{"id":25031,"date":"2022-11-15T06:16:03","date_gmt":"2022-11-15T11:16:03","guid":{"rendered":"https:\/\/www.vplayed.com\/blog\/?p=25031"},"modified":"2026-01-06T07:25:29","modified_gmt":"2026-01-06T07:25:29","slug":"what-is-video-transcoding","status":"publish","type":"post","link":"https:\/\/www.vplayed.com\/blog\/what-is-video-transcoding\/","title":{"rendered":"Video Transcoding: What it is & Why It’s Important for Streaming in 2026?"},"content":{"rendered":"\n

Video technology has seen a huge evolution in the past couple of years. <\/span><\/p>\n\n\n\n

The growth has been simultaneously coming up with the rapid innovation and establishment of internet.<\/span><\/p>\n\n\n\n

Earlier were the days where videos use to make a large collection, since it’s in motion graphic pictures, and with the existence of photos. <\/span><\/p>\n\n\n\n

They were in the age of VHS tapes or DVDs which made excessively bulky files when videos turned into the shift of digital streaming industry. <\/span><\/p>\n\n\n\n

It became a lot more difficult to upload and share it with modern types of hardware. <\/span><\/p>\n\n\n\n

What many people may not realize is there\u2019s a technical process which makes consuming your content more possible, which includes transcoding. <\/span><\/p>\n\n\n\n

Today, the way people watch videos has dramatically changed over the time, from using traditional TV systems to streaming on desktop, laptops, smartphones and more through the medium of internet.<\/span><\/p>\n\n\n\n

Video transcoding was brought to life and treated as a solution to aid in this technological transition. <\/span><\/p>\n\n\n\n

Definitely without any doubt, this technology has made it possible to stream video over the internet both in real-time and on-demand. <\/span><\/p>\n\n\n\n

You may know a little bit about what transcoding is, or might be wondering what this word is all about that you have been hearing all this time.. <\/span><\/p>\n\n\n\n

However, regardless of your situation,  you will have total control over the transcoding process after reading this blog post.  <\/span><\/p>\n\n\n\n

And let\u2019s not forget that video transcoding is an important part of video streaming.  <\/span><\/p>\n\n\n\n

<\/span>What is Video Transcoding?<\/b><\/span><\/h2>\n\n\n\n

Technically speaking, video transcoding involves decompression of an encoded video file, altering it, and then recompress it potentially in a different format – for delivering the content to end users. <\/span><\/p>\n\n\n\n

This entire conversion process can take place at the media server orelse in a cloud-based streaming platform. <\/span><\/p>\n\n\n\n

The key highlight of media transcoding lets us know that content distributors can re-encode the data into a common codec, transize the video into a low resolution, or transrate the content file into a low bitrate. <\/span><\/p>\n\n\n\n

\"What<\/figure>\n\n\n\n

A scalable OTT video transcoding<\/a> converts bits from a network data stream into a picture for the user and then translates the video into a bit stream to deliver across a network. <\/span><\/p>\n\n\n\n

Later, it breaks up video bit streams into bit stream subset that add layers of quality & resolution to video signals. <\/span><\/p>\n\n\n\n

Let\u2019s break down the two Ts: <\/strong><\/span><\/p>\n\n\n\n