{"id":34057,"date":"2025-02-21T08:58:42","date_gmt":"2025-02-21T13:58:42","guid":{"rendered":"https:\/\/www.vplayed.com\/blog\/?p=34057"},"modified":"2026-06-18T08:22:07","modified_gmt":"2026-06-18T13:22:07","slug":"how-ott-platforms-make-money","status":"publish","type":"post","link":"https:\/\/www.vplayed.com\/blog\/how-ott-platforms-make-money\/","title":{"rendered":"How OTT Platforms Earn Money in 2026? [Best Ways + Business Model]"},"content":{"rendered":"\n<div class=\"summary-box black\">\n<summary> Quick Summary <\/summary>\n<ul>\n<li>There are several ways for OTT platforms to monetize their services: video advertising, sponsorships, subscriptions, pay-per-view, and hybrid video monetization models.<\/li>\n<li>The blog details the various ad formats, including pre-roll ads, mid-roll ads, and post-roll ads, and how they can help to cater to viewers while boosting streaming income.<\/li>\n<li>Further, it examines the best OTT monetization models for 2026 and offers guidance on which monetization models work best in terms of the consumers&#8217; viewing habits and content types.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p>Subscription is not the only source of revenue for OTT service providers in 2026. More and more streaming companies are diversifying their business model, ranging from AVOD to SVOD, sponsorships to hybrid business models.&nbsp;<\/p>\n\n\n\n<p>According to MarketsandMarkets, the worldwide OTT market will swell to<a href=\"https:\/\/www.marketsandmarkets.com\/PressReleases\/over-the-top-ott.asp?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> $434.5 billion by 2027<\/a>, with the demand for flexible streaming experiences on the rise.<\/p>\n\n\n\n<p>This blog will explore the most successful monetization strategies, ad formats, and video revenue models that <a href=\"https:\/\/www.contus.com\/blog\/ott-platforms\/\" rel=\"nofollow noopener\" target=\"_blank\">OTT platforms<\/a> use to ensure high levels of engagement and sustainable revenue.<\/p>\n\n\n\n<section class=\"cta-mission\">\n        <summary class=\"cta-mission-heading\">It&#8217;s Time to Launch Your Own OTT Platform With <b>VPlayed<\/b><\/summary>\n        <ul>\n<li>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.963\" height=\"23.049\" viewBox=\"0 0 22.963 23.049\">\n               <g id=\"_x34_1\" transform=\"translate(-4.125 -7.068)\">\n                  <path id=\"Path_157388\" data-name=\"Path 157388\" d=\"M25.029,34.2a.3.3,0,0,0,.391,0c2.472-2.145,4.726-4.395,7.415-6.665a1.093,1.093,0,0,0,.39-.772,1.116,1.116,0,0,0-1.818-.925c-2.3,1.9-4.213,3.623-6,5.4-.351-.35-.82-.851-1.4-1.494a1.248,1.248,0,0,0-1.85,1.675A31.542,31.542,0,0,0,25.029,34.2Z\" transform=\"translate(-10.718 -11.781)\" fill=\"#1763e2\"><\/path>\n                  <path id=\"Path_157389\" data-name=\"Path 157389\" d=\"M8.5,29.213A11.824,11.824,0,0,0,22,29.693a12.275,12.275,0,0,0,5.05-10.9c-.216-6.136-4.2-9.957-10.761-10.256A9.808,9.808,0,0,0,10.829,9.9a11.747,11.747,0,0,0-6.074,6.527A11.573,11.573,0,0,0,8.5,29.213ZM7.188,14.735c1.853-3.467,5.159-5.784,9.07-5.6,6.486.3,10.206,4.011,10.206,10.193A10.186,10.186,0,1,1,7.188,14.735Z\" transform=\"translate(0 -1.459)\" fill=\"#1763e2\"><\/path>\n               <\/g>\n               <\/svg>\nFully Customizable<\/li>\n<li>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.963\" height=\"23.049\" viewBox=\"0 0 22.963 23.049\">\n               <g id=\"_x34_1\" transform=\"translate(-4.125 -7.068)\">\n                  <path id=\"Path_157388\" data-name=\"Path 157388\" d=\"M25.029,34.2a.3.3,0,0,0,.391,0c2.472-2.145,4.726-4.395,7.415-6.665a1.093,1.093,0,0,0,.39-.772,1.116,1.116,0,0,0-1.818-.925c-2.3,1.9-4.213,3.623-6,5.4-.351-.35-.82-.851-1.4-1.494a1.248,1.248,0,0,0-1.85,1.675A31.542,31.542,0,0,0,25.029,34.2Z\" transform=\"translate(-10.718 -11.781)\" fill=\"#1763e2\"><\/path>\n                  <path id=\"Path_157389\" data-name=\"Path 157389\" d=\"M8.5,29.213A11.824,11.824,0,0,0,22,29.693a12.275,12.275,0,0,0,5.05-10.9c-.216-6.136-4.2-9.957-10.761-10.256A9.808,9.808,0,0,0,10.829,9.9a11.747,11.747,0,0,0-6.074,6.527A11.573,11.573,0,0,0,8.5,29.213ZM7.188,14.735c1.853-3.467,5.159-5.784,9.07-5.6,6.486.3,10.206,4.011,10.206,10.193A10.186,10.186,0,1,1,7.188,14.735Z\" transform=\"translate(0 -1.459)\" fill=\"#1763e2\"><\/path>\n               <\/g>\n               <\/svg>\nLifetime Ownership<\/li>\n<li>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.963\" height=\"23.049\" viewBox=\"0 0 22.963 23.049\">\n               <g id=\"_x34_1\" transform=\"translate(-4.125 -7.068)\">\n                  <path id=\"Path_157388\" data-name=\"Path 157388\" d=\"M25.029,34.2a.3.3,0,0,0,.391,0c2.472-2.145,4.726-4.395,7.415-6.665a1.093,1.093,0,0,0,.39-.772,1.116,1.116,0,0,0-1.818-.925c-2.3,1.9-4.213,3.623-6,5.4-.351-.35-.82-.851-1.4-1.494a1.248,1.248,0,0,0-1.85,1.675A31.542,31.542,0,0,0,25.029,34.2Z\" transform=\"translate(-10.718 -11.781)\" fill=\"#1763e2\"><\/path>\n                  <path id=\"Path_157389\" data-name=\"Path 157389\" d=\"M8.5,29.213A11.824,11.824,0,0,0,22,29.693a12.275,12.275,0,0,0,5.05-10.9c-.216-6.136-4.2-9.957-10.761-10.256A9.808,9.808,0,0,0,10.829,9.9a11.747,11.747,0,0,0-6.074,6.527A11.573,11.573,0,0,0,8.5,29.213ZM7.188,14.735c1.853-3.467,5.159-5.784,9.07-5.6,6.486.3,10.206,4.011,10.206,10.193A10.186,10.186,0,1,1,7.188,14.735Z\" transform=\"translate(0 -1.459)\" fill=\"#1763e2\"><\/path>\n               <\/g>\n               <\/svg>\nOn-Premise\/On-Cloud<\/li>\n<li>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.963\" height=\"23.049\" viewBox=\"0 0 22.963 23.049\">\n               <g id=\"_x34_1\" transform=\"translate(-4.125 -7.068)\">\n                  <path id=\"Path_157388\" data-name=\"Path 157388\" d=\"M25.029,34.2a.3.3,0,0,0,.391,0c2.472-2.145,4.726-4.395,7.415-6.665a1.093,1.093,0,0,0,.39-.772,1.116,1.116,0,0,0-1.818-.925c-2.3,1.9-4.213,3.623-6,5.4-.351-.35-.82-.851-1.4-1.494a1.248,1.248,0,0,0-1.85,1.675A31.542,31.542,0,0,0,25.029,34.2Z\" transform=\"translate(-10.718 -11.781)\" fill=\"#1763e2\"><\/path>\n                  <path id=\"Path_157389\" data-name=\"Path 157389\" d=\"M8.5,29.213A11.824,11.824,0,0,0,22,29.693a12.275,12.275,0,0,0,5.05-10.9c-.216-6.136-4.2-9.957-10.761-10.256A9.808,9.808,0,0,0,10.829,9.9a11.747,11.747,0,0,0-6.074,6.527A11.573,11.573,0,0,0,8.5,29.213ZM7.188,14.735c1.853-3.467,5.159-5.784,9.07-5.6,6.486.3,10.206,4.011,10.206,10.193A10.186,10.186,0,1,1,7.188,14.735Z\" transform=\"translate(0 -1.459)\" fill=\"#1763e2\"><\/path>\n               <\/g>\n               <\/svg>\n100% White-label<\/li>\n<li>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.963\" height=\"23.049\" viewBox=\"0 0 22.963 23.049\">\n               <g id=\"_x34_1\" transform=\"translate(-4.125 -7.068)\">\n                  <path id=\"Path_157388\" data-name=\"Path 157388\" d=\"M25.029,34.2a.3.3,0,0,0,.391,0c2.472-2.145,4.726-4.395,7.415-6.665a1.093,1.093,0,0,0,.39-.772,1.116,1.116,0,0,0-1.818-.925c-2.3,1.9-4.213,3.623-6,5.4-.351-.35-.82-.851-1.4-1.494a1.248,1.248,0,0,0-1.85,1.675A31.542,31.542,0,0,0,25.029,34.2Z\" transform=\"translate(-10.718 -11.781)\" fill=\"#1763e2\"><\/path>\n                  <path id=\"Path_157389\" data-name=\"Path 157389\" d=\"M8.5,29.213A11.824,11.824,0,0,0,22,29.693a12.275,12.275,0,0,0,5.05-10.9c-.216-6.136-4.2-9.957-10.761-10.256A9.808,9.808,0,0,0,10.829,9.9a11.747,11.747,0,0,0-6.074,6.527A11.573,11.573,0,0,0,8.5,29.213ZM7.188,14.735c1.853-3.467,5.159-5.784,9.07-5.6,6.486.3,10.206,4.011,10.206,10.193A10.186,10.186,0,1,1,7.188,14.735Z\" transform=\"translate(0 -1.459)\" fill=\"#1763e2\"><\/path>\n               <\/g>\n               <\/svg>\nZero Revenue Share<\/li>\n<li>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.963\" height=\"23.049\" viewBox=\"0 0 22.963 23.049\">\n               <g id=\"_x34_1\" transform=\"translate(-4.125 -7.068)\">\n                  <path id=\"Path_157388\" data-name=\"Path 157388\" d=\"M25.029,34.2a.3.3,0,0,0,.391,0c2.472-2.145,4.726-4.395,7.415-6.665a1.093,1.093,0,0,0,.39-.772,1.116,1.116,0,0,0-1.818-.925c-2.3,1.9-4.213,3.623-6,5.4-.351-.35-.82-.851-1.4-1.494a1.248,1.248,0,0,0-1.85,1.675A31.542,31.542,0,0,0,25.029,34.2Z\" transform=\"translate(-10.718 -11.781)\" fill=\"#1763e2\"><\/path>\n                  <path id=\"Path_157389\" data-name=\"Path 157389\" d=\"M8.5,29.213A11.824,11.824,0,0,0,22,29.693a12.275,12.275,0,0,0,5.05-10.9c-.216-6.136-4.2-9.957-10.761-10.256A9.808,9.808,0,0,0,10.829,9.9a11.747,11.747,0,0,0-6.074,6.527A11.573,11.573,0,0,0,8.5,29.213ZM7.188,14.735c1.853-3.467,5.159-5.784,9.07-5.6,6.486.3,10.206,4.011,10.206,10.193A10.186,10.186,0,1,1,7.188,14.735Z\" transform=\"translate(0 -1.459)\" fill=\"#1763e2\"><\/path>\n               <\/g>\n               <\/svg>\nHire Developers<\/li>\n<\/ul>\n<a href=\"https:\/\/www.vplayed.com\/request-demo.php\" class=\"self-host-cta-btn\">Request Demo<\/a>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_OTT_Platforms_Make_Money_in_2026\"><\/span>How Do OTT Platforms Make Money in 2026?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>OTT platforms can monetize their service in a number of ways, such as through subscription fees, advertising, pay-per-view streaming, sponsorships, content licensing, and hybrid revenue models.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-ott-platforms-make-money-1024x536.png\" alt=\"How ott platform make money\" class=\"wp-image-34058\" srcset=\"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-ott-platforms-make-money-1024x536.png 1024w, https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-ott-platforms-make-money-300x157.png 300w, https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-ott-platforms-make-money-150x79.png 150w, https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-ott-platforms-make-money-768x402.png 768w, https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-ott-platforms-make-money.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Most of the contemporary OTT platforms have a number of revenue streams, which ensure the maximum retention of viewers and also recurring revenue.<\/p>\n\n\n\n<p>OTT monetization models extend beyond subscriptions, whether they&#8217;re global streaming services like Netflix or Amazon Prime Video, or niche video streaming companies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Common_OTT_Revenue_Models_at_a_Glance\"><\/span><strong>Common OTT Revenue Models at a Glance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>OTT Monetization Model<\/strong><\/td><td><strong>How It Generates Revenue<\/strong><\/td><td><strong>Common Example<\/strong><\/td><\/tr><tr><td><strong>SVOD<\/strong><\/td><td>Subscription service \u2013 monthly\/yearly<\/td><td>Netflix<\/td><\/tr><tr><td><strong>AVOD<\/strong><\/td><td>These ads can appear before, during, or after the program content<\/td><td>YouTube<\/td><\/tr><tr><td><strong>TVOD<\/strong><\/td><td>Rental or sale on a one-off basis<\/td><td>Pay-per-view sports or concerts&nbsp;<\/td><\/tr><tr><td><strong>Hybrid Model<\/strong><\/td><td>Includes ad, subscription, and rentals together in one package<\/td><td>Amazon Prime Video<\/td><\/tr><tr><td><strong>Sponsorships<\/strong><\/td><td>The placement and association with brands<\/td><td>Sports streaming apps<\/td><\/tr><tr><td><strong>Direct Advertising<\/strong><\/td><td>The sale of advertising space directly to a brand<\/td><td>Independent OTT apps<\/td><\/tr><tr><td><strong>Freemium<\/strong><\/td><td>The site offers some free content, which can be upgraded if desired<\/td><td>YouTube Premium<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_OTT_Platforms_Monetize_Video_Content\"><\/span>How OTT Platforms Monetize Video Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For most of the OTT platforms, the core of their revenue engine is video monetization. It offers platform owners an opportunity to monetize their viewership continuously through subscription to the platform, rentals, premium access, or a mix of multiple revenue streams.<\/p>\n\n\n\n<p>Let&#8217;s take a look at some of the best monetization strategies for <a href=\"https:\/\/www.vplayed.com\/ott-video-platform.php\">OTT video platform<\/a> in 2026.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Subscription_Video_on_Demand_SVOD\"><\/span>Subscription Video on Demand (SVOD)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SVOD lets customers subscribe to video content on a monthly, quarterly or yearly basis.<\/p>\n\n\n\n<p>One of the most popular business models that has been adopted by platforms like Netflix. Users pay for a service that lets them watch movies, TV shows, documentaries and original content, without the need to pay for each one.<\/p>\n\n\n\n<p>SVOD is perfect for niche and religious websites, fitness streaming platforms, entertainment streaming platforms, and educational OTT apps.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Real-World Example: Netflix&#8217;s subscription strategy<\/h4>\n\n\n\n<p>Netflix follows an SVOD model, which means that they have a monthly fee for subscribers to watch any amount of Netflix content they want. The platform provides better retention through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exclusive content that is new, fresh, and encourages viewers to remain subscribed for future shows.\u00a0<\/li>\n\n\n\n<li>Multi-device streaming, which lets users seamlessly bounce between their smartphones, smart TVs, tablets, and laptops.<\/li>\n\n\n\n<li>Recommendation systems that boost watch time by recommending content based on viewing patterns, and make them personalized.<\/li>\n\n\n\n<li>Flexible pricing options depending on the quality of the video, the number of devices allowed, and advertising preferences.<\/li>\n<\/ul>\n\n\n\n<p>This subscription-based business model gives OTT platforms the ability to calculate future revenues more effectively than one-time purchase revenues.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-ott-platform-earn-money-1024x536.png\" alt=\"How ott platform earn money\" class=\"wp-image-34059\" srcset=\"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-ott-platform-earn-money-1024x536.png 1024w, https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-ott-platform-earn-money-300x157.png 300w, https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-ott-platform-earn-money-150x79.png 150w, https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-ott-platform-earn-money-768x402.png 768w, https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-ott-platform-earn-money.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AVOD_Advertising_Video_on_Demand\"><\/span>AVOD (Advertising Video on Demand)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>AVOD is a video streaming service model that delivers content for free and relies on advertising to generate revenue through ads that roll before, during, or after the content.&nbsp;<\/p>\n\n\n\n<p>Other OTT platforms offer premium versions, which are \u201cad-free\u201d and enable users to pay to view without interruptions. YouTube Premium is one of the most widely popular examples, where paid users do not have to face any ads.<\/p>\n\n\n\n<p>Many free movie streaming sites and news streaming applications, regional OTT services, and user-generated content platforms use AVOD extensively.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Real-World Example: YouTube&#8217;s Advertising Model<\/h4>\n\n\n\n<p>YouTube&#8217;s main source of revenue is through free viewing of videos via advertising. The platform makes money via:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pre-roll ads that show before the video tend to be high visibility ads with viewers<\/li>\n\n\n\n<li>Mid-roll ads are placed into longer videos to boost the advertising inventory and watch-time monetization for the video<\/li>\n\n\n\n<li>Sponsored campaigns give brands the opportunity to partner with creators who already have an audience that they can trust<\/li>\n\n\n\n<li>Creator ad revenue sharing programs, where YouTube will split advertising revenue with creators<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TVOD_Transactional_video_on_demand\"><\/span>TVOD (Transactional video on demand)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>TVOD is where viewers pay for what they watch, rather than being required to pay for an entire season of a show.<\/p>\n\n\n\n<p>It is a common design which normally includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Single sales, whereby users get immediate access to a film, TV series or e-release, with no subscription fees.<\/li>\n\n\n\n<li>Movie rentals that give temporary access to movies for a specific amount of time.<\/li>\n\n\n\n<li>Exclusive and live events (sports, movies, etc.) are paid per view.<\/li>\n<\/ul>\n\n\n\n<p>TVOD is typically used in live events like high-quality sports, boxing rings, wrestling shows, etc.<\/p>\n\n\n\n<p>The most suitable scenario for TVOD is when the content being offered is very exclusive, when events are time-sensitive, if users are not interested in recurring subscriptions, and for creating urgency with live premium experiences.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Real-World Example: Pay-Per-View Sports Streaming<\/h4>\n\n\n\n<p>Typically, combat sports networks with larger events like boxing and MMA matches have a TVOD model. Individuals do not take a subscription but instead pay for one show.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hybrid_OTT_Monetization_Model\"><\/span>Hybrid OTT Monetization Model<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hybrid monetization is the combination of several OTT monetization models to optimize the revenue from the same content library.<\/p>\n\n\n\n<p>For example, a hybrid OTT platform can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offer a monthly subscription for users who wish to have access to unlimited content<\/li>\n\n\n\n<li>Display ads to users with the free version of the app<\/li>\n\n\n\n<li>Apply different rental rates to movies or event streams that are being released<\/li>\n<\/ul>\n\n\n\n<p>It offers OTT platforms the opportunity to serve different segments of an audience and grow their revenue.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-do-ott-platforms-make-money-1024x536.png\" alt=\"how ott platform make money\" class=\"wp-image-34060\" srcset=\"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-do-ott-platforms-make-money-1024x536.png 1024w, https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-do-ott-platforms-make-money-300x157.png 300w, https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-do-ott-platforms-make-money-150x79.png 150w, https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-do-ott-platforms-make-money-768x402.png 768w, https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-do-ott-platforms-make-money.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Revenue Split Example in Hybrid OTT Platforms<\/strong><\/p>\n\n\n\n<p>A hybrid OTT platform can come up with revenue streams such as this:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Revenue Source<\/strong><\/td><td><strong>Estimated Contribution<\/strong><\/td><\/tr><tr><td><strong>Subscriptions (SVOD)<\/strong><\/td><td>50%<\/td><\/tr><tr><td><strong>Advertisements (AVOD)<\/strong><\/td><td>30%<\/td><\/tr><tr><td><strong>Rentals &amp; Pay-Per-View (TVOD)<\/strong><\/td><td>15%<\/td><\/tr><tr><td><strong>Sponsorships &amp; Promotions<\/strong><\/td><td>5%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Freemium_Model\"><\/span>Freemium Model<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the freemium model, visitors can access some of the content for free, and other content and premium features can be accessed at a cost.<\/p>\n\n\n\n<p>The following are ways in which a Freemium OTT service can monetize:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The ads are displayed when the user is viewing free content.<\/li>\n\n\n\n<li>To encourage users to pay for premium content or uninterrupted streaming, premium subscriptions are offered.<\/li>\n\n\n\n<li>Sponsored content enables brands to advertise their products directly on the platform.<\/li>\n\n\n\n<li>Exclusive feature upgrades provide extra benefits to the viewer, such as offline viewing or VIP access.<\/li>\n<\/ul>\n\n\n\n<p>Using it can be a strategy to gain more audience as quickly as possible, and then turning them into paying subscribers<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Premium_Access\"><\/span>Premium Access<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Premium access means that a consumer may get access to high-value content ahead of the public, typically without commercials.<\/p>\n\n\n\n<p>OTT platforms support premium monetization in the following ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Access to films that are released before the general public.<\/li>\n\n\n\n<li>Live events (sports, concerts, creator-led) that are exclusive to this service<\/li>\n\n\n\n<li>Ad-free viewing experience for subscribers who want to see uninterrupted streaming.<\/li>\n\n\n\n<li>Fast and dependable streaming without any quality restrictions or buffering, along with extra member benefits or features.<\/li>\n\n\n\n<li>Access to restricted premium content libraries with exclusive or high-value content<\/li>\n<\/ul>\n\n\n\n<p>Is suitable for sports, entertainment, and creator-owned OTT services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Coupons_and_Promotional_Campaigns\"><\/span>Coupons and Promotional Campaigns.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The other sources of OTT revenues consist of promotional partnerships with companies.<\/p>\n\n\n\n<p>This can involve:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discount offers to draw viewers to a show during a specific time of year or a special event<\/li>\n\n\n\n<li>Providing viewers with a coupon code they can use for a product or service<\/li>\n\n\n\n<li>Encouraging sponsored releases of movies, apps, or consumer brands<\/li>\n\n\n\n<li>Utilizing affiliate relationships where the platform receives money from customers that they refer to other stores or websites<\/li>\n<\/ul>\n\n\n\n<p>Such campaigns lead to targeted audiences and add an extra revenue stream for the OTT platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Catch-Up_TV\"><\/span>Catch-Up TV<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A TV broadcasting service that provides access to television programs, movies, and television broadcasts that have been previously broadcast.<\/p>\n\n\n\n<p>It is widely used by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Television networks that wish to keep their scheduled programmes alive for longer.<\/li>\n\n\n\n<li>Broadcasters that cater to audiences in various regions and time zones, with different viewing habits.<\/li>\n\n\n\n<li>News streaming platforms that offer a replay feature for live news reports and special reports<\/li>\n\n\n\n<li>Content services that bring revenue into older entertainment libraries, such as retro and archive materials<\/li>\n<\/ul>\n\n\n\n<p>Catch-up TV is a chance for OTT to turn its old library into revenue and increase viewership.<\/p>\n\n\n\n<section class=\"blog-cta-wrapper\">\n         \n\n         <div class=\"blog-cta-content\">\n\n         <div class=\"blog-cta-lft\"><\/div>\n\n         <div class=\"blog-cta-rgt\">\n            <h1 class=\"cta-title\">\n               Build Your Own OTT Streaming Platform in Just 2 Days\n               <span class=\"onlydesktp\"><\/span>\n               <span class=\"onlydesktp\"><\/span>\n            <\/h1>\n\n            <a rel=\"nofollow\" href=\"https:\/\/www.vplayed.com\/request-demo.php\" class=\"button ripple talk-to-us\" id=\"experts\">Request Demo<\/a>\n\n            <div class=\"blog-cta-image\">\n\n               <div class=\"cta-box-wrap\">\n               <div class=\"cta-box-image\">\n                  <img decoding=\"async\" class=\"cta-image1\" src=\"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2026\/03\/Rating-Platforms.png\" alt=\"cta-btm-img1\" width=\"115\" height=\"52\">\n               <\/div>\n\n               <div class=\"cta-box-content\">\n                  <span class=\"blog-cta-text\">\n                  <span class=\"blog-span\"> 3,500+ <\/span><span class=\"newline\">happy clients<\/span>\n                  <\/span>\n               <\/div>\n               <\/div>\n\n               <div class=\"cta-box-wrap\">\n               <div class=\"cta-box-image\">\n                  <img decoding=\"async\" class=\"cta-image2\" src=\"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2026\/03\/Group-2.png\" alt=\"cta-btm-img2\" width=\"135\" height=\"30\">\n               <\/div>\n\n               <div class=\"cta-box-content\">\n                  <span class=\"blog-num\">4.8\/5<\/span>\n               <\/div>\n               <\/div>\n\n            <\/div>\n         <\/div>\n\n         <\/div>\n      <\/section>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_Should_OTT_Platforms_Use_AVOD_vs_SVOD\"><\/span>When Should OTT Platforms Use AVOD vs SVOD?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AVOD is better suited for services that are designed to attract an audience with free content distribution, while SVOD makes more sense for services that have a premium or exclusive content library.<\/p>\n\n\n\n<p><strong>Select AVOD If You Want To:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ramp up your views and subscribers without a hitch<\/li>\n\n\n\n<li>Provide free streaming, but revenue from ads<\/li>\n\n\n\n<li>Reach out to key target audiences that might not have the means to pay subscription fees monthly<\/li>\n\n\n\n<li>Develop regional or mass-market OTT platforms with high viewer traffic<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-do-ott-platforms-earn-money-1024x536.png\" alt=\"how ott platform earns money\" class=\"wp-image-34062\" srcset=\"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-do-ott-platforms-earn-money-1024x536.png 1024w, https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-do-ott-platforms-earn-money-300x157.png 300w, https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-do-ott-platforms-earn-money-150x79.png 150w, https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-do-ott-platforms-earn-money-768x402.png 768w, https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-do-ott-platforms-earn-money.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Select SVOD If You Want To:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a subscription-based revenue stream, e.g., monthly or yearly, for predictable income<\/li>\n\n\n\n<li>Provide unique content that will prompt long-term subscriptions<\/li>\n\n\n\n<li>Limit reliance on ads and improve the ad-free experience<\/li>\n\n\n\n<li>Ensure high retention rates on a continuous basis with sustained engagement of content<\/li>\n\n\n\n<li>Leverage niche premium audiences willing to pay for niche content access<\/li>\n<\/ul>\n\n\n\n<p><strong>When a Hybrid Model Makes More Sense:<\/strong><\/p>\n\n\n\n<p>Many OTT companies mix AVOD with the SVOD model to promote a balance between audience growth and recurring revenue.<\/p>\n\n\n\n<p><strong>It is best to use a hybrid OTT model if:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You&#8217;d like both free and paid users to be alike<\/li>\n\n\n\n<li>Your site has a variety of content categories<\/li>\n\n\n\n<li>You&#8217;re looking to upsell higher-priced experiences<\/li>\n\n\n\n<li>You want to have more monetisation options than just one<\/li>\n<\/ul>\n\n\n\n<p>Many of the leading OTT platforms are not relying on a single monetization model in 2026, as that isn&#8217;t sufficient.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_OTT_Platforms_Earn_Revenue_From_Advertising\"><\/span>How Do OTT Platforms Earn Revenue From Advertising?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>OTT platforms can generate ad revenues from programmatic ad networks, sponsorships, or payments for premium video ad formats that are integrated into the video stream. Digital video ad spend in the U.S. is expected to surpass <a href=\"https:\/\/www.mediapost.com\/publications\/article\/414828\/#:~:text=by%20Wayne%20Friedman%20%2C%20over%201,Advertising%20Bureau%20(IAB)%20report.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$81.9 billion<\/a> this year, according to the 2026 Interactive Advertising Bureau (IAB) Report.\u00a0<\/p>\n\n\n\n<p>This growth is because of the shift from linear TV to connected TV (CTV). This represents an 11% increase over the previous year and represents over 61% of all TV\/Video advertising spend for the first time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_Advertising_Networks_VAN\"><\/span>Video Advertising Networks (VAN)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>They are networks that automatically play targeted ads to users via a programmatic third-party network. It assists the streaming businesses in automatically monetizing free users, dynamically filling empty ads, and targeting empty audiences based on real-time behavioural data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Direct_Advertising_Sales\"><\/span>Direct Advertising Sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Owners of the platforms negotiate directly with brands for specific marketing campaigns. For an international beverage brand, it might be able to pay an upfront fee or fixed cost per impression to an independent OTT site where it runs exclusive campaigns and the OTT owner retains 100% of the ad money.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sponsorship_Deals\"><\/span>Sponsorship Deals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Brands may pay a premium price to be linked with some of the most valuable visitors to an OTT application. Such a model is commonly used in sports broadcasting, live entertainment, and, in a sports streaming version, or a sports-themed home screen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-ott-makes-money-1024x536.png\" alt=\"ott platform makes money\" class=\"wp-image-34063\" srcset=\"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-ott-makes-money-1024x536.png 1024w, https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-ott-makes-money-300x157.png 300w, https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-ott-makes-money-150x79.png 150w, https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-ott-makes-money-768x402.png 768w, https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2025\/02\/how-ott-makes-money.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_Video_Ad_Formats_Maximize_OTT_Revenue\"><\/span>Which Video Ad Formats Maximize OTT Revenue?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Ad Format<\/strong><\/td><td><strong>Where It Appears<\/strong><\/td><td><strong>Viewer Impact &amp; Performance<\/strong><\/td><\/tr><tr><td><strong>Pre-Roll Ads<\/strong><\/td><td>As soon as the video player session is launched<\/td><td>Attracts the most attention and click-through rate (CTR) before the viewer has gotten too far into the content. Platforms can do this placement at a premium price<\/td><\/tr><tr><td><strong>Mid-Roll Ads<\/strong><\/td><td>Spliced in-line into a video stream<\/td><td>Mid-rolls can be good in terms of keeping the viewers on the page, and they have extremely high completion rates when it comes to long-form streaming media<\/td><\/tr><tr><td><strong>Post-Roll Ads<\/strong><\/td><td>Played immediately following the video material is complete<\/td><td>Makes a strong lasting impression when a viewer is highly engaged and so effectively converts after viewing and recalls the brand and message<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Are_Advertisements_Technically_Delivered_into_an_OTT_Stream\"><\/span>How Are Advertisements Technically Delivered into an OTT Stream?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Technically, OTT <a href=\"https:\/\/www.vplayed.com\/video-content-management-system.php\">content management systems<\/a> employ different ad delivery methods to optimize performance and maximize revenue.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Server-Side Ad Insertion (SSAI)<\/strong><\/h4>\n\n\n\n<p>The video content and the ad are blended together at the server level to create a single digital video stream, which is then played out via SSAI. This approach removes any buffering wheels in between web content and advertising, and smoothly avoids consumer-side web browser ad blocking.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Client-Side Ad Insertion (CSAI)<\/strong><\/h4>\n\n\n\n<p>Streaming companies can make use of software development kits (SDKs) to embed native video gamers with enterprise ad suites, such as Google Ad Manager. This enables external enterprise clients to program the live ad inventory on the <a href=\"https:\/\/www.contus.com\/blog\/best-ott-software\/\" rel=\"nofollow noopener\" target=\"_blank\">OTT Software<\/a> to bid on it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>So, we&#8217;ve explored the various methods OTT platforms can monetize in 2026, ranging from subscription streaming services to advertising revenues, pay-per-view events, sponsorships, and hybrid strategies.<\/p>\n\n\n\n<p>The most successful OTT platforms are not dependent on one source of revenue. Rather, they mix SVOD, AVOD, TVOD, and advertising according to the audience&#8217;s behavior, content type, and long-term business objectives.<\/p>\n\n\n\n<p>The right monetization model affects every facet of your project, whether it&#8217;s starting a niche streaming service, a live sports service, an educational OTT app or an entertainment platform.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Viewer retention<\/li>\n\n\n\n<li>Revenue scalability<\/li>\n\n\n\n<li>Subscriber growth<\/li>\n\n\n\n<li>Advertising potential<\/li>\n\n\n\n<li>Long-term profitability<\/li>\n<\/ul>\n\n\n\n<p>The real challenge isn&#8217;t just about introducing monetisation elements, but about creating an OTT platform that offers superior streaming quality, seamless access to customizable content, varied pricing options, and steady viewer engagement.<\/p>\n\n\n\n<p>In 2026, platforms with a mix of premium content and flexible revenue structures will have a competitive advantage in boosting revenues and keeping audiences engaged in the rapidly evolving streaming domain.<\/p>\n\n\n\n<div class=\"cta-business\">\n        <summary class=\"cta-business-heading\">One Platform to Transform Your OTT Streaming Business<\/summary>\n        <ul>\n            <li>\n                <a href=\"https:\/\/www.vplayed.com\/request-demo.php\"> <span>Request Demo<\/span> \n                    <svg width=\"35\" height=\"16\" viewBox=\"0 0 35 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path d=\"M34.2934 8.44148C34.6839 8.05096 34.6839 7.41779 34.2934 7.02727L27.9295 0.663307C27.5389 0.272783 26.9058 0.272783 26.5152 0.663307C26.1247 1.05383 26.1247 1.687 26.5152 2.07752L32.1721 7.73438L26.5152 13.3912C26.1247 13.7818 26.1247 14.4149 26.5152 14.8054C26.9058 15.196 27.5389 15.196 27.9295 14.8054L34.2934 8.44148ZM0.25293 8.73438H33.5863V6.73438H0.25293V8.73438Z\" fill=\"#0066FF\"><\/path> <\/svg>\n                <\/a>\n                <span>Book a Live, Personalized Demo<\/span>\n            <\/li>\n            <li>\n                <a href=\"https:\/\/www.vplayed.com\/contact-sales.php\"> <span>Contact Sales<\/span> \n                    <svg width=\"35\" height=\"16\" viewBox=\"0 0 35 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path d=\"M34.2934 8.44148C34.6839 8.05096 34.6839 7.41779 34.2934 7.02727L27.9295 0.663307C27.5389 0.272783 26.9058 0.272783 26.5152 0.663307C26.1247 1.05383 26.1247 1.687 26.5152 2.07752L32.1721 7.73438L26.5152 13.3912C26.1247 13.7818 26.1247 14.4149 26.5152 14.8054C26.9058 15.196 27.5389 15.196 27.9295 14.8054L34.2934 8.44148ZM0.25293 8.73438H33.5863V6.73438H0.25293V8.73438Z\" fill=\"#0066FF\"><\/path> <\/svg>\n                <\/a>\n                <span>Reach Out to Our OTT Experts<\/span>\n            <\/li>\n        <\/ul>\n<\/div>\n\n\n\n<section>\n        <div class=\"linkSectionWrapper\">\n            <h6 id=\"fl-heading\" class=\"fl-heading\">\n                <span class=\"fl-heading-text\">People Frequently Read: <\/span>\n            <\/h6>\n            <ul class=\"rich-text\">\n                <li><a href=\"https:\/\/www.vplayed.com\/blog\/how-does-netflix-make-money\/\">How Does Netflix Make Money?<\/a><\/li>\n                 <li><a href=\"https:\/\/www.vplayed.com\/blog\/how-to-make-movie-streaming-website\/\">How to Create Movie Streaming Website<\/a><\/li>\n                <li><a href=\"https:\/\/www.vplayed.com\/blog\/video-streaming-app-builders\/\">Best Video Streaming App Builders<\/a><\/li>\n                <li><a href=\"https:\/\/www.vplayed.com\/blog\/how-to-build-sports-streaming-app\/\">How to Start OTT Sports Streaming App?<\/a><\/li>\n                <\/ul>\n        <\/div>\n    <\/section>\n\n\n\n<script type=\"application\/ld+json\">\n    [{\n            \"@context\": \"http:\/\/schema.org\",\n            \"@type\": \"Product\",\n            \"name\": \"VPlayed\",\n\t\"applicationCategory\":\"OTT\",\n      \"operatingSystem\":\"Android, Windows, iOS, TV App's\",\n            \"aggregateRating\": {\n\"@type\": \"AggregateRating\",\n\"ratingValue\":9.6,\n\"reviewCount\":869,\n\"bestRating\":10,\n\"worstRating\":1\n            }\n    }]\n<\/script>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary There are several ways for OTT platforms to monetize their services: video advertising, sponsorships, subscriptions, pay-per-view, and hybrid video monetization models. The blog details the various ad formats, including pre-roll ads, mid-roll ads, and post-roll ads, and how they can help to cater to viewers while boosting streaming income. Further, it examines the [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":34064,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1751],"tags":[2402,2401,2403,2400,2399],"class_list":["post-34057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-streaming-guides","tag-how-do-ott-platforms-make-money","tag-how-does-ott-make-money","tag-how-ott-earn-money","tag-how-ott-platform-earn-money","tag-how-ott-platforms-make-money"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/posts\/34057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/comments?post=34057"}],"version-history":[{"count":12,"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/posts\/34057\/revisions"}],"predecessor-version":[{"id":40106,"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/posts\/34057\/revisions\/40106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/media\/34064"}],"wp:attachment":[{"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/media?parent=34057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/categories?post=34057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/tags?post=34057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}