • Standard Plan

Netflix is available up to two screens at once for $13.99 on the Standard plan, and it is in high-definition. This tier will be great for the majority of users, while they search for what is good on Netflix allowing them to avoid any kind of awkward moments while enjoying shows. 

  • Premium Plan

The $17.99 premium option is worth considering if audiences can have a strong enough internet connection. They would get access to 4K Ultra HD video as well as options to stream on up to four devices at once. First month of service is kept free at each tier, to determine suitable levels.  

Now folks… 

Let’s look at the numbers for each of those segments to see what the financial modus operandi is behind them and for the future what sort of strategies does Netflix pitch into?

2. Important partnerships

netflix revenue model

Netflix also collectively collaborates for partnerships deals with a variety of movie producers, writers, filmmakers, and animators in order to get and legally broadcast content. It also has collaborations with internet service providers, all of which contribute to its financial success.

Domestic streaming: Because it is based in the United States, this streaming plan is only available to US households, and the earnings are derived from monthly membership payments.

International streaming: Revenue from monthly membership fees for services that are entirely focused on streaming content to the subscribers outside of the United States.

Now let’s dive a bit into… 

How much money does Netflix make?

Netflix’s revenue for the 12 months ended December 31, 2022, was $31.616 billion, a 6.46% increase from the previous year. 

Netflix’s annual revenue in 2022 increased by 6.46% from 2021 to $31.616 billion. Likewise, the streaming giant’s annual revenue for 2021 increased from 2020 by 18.81% to $29.698 billion.

Is Netflix profitable?

Yes, Netflix is tremendously profitable. It generated $4.5 billion in profits in 2022 alone. 

Netflix’s profit for 2021 stood at $5.116 billion in 2021. This is mainly accorded to the hike in viewership due to COVID-19 pandemic lockdowns.

You can check Netflix’s Y-o-Y revenue and profits here.

What does it cost to run Netflix?

Nonetheless, the key aspect of how does Netflix streaming works in making big money cannot be left unanswered in terms of disclosing the cost of income. There are many expenses which the company has to incur to grab those profits. Some of them are:

What does it cost to run Netflix?

1. Licencing Cost

Considering the factor of how does Netflix works, starts with the primary objective, licensing cost. Netflix has to pay a fee to license and acquire content in order to legally stream users’ favorite episodes and movies. The fee varies depending on the content.

2. Production Cost

In order to evade licensing cost factors, Netflix introduced its original streams in & 2013 has become one of the largest media spenders in the category as a result of its massive investment in the creation of new exclusive content.

3. Marketing Cost

Since we know that Netflix isn’t the alone content streaming platform found on the internet. Indeed, it has to compete with many newly established players. Advertising charges, payments to affiliates and device partners, and the first month’s fees of each new user are all examples of marketing costs.

4. Research And Development Cost

Netflix is a big believer in putting money into its R&D department. Thanks to this department, the company has progressed so far and continues to lead the market with its subscription-based business model.

5. Technology and development cost

Streaming delivery technology costs, fees associated with creating a video streaming app for new devices, and other infrastructure costs are all included in technology and development costs.

6. General and administrative cost

The costs will also occur in manpower as well as adjoined company investments, both in professional as well as collaborative costs that are associated with the administration department of the company. 

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The impact of Netflix 

By all means, Netflix has had an impact on the globe in many broad ways. It was the first corporation to fully leverage the internet as a resourceful medium of providing every kind of OTT solution filled with its impeccable services. This allows them to effortlessly connect with their target market and learn about the audience’s thoughts and ideas.

The OTT business impact of Netflix 

The company capitalized on the current entertainment trend by infusing it with its brand. Their selling point pervasively boarded up as every single individual on the platform wishes to see every episode. Bon! They were able to quickly become acquainted with each & every subscriber. 

In that case, if you want to know how to make a video streaming website like Netflix, and serve it to be the go-to place for your viewers to watch their favorite shows at their own comfort zone, you can take this as the bright chance to set them all up.

Yes.. This is now very much possible for you to stream not only with an unlimited number of titles but also create an audience room for originally produced content & provide all kinds of watching perks. 

Concluding thoughts!

The most convenient and engaging form of entertainment is now easily available. All thanks to Netflix which introduced the power of white label OTT streaming services at consumers’ doorstep. Users who continue to use Netflix’s services are responsible for the company’s massive earnings. To put it another way, Netflix is the best online video platforms with a diverse selection of theatrical releases. Their global impact is enormous, with a focus on culture, lifestyle, and innovation. 

Netflix and its business tactics may teach corporates a lot. Despite the greatest catastrophic downfalls faced by the world, they remained committed to their investment. And definitely, that has a petrified effect on the market’s trade exchange and growth.

The most important takeaway we can take up from Netflix’s business cycle is that it is reliant on its market. It has an impact on how the company responds. Along with their own kind of invention and development, has greatly aided Netflix’s success.

Having said that, you can also try building one Netflix-like OTT app & become the topmost provider of binge-watching offered shows now to draw millions! Now that you know how Netflix makes its million payback you can drop us with your comments & share your ideas.

If You Already Have An Idea About Starting An OTT App like Netflix, Schedule A Free Demo And We’ll Help You Implement It!

Frequently Asked Questions(FAQ)

1. What Is Netflix And How Does It Operate?

Netflix is all about a video-on-demand service that lets members watch whatever they like such as TV episodes, movies, documentaries, and other content on a variety of Internet-enabled devices. The company also offers DVD rental options, in which it provides episodes and films on DVDs. When we learn about how Netflix makes money, we come to know about this extraordinary video-on-demand service that is built on a subscription-based concept, where users gain access with a monthly fee.

2. How Does Netflix’s Business Model Work?

Rather than collecting income from a single title, Netflix started their business with the strategy that’s subscription-based. As a result, what we notice indicates that the content assets, both licensed and generated, are examined in aggregate at the operating segment level. This online streaming service has its own app and may be accessed from a variety of other connected devices.

3. How Much Money Does Netflix Make?

Considering the cumulative growth of Netflix, a few figurative estimates right from 2019 to 2021 will let us know how they make money. In the year 2019, annual growth revenue is estimated at around $20.156B from 2018. Later in 2020, there seems to have a slight increase, gaining $24.996B from 2019. After that, service providers witnessed a sharp revenue rise of $29.698B in comparison to the preceding year.

4. Is Netflix Profitable?

Netflix, without a doubt, has a high-cost structure.  Predominantly, the firm had to invest heavily at the start of its present business model in order to achieve the type of video collection it wanted to provide its clients. So Netflix hasn’t always been able to swing high with money-making ventures. However, it does now. What surprises businesses imply that Netflix has managed to upkeep its profit zone of over a billion dollars in 2018, a 116 % increase over the previous year’s earnings.

5. What Is Netflix’s Plan For The Future?

In the upcoming weeks, Netflix has analyzed people having plentiful entertainment choices & which creates room for how well they can earn maximum revenue. They have planned to upscale money by offering new features that are flexible for subscribers in countries like Chile, Costa Rica, Peru. Two members added with sub-accounts for a monthly fees will be the key takeaway.

6. How To Start A Streaming Service Like Netflix?

If you are also trying to launch a Netflix-like OTT app and establish yourself as the leading provider of binge-watching content to attract millions, you can get an independent streaming solution! Nothing less than having lifetime ownership with the white labeling feature from VPlayed could help you to scale up in the line of OTT. Other than that, perks like security protocols, marketing solutions, will potentialize further.

Video Monetization & OTT Expert at CONTUS VPlayed. Interested in digging deep into video/audio streaming media tools, and Love to blog, discuss and share views on the legal OTT app development' & latest technologies tips, and tricks. He's also passionate about photography loves to capture the pure essence of life.


  1. Noel Reply

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  2. Michelle Reply

    Is it possible to estimate how much money does netflix make a month through the subscription alone? Need country wise statistics and distribution.

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  7. Jenny Reply

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  8. MovieBuff Reply

    It’s fascinating to see how Netflix’s revenue makes & grows high has skyrocketed over the years. As a movie enthusiast, I’m not surprised considering how much original content they’ve been churning out. It’s amazing how they’ve managed to capture such a huge market share in the OTT video streaming industry.

  9. Rayssa LEAL Reply

    Netflix’s revenue model & this financial success truly reflects its dominance in the OTT streaming world. With their wide range of genres and user-friendly interface, it’s no wonder they’re raking in such impressive profits. It’s the convenience and variety that keep me coming back!

  10. Katie LEDECKY Reply

    It’s clear that Netflix’s subscription-based model has been a game-changer in the OTT entertainment industry. Their consistent revenue growth is a testament to their ability to adapt and innovate. As a finance enthusiast, I’m interested in how their financial strategies contribute to their success.

  11. Kristof Milak Reply

    The Netflix revenue models & figures are mind-boggling! I’m not surprised, though—I’ve lost count of the number of times I’ve binged an entire series over a single weekend. Netflix has changed the way we consume OTT entertainment, and their earnings reflect the impact they’ve made.

  12. Kaylee Reply

    The technology behind Netflix’s subscription model & recommendation system, the user experience must be a big factor in their financial success. I’m curious to know more about the algorithms that keep us glued to our screens and contribute to their bottom line.

  13. Caeleb Dressel Reply

    While it’s clear that Netflix is making money & huge profits in subscriptions, I’m also interested in how much they invest in producing original content. It’s not just about the revenue; it’s about their dedication to delivering quality OTT entertainment. Their investments in content creation seem to be paying off well.

  14. Flora Duffy Reply

    Netflix’s subscription & revenue growth over the years shows how quickly OTT video streaming has become the norm. It’s not just about watching shows anymore; it’s a cultural shift in how we engage with media. I’m eager to see how they continue to adapt to changing viewer preferences.

  15. Neeraj Chopra Reply

    It’s amazing to think about how much money we collectively pour into Netflix subscriptions every year. As a parent, I appreciate the family-friendly options they offer, and it’s clear that their diverse content library appeals to a wide range of audiences.

  16. Yulimar Rojas Reply

    Netflix’s ability to retain subscribers is commendable. Their strategic marketing campaigns and constant content updates seem to be working like a charm. I’d love to know more about their customer retention strategies that contribute to their consistent revenue growth.

  17. Carlos Reply

    The rise of Netflix demonstrates the power of digital disruption. As a media studies student, I’m intrigued by how they’ve managed to upend traditional media distribution & revenue models. Their financial success showcases the potential of OTT streaming platforms in the digital age.

  18. Vel murugan Reply

    The informative article is about how Netflix makes revenue with mastering the art of monetizing content through its subscription-based model. By offering a vast library of movies, TV shows, and original productions, they attract millions of subscribers worldwide, generating significant revenue.

  19. Sundar Vanchesan D Reply

    Netflix’s primary source of income comes from monthly subscriptions. By providing unlimited streaming access to a wide range of content across various genres and languages, they ensure a steady flow of revenue from their loyal subscriber base. Thanks for posting the article.

  20. Amit Kumar E Reply

    Deep insights blogs, & One of the key ways Netflix makes money is by continuously expanding its subscriber base. As they acquire more customers globally, their revenue grows.

  21. Sanjay Reply

    “Great article! Netflix also benefits from its pricing tiers. By offering different subscription plans at various price points, they cater to different customer segments, allowing individuals to choose the plan that suits their needs and budget.

  22. Ahmad Hassan Reply

    “Great article! Netflix’s revenue model truly showcases the power of subscription-based services. With their extensive content library and the constant addition of original productions, it’s no wonder they have attracted such a massive subscriber base.

  23. Peter Odhiam Reply

    “Thanks for shedding light on Netflix’s revenue generation strategies. The success of their original content is remarkable. By producing high-quality TV shows and movies that are exclusive to Netflix, they have created a loyal fan base and a competitive edge.

  24. Kennedy John Reply

    I never realized the extent of Netflix’s revenue streams until I read this blog. Their subscription-based model and global expansion strategies are truly impressive!

  25. Waleed Elfeel Reply

    Netflix’s focus on original content is a game-changer. It’s amazing how they invest in producing unique shows and movies that keep subscribers hooked and attract new viewers.

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  38. David Low Reply

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    We are specialized in creating content in the entertainment sector like Netflix. So planned to start our own feature-centric ott platform with a subscription model & a seamless delivery option. Is it possible with Vplayed?

  39. Micheal Jones Reply

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  40. Bale Gare Reply

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  41. Watson Reply

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  43. Simone Reply

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  44. Renée Reply

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  45. Pauline Reply

    Great info on how does netflix make money.. Its quite useful info for the content owners to know about the business models and money making techniques from the global company.

  46. Patrice Reply

    I want detailed statistics on how does netflix make money without ads in Europe and USA. What are the techniques they used to reduce the churn rate for the apps.

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