{"id":21594,"date":"2022-03-22T06:46:14","date_gmt":"2022-03-22T11:46:14","guid":{"rendered":"https:\/\/blog.vplayed.com\/?p=21594"},"modified":"2024-01-29T04:28:05","modified_gmt":"2024-01-29T09:28:05","slug":"what-is-ott-video-transcoding","status":"publish","type":"post","link":"https:\/\/www.vplayed.com\/blog\/what-is-ott-video-transcoding\/","title":{"rendered":"What is Video Transcoding? Why is it Essential for OTT Streaming?"},"content":{"rendered":"\n

The fact that video consumption contributes to over 80% of the total Internet traffic is game-changing, and OTT is one major reason why the media industry is the way it is. <\/span><\/p>\n\n\n\n

Thanks to the wide variety of display devices that have evolved over the years in making <\/span>over-the-top technology<\/span><\/a> one of the most adopted ways for viewing content. <\/span><\/p>\n\n\n\n

But, for a captured video to reach an end-user device in the right quality for an enhanced viewer experience demands more than mere broadcasting. A multitude of file formats that are compatible with a wider range of platforms\/ players is what can make a piece of content fetch the reach it intended to. <\/span><\/p>\n\n\n\n

And this is where, as a content producer, you ought to understand the significance of encoding and transcoding in a streaming workflow. <\/span><\/p>\n\n\n\n

<\/span>What is Video Transcoding?<\/span><\/h2>\n\n\n\n

\u201c<\/b>Video transcoding<\/b> is the process of converting encoded data from one form to another involving change in 3 key elements of an uploaded video \u2014 the file format, resolution, and framerate.<\/span>\u201d<\/b><\/p>\n\n\n\n

In simple terms, Transcoding is particularly useful when users want to serve media without much buffering to multiple target devices like mobile phones, web, or smart TV, assuring a positive and stutter-free user experience.<\/span><\/p>\n\n\n\n

<\/span>The OTT Transcoding Workflow<\/b><\/span><\/h3>\n\n\n\n

Here\u2019s illustrating the step-by-step process of how transcoding works:<\/span><\/p>\n\n\n\n

<\/span>Input Stages:<\/b><\/b><\/span><\/h3>\n\n\n\n

1. Upload encoded content<\/b><\/p>\n\n\n\n

The video is re-formatted so that any device can recognize and interpret the data. <\/span>HLS (HTTP Live Streaming)<\/span><\/a> supports H.264 & H.265 encoding. <\/span><\/p>\n\n\n\n

2. Create a pipeline in encoder <\/b>specifying the input source (encoder output) & the output destination; set the necessary privileges to access video output. <\/span><\/p>\n\n\n\n

3. Create a job:<\/b><\/p>\n\n\n\n