{"id":22840,"date":"2022-05-24T07:49:43","date_gmt":"2022-05-24T12:49:43","guid":{"rendered":"https:\/\/www.vplayed.com\/blog\/?p=22840"},"modified":"2025-05-20T04:33:26","modified_gmt":"2025-05-20T09:33:26","slug":"client-side-vs-server-side-ad-insertion","status":"publish","type":"post","link":"https:\/\/www.vplayed.com\/blog\/client-side-vs-server-side-ad-insertion\/","title":{"rendered":"Which Technology Should AVOD Players Leverage: SSAI or CSAI?"},"content":{"rendered":"\n

AVOD is here to stay!<\/span><\/p>\n\n\n\n

With the subscriber churn hitting an unprecedented high, it is quite evident that the ad-based model is what the OTT giants are inclining towards. <\/span><\/p>\n\n\n\n

Of course, the subscription ecosystem is not dying anytime soon. However, there is a spike in platforms beginning to capitalize on ads now more than ever. <\/span><\/p>\n\n\n\n

In fact, stats reveal that VOD platform<\/a> video advertising is the largest segment holding a whopping market volume of $183 billion.\u00a0<\/span><\/p>\n\n\n\n

But, to reign supreme in the AVOD landscape, content owners ought to first decide upon the technology that should be instilled to deliver ads to the end-user.\u00a0<\/span><\/p>\n\n\n\n

Recommended Read:<\/b> How AVOD is driving the OTT game?<\/span><\/a><\/p>\n\n\n\n

<\/span>What is OTT Ad Insertion?<\/b><\/span><\/h2>\n\n\n\n

Ad agencies are aplenty and want to make use of every possible medium to take their brand to the next level. Publishers on the other hand, have begun leveraging this trend to garner the best monetary results. <\/span><\/p>\n\n\n\n

However, the ad landscape has radically changed over the past few years. It is targeted advertising, brands are keen on and similarly, online video platform<\/a> too are extremely cautious about delivering ads that are personalized, and not cause annoyance.\u00a0<\/span><\/p>\n\n\n\n

Hence arose the concept of DAI (Dynamic Ad Insertion), a server-side ad technology that ensures personalized ads are delivered to the intended audience by making use of insights from geolocalization, socio-demographics, and behavioral profiles per device, content, and user.<\/span><\/p>\n\n\n\n

<\/span>An Overview of SSAI (Server-Side Ad Insertion)<\/b><\/span><\/h2>\n\n\n\n

Otherwise called ad stitching, SSAI integrates ads into the streams, unlike CSAI, where the client (media player) places ads in a pre-defined fashion. <\/span><\/p>\n\n\n\n

But, when it comes to SSAI, the server stitches the ads directly into the video content, delivering a seamless viewer experience. This gives audiences a feeling of watching a continuous stream rather than intrusive ad breaks. <\/span><\/p>\n\n\n\n

Moreover, it solves a serious issue that exists with CSAI. Since the ads are stitched together with the streams and it appears as a continuous sequence of video data, ad blockers don\u2019t work with SSAI and the ads are played anyway.<\/span><\/p>\n\n\n\n

\"Workflow\"<\/figure>\n\n\n\n

<\/span>Talking about CSAI (Client-Side Ad Insertion)<\/b><\/span><\/h2>\n\n\n\n

When it comes to CSAI, the client (video player) sends a request to the ad server and gets the ad delivered based on the ad marker placed in the video content. Once the player receives the ad, the existing stream is paused for an ad break and resumes playing once the commercial is completed. <\/span><\/p>\n\n\n\n

\n
<\/path><\/defs><\/use><\/mask><\/circle><\/g><\/g><\/g><\/svg>\n \n \n <\/path>\n <\/g>\n <\/svg>\n<\/div>\n

<\/span>Recommended Reading<\/span><\/h3>\n