{"id":17904,"date":"2021-07-20T11:17:58","date_gmt":"2021-07-20T16:17:58","guid":{"rendered":"https:\/\/blog.vplayed.com\/?p=17904"},"modified":"2026-04-08T01:46:35","modified_gmt":"2026-04-08T01:46:35","slug":"ott-platform-pricing","status":"publish","type":"post","link":"https:\/\/www.vplayed.com\/blog\/ott-platform-pricing\/","title":{"rendered":"How to Fix the Profitable OTT Pricing Models for Your Streaming Platform?"},"content":{"rendered":"\n\n\n<p><em><b>Sum Value The Most!&nbsp;<\/b><\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The big word of today is none other than \u201cOTT\u201d which is on high rise casting a big difference!<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>OTT video platform<span style=\"font-weight: 400;\"> services marketplace is almost set to reach nearly $1040B in revenue by 2027.&nbsp; <\/span><\/p>\n<\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Apart from top platform players like Netflix, Amazon Prime &amp; varied competitors, traditional channel broadcasters just like Disney+, Alt Balaji, Sony Liv set an unexpected<\/span> <a href=\"https:\/\/www.vplayed.com\/ott-video-platform.php\"><span style=\"font-weight: 400;\">OTT solution<\/span><\/a><span style=\"font-weight: 400;\"> business plan<span style=\"font-weight: 400;\"> and entered into the rapid-paced coining race!&nbsp;<\/span><\/span><\/p>\n\n\n\n<p><em>Today, we will take you through essential insights, all that you need about how OTT channels earn money <\/em><span style=\"font-weight: 400;\"><em>and keep minting year after another&#8230;<\/em>&nbsp;<\/span><\/p>\n\n\n\n<p>OTT pricing <span style=\"font-weight: 400;\">factors play a mighty role in your <\/span><span style=\"font-weight: 400;\">streaming business performance<\/span><span style=\"font-weight: 400;\">. So it is important to choose your unique platform streaming characteristics that help you to set your broadcasting goals.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To set your modus operandi, let\u2019s look into these popular <\/span><a href=\"https:\/\/www.vplayed.com\/video-monetization-platform.php\"><span style=\"font-weight: 400;\">video monetization platform<\/span><\/a><span style=\"font-weight: 400;\"> models and learn how these contribute &amp; set a path into your <\/span>OTT platform pricing.<\/p>\n\n\n\n<section class=\"cta-mission\">\n        <summary class=\"cta-mission-heading\">It&#8217;s Time to Launch Your OTT Video Platform With <b>VPlayed<\/b><\/summary>\n        <ul>\n<li>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.963\" height=\"23.049\" viewBox=\"0 0 22.963 23.049\">\n               <g id=\"_x34_1\" transform=\"translate(-4.125 -7.068)\">\n                  <path id=\"Path_157388\" data-name=\"Path 157388\" d=\"M25.029,34.2a.3.3,0,0,0,.391,0c2.472-2.145,4.726-4.395,7.415-6.665a1.093,1.093,0,0,0,.39-.772,1.116,1.116,0,0,0-1.818-.925c-2.3,1.9-4.213,3.623-6,5.4-.351-.35-.82-.851-1.4-1.494a1.248,1.248,0,0,0-1.85,1.675A31.542,31.542,0,0,0,25.029,34.2Z\" transform=\"translate(-10.718 -11.781)\" fill=\"#1763e2\"><\/path>\n                  <path id=\"Path_157389\" data-name=\"Path 157389\" d=\"M8.5,29.213A11.824,11.824,0,0,0,22,29.693a12.275,12.275,0,0,0,5.05-10.9c-.216-6.136-4.2-9.957-10.761-10.256A9.808,9.808,0,0,0,10.829,9.9a11.747,11.747,0,0,0-6.074,6.527A11.573,11.573,0,0,0,8.5,29.213ZM7.188,14.735c1.853-3.467,5.159-5.784,9.07-5.6,6.486.3,10.206,4.011,10.206,10.193A10.186,10.186,0,1,1,7.188,14.735Z\" transform=\"translate(0 -1.459)\" fill=\"#1763e2\"><\/path>\n               <\/g>\n               <\/svg>\nFully Customizable<\/li>\n<li>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.963\" height=\"23.049\" viewBox=\"0 0 22.963 23.049\">\n               <g id=\"_x34_1\" transform=\"translate(-4.125 -7.068)\">\n                  <path id=\"Path_157388\" data-name=\"Path 157388\" d=\"M25.029,34.2a.3.3,0,0,0,.391,0c2.472-2.145,4.726-4.395,7.415-6.665a1.093,1.093,0,0,0,.39-.772,1.116,1.116,0,0,0-1.818-.925c-2.3,1.9-4.213,3.623-6,5.4-.351-.35-.82-.851-1.4-1.494a1.248,1.248,0,0,0-1.85,1.675A31.542,31.542,0,0,0,25.029,34.2Z\" transform=\"translate(-10.718 -11.781)\" fill=\"#1763e2\"><\/path>\n                  <path id=\"Path_157389\" data-name=\"Path 157389\" d=\"M8.5,29.213A11.824,11.824,0,0,0,22,29.693a12.275,12.275,0,0,0,5.05-10.9c-.216-6.136-4.2-9.957-10.761-10.256A9.808,9.808,0,0,0,10.829,9.9a11.747,11.747,0,0,0-6.074,6.527A11.573,11.573,0,0,0,8.5,29.213ZM7.188,14.735c1.853-3.467,5.159-5.784,9.07-5.6,6.486.3,10.206,4.011,10.206,10.193A10.186,10.186,0,1,1,7.188,14.735Z\" transform=\"translate(0 -1.459)\" fill=\"#1763e2\"><\/path>\n               <\/g>\n               <\/svg>\nLifetime Ownership<\/li>\n<li>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.963\" height=\"23.049\" viewBox=\"0 0 22.963 23.049\">\n               <g id=\"_x34_1\" transform=\"translate(-4.125 -7.068)\">\n                  <path id=\"Path_157388\" data-name=\"Path 157388\" d=\"M25.029,34.2a.3.3,0,0,0,.391,0c2.472-2.145,4.726-4.395,7.415-6.665a1.093,1.093,0,0,0,.39-.772,1.116,1.116,0,0,0-1.818-.925c-2.3,1.9-4.213,3.623-6,5.4-.351-.35-.82-.851-1.4-1.494a1.248,1.248,0,0,0-1.85,1.675A31.542,31.542,0,0,0,25.029,34.2Z\" transform=\"translate(-10.718 -11.781)\" fill=\"#1763e2\"><\/path>\n                  <path id=\"Path_157389\" data-name=\"Path 157389\" d=\"M8.5,29.213A11.824,11.824,0,0,0,22,29.693a12.275,12.275,0,0,0,5.05-10.9c-.216-6.136-4.2-9.957-10.761-10.256A9.808,9.808,0,0,0,10.829,9.9a11.747,11.747,0,0,0-6.074,6.527A11.573,11.573,0,0,0,8.5,29.213ZM7.188,14.735c1.853-3.467,5.159-5.784,9.07-5.6,6.486.3,10.206,4.011,10.206,10.193A10.186,10.186,0,1,1,7.188,14.735Z\" transform=\"translate(0 -1.459)\" fill=\"#1763e2\"><\/path>\n               <\/g>\n               <\/svg>\nOn-Premise\/On-Cloud<\/li>\n<li>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.963\" height=\"23.049\" viewBox=\"0 0 22.963 23.049\">\n               <g id=\"_x34_1\" transform=\"translate(-4.125 -7.068)\">\n                  <path id=\"Path_157388\" data-name=\"Path 157388\" d=\"M25.029,34.2a.3.3,0,0,0,.391,0c2.472-2.145,4.726-4.395,7.415-6.665a1.093,1.093,0,0,0,.39-.772,1.116,1.116,0,0,0-1.818-.925c-2.3,1.9-4.213,3.623-6,5.4-.351-.35-.82-.851-1.4-1.494a1.248,1.248,0,0,0-1.85,1.675A31.542,31.542,0,0,0,25.029,34.2Z\" transform=\"translate(-10.718 -11.781)\" fill=\"#1763e2\"><\/path>\n                  <path id=\"Path_157389\" data-name=\"Path 157389\" d=\"M8.5,29.213A11.824,11.824,0,0,0,22,29.693a12.275,12.275,0,0,0,5.05-10.9c-.216-6.136-4.2-9.957-10.761-10.256A9.808,9.808,0,0,0,10.829,9.9a11.747,11.747,0,0,0-6.074,6.527A11.573,11.573,0,0,0,8.5,29.213ZM7.188,14.735c1.853-3.467,5.159-5.784,9.07-5.6,6.486.3,10.206,4.011,10.206,10.193A10.186,10.186,0,1,1,7.188,14.735Z\" transform=\"translate(0 -1.459)\" fill=\"#1763e2\"><\/path>\n               <\/g>\n               <\/svg>\n100% White-label<\/li>\n<li>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.963\" height=\"23.049\" viewBox=\"0 0 22.963 23.049\">\n               <g id=\"_x34_1\" transform=\"translate(-4.125 -7.068)\">\n                  <path id=\"Path_157388\" data-name=\"Path 157388\" d=\"M25.029,34.2a.3.3,0,0,0,.391,0c2.472-2.145,4.726-4.395,7.415-6.665a1.093,1.093,0,0,0,.39-.772,1.116,1.116,0,0,0-1.818-.925c-2.3,1.9-4.213,3.623-6,5.4-.351-.35-.82-.851-1.4-1.494a1.248,1.248,0,0,0-1.85,1.675A31.542,31.542,0,0,0,25.029,34.2Z\" transform=\"translate(-10.718 -11.781)\" fill=\"#1763e2\"><\/path>\n                  <path id=\"Path_157389\" data-name=\"Path 157389\" d=\"M8.5,29.213A11.824,11.824,0,0,0,22,29.693a12.275,12.275,0,0,0,5.05-10.9c-.216-6.136-4.2-9.957-10.761-10.256A9.808,9.808,0,0,0,10.829,9.9a11.747,11.747,0,0,0-6.074,6.527A11.573,11.573,0,0,0,8.5,29.213ZM7.188,14.735c1.853-3.467,5.159-5.784,9.07-5.6,6.486.3,10.206,4.011,10.206,10.193A10.186,10.186,0,1,1,7.188,14.735Z\" transform=\"translate(0 -1.459)\" fill=\"#1763e2\"><\/path>\n               <\/g>\n               <\/svg>\nZero Revenue Share<\/li>\n<li>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.963\" height=\"23.049\" viewBox=\"0 0 22.963 23.049\">\n               <g id=\"_x34_1\" transform=\"translate(-4.125 -7.068)\">\n                  <path id=\"Path_157388\" data-name=\"Path 157388\" d=\"M25.029,34.2a.3.3,0,0,0,.391,0c2.472-2.145,4.726-4.395,7.415-6.665a1.093,1.093,0,0,0,.39-.772,1.116,1.116,0,0,0-1.818-.925c-2.3,1.9-4.213,3.623-6,5.4-.351-.35-.82-.851-1.4-1.494a1.248,1.248,0,0,0-1.85,1.675A31.542,31.542,0,0,0,25.029,34.2Z\" transform=\"translate(-10.718 -11.781)\" fill=\"#1763e2\"><\/path>\n                  <path id=\"Path_157389\" data-name=\"Path 157389\" d=\"M8.5,29.213A11.824,11.824,0,0,0,22,29.693a12.275,12.275,0,0,0,5.05-10.9c-.216-6.136-4.2-9.957-10.761-10.256A9.808,9.808,0,0,0,10.829,9.9a11.747,11.747,0,0,0-6.074,6.527A11.573,11.573,0,0,0,8.5,29.213ZM7.188,14.735c1.853-3.467,5.159-5.784,9.07-5.6,6.486.3,10.206,4.011,10.206,10.193A10.186,10.186,0,1,1,7.188,14.735Z\" transform=\"translate(0 -1.459)\" fill=\"#1763e2\"><\/path>\n               <\/g>\n               <\/svg>\nHire Developers<\/li>\n<\/ul>\n<a href=\"https:\/\/www.vplayed.com\/request-demo.php\" class=\"self-host-cta-btn\">Request Demo<\/a>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ott-business-models\"><span class=\"ez-toc-section\" id=\"OTT_Business_Models\"><\/span><b>OTT Business Models:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.vplayed.com\/wp-content\/uploads\/2021\/07\/inner-image-1-1-1024x536.png\" alt=\"OTT Pricing models\" class=\"wp-image-17946\"\/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"1-subscription-video-on-demand-svod\"><span class=\"ez-toc-section\" id=\"1Subscription_Video_on_Demand_SVOD\"><\/span><b>1.Subscription Video on Demand (SVOD)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Subscription video on demand is the prime video monetization <\/span>OTT strategy<span style=\"font-weight: 400;\">, chosen by most of the media broadcasters who charge their prospective subscribers with a monthly, quarterly, or yearly subscription fee. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This provides unlimited access to your curated over-the-top library based on the chosen timeframe &amp; views on-demand content such as movies, tv shows, albums, live tv channels, etc.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Major pluses<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">This brings a straightforward pay plan &amp; effective in the long run<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Majority subscriptions will cover its cost multiplied times over&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Viewers know the <\/span>OTT cost <span style=\"font-weight: 400;\">before paying every month&nbsp;&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-advertisement-video-on-demand-avod\"><span class=\"ez-toc-section\" id=\"2_Advertisement_Video_on_Demand_AVOD\"><\/span><b>2. Advertisement Video on Demand (AVOD)&nbsp;<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.vplayed.com\/blog\/what-is-avod\/\">What does AVOD stand for<\/a>? Advertising video on demand is the next-best OTT revenue-striking pricing model<span style=\"font-weight: 400;\"> which gives you a sure shot of investment returns for the targeted base.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"> Basically, your platform consumers pay for seconds-based content that is showcased for a couple of minutes. They are none other than online advertisements. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In today\u2019s scenario, keeping in mind, many viewers leverage digital ads, for buying things that are most essential, after viewing a satisfactory display ad streaming.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><b>Major pluses<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monetize <a href=\"https:\/\/www.vplayed.com\/ott-tv-app.php\"><span style=\"font-weight: 400;\">OTT TV app<\/span><\/a><span style=\"font-weight: 400;\"> on the go with the help of ad partnerships<\/span><\/li>\n\n\n\n<li>With a self-hosted platform choose your ad placements during video broadcasts<\/li>\n\n\n\n<li>Earn per second plus revenue to take your manage OTT platform cost<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-pay-per-view-transactional-video-on-demand\"><span class=\"ez-toc-section\" id=\"3_Pay-Per-View_Transactional_Video_on_Demand\"><\/span><b>3. Pay-Per-View (Transactional Video on Demand)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Transactional- based which is commonly known as Pay-Per-View video on demand indicates that only individual pieces of demanding content after a payment process are provided with access control. <\/p>\n\n\n\n<p>The key highlights of <a href=\"https:\/\/www.contus.com\/blog\/build-ott-video-platform\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">starting an OTT platform<\/span><\/a><span style=\"font-weight: 400;\"> business plan add value to your produced or owned content with pay as per the video viewing model &amp; viewers can rent or buy the access accordingly.<\/span><\/p>\n\n\n\n<p><b>Major pluses<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">You can typically rent it out between 24 &amp; 48 hrs from the time of hit play&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Many platform owners set their own parameters, like 30-day content access&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Immediate monetization is more likely with fresh releases, due to viewer\u2019s curiosity&nbsp;&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-hybrid-monetization-models\"><span class=\"ez-toc-section\" id=\"4_Hybrid_Monetization_Models\"><\/span><b>4. Hybrid Monetization Models<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While you venture into a detailed study of how <a href=\"https:\/\/www.vplayed.com\/online-video-platform.php\">online video platform<\/a> really make money<span style=\"font-weight: 400;\">, you can also look into alternative pricing models which work effectively well, and benefit with added leverage. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Hybrid models such as a combination of subscription and advertisement are distinctively popular as it gives privilege attributes to both users and over-the-top broadcasters.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><b>Major pluses<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">There are absolutely zero sacrifices on surplus revenue since it isn\u2019t one-tracked&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">With flexible user payment option, subscription pays would impact positively&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Having benefits of each monetization model, the revenue support system is high&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<figure><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/dYFhjNRBlog\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Okay, readers! Moving forward, in the next segment we will look into.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-create-an-ott-pricing-model\"><span class=\"ez-toc-section\" id=\"How_to_Create_an_OTT_Pricing_Model\"><\/span><b>How to Create an OTT Pricing Model?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.vplayed.com\/wp-content\/uploads\/2021\/07\/inner-image-2-1024x536.png\" alt=\"OTT Pricing Model Strategy\" class=\"wp-image-17949\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Creating an <a href=\"https:\/\/www.vplayed.com\/blog\/ott-revenue-models\/\"><span style=\"font-weight: 400;\">OTT pricing model<\/span><\/a><span style=\"font-weight: 400;\"> is a key step in the development of your OTT platform.<\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This requires significant planning and evaluation before setting the prices as per the market\u2019s estimation.&nbsp; <\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Moreover, you need to work on realistic factors to add desired value and determine the worth of your platform.&nbsp;<\/span><\/span><\/p>\n\n\n\n<p><em><span style=\"font-weight: 400;\">Few factors to keep in mind while fixing <\/span>OTT rates <span style=\"font-weight: 400;\">to your services are: <\/span><b>&nbsp;<\/b><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Serve_the_Purpose_of_Content\"><\/span><h5><b>Serve the Purpose of Content<\/b><span style=\"color: initial; font-size: 18px;\"> <\/span><\/h5><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">The main purpose of your curated content depends on the pricing model with which you structure. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And this depends largely on the purpose of your video package offered, which can influence your audience before considering buying them.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Delve_deeper_into_Operating_Costs\"><\/span><h5><b>Delve deeper into Operating Costs<\/b><span style=\"color: initial; font-size: 18px;\"> <\/span><\/h5><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When we look into how popular <span style=\"font-weight: 400;\"><a href=\"https:\/\/www.contus.com\/blog\/ott-platforms\/\" rel=\"nofollow noopener\" target=\"_blank\">top OTT platforms<\/a> make money, operational costs play a dominant role to establish as the #1 player. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Besides that, when you think to flourish your platform base, many factors come into play such as end-to-end development cycle, streaming software utilization, 3rd party partnerships, or producing original content. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">All of this helps to decide what sort of price tag you would estimate.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whatre_Your_Audiences_Preferences\"><\/span><h5><b>What\u2019re Your Audience\u2019s Preferences<\/b><span style=\"color: initial; font-size: 18px;\"> <\/span><\/h5><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Your audience understanding of your popular content will determine the sustenance of the cost of your OTT platform. <\/p>\n\n\n\n<p>As mentioned above, the increased importance of the purpose of videos will take a test on how much your users are willing to pay. <\/p>\n\n\n\n<p>Budget right from supplementary platform to all-inclusive specialized platform comes into major play to have a single or hybrid-based pricing model.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Biggest_of_All_Brand_Recognition\"><\/span><h5><b>Biggest of All Brand Recognition&nbsp;<\/b><span style=\"color: initial; font-size: 18px;\"> <\/span><\/h5><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Are you just starting to set and approach, or do you carry a large fan following? <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This question makes a lot of difference which decides if your users are willing to choose in the first place. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s say if your platform is in the 3rd or 4th recommended <a href=\"https:\/\/www.vplayed.com\/blog\/ott-streaming-services\/\">OTT service<\/a>, definitely, people are unlikely to shell out tons of cashback at your place.&nbsp; <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So, a branded <a href=\"https:\/\/www.apptha.com\/blog\/best-ott-platforms-to-launch-your-ott-service\/\" rel=\"nofollow noopener\" target=\"_blank\">best OTT platforms<\/a> elevates your subs count since it&#8217;s been popular for a while.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cross-collateralization_keeps_it_on\"><\/span><h5><b>Cross-collateralization keeps it on<\/b><span style=\"color: initial; font-size: 18px;\"> <\/span><\/h5><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Decide for yourself if your platform would solely make its journey in a competitive marketplace or drive real-world sales to use as a promotional tool! <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you offer normal packages just as defined before, you can club models like advertisements &amp; cross-collaborate to manage your platform expenses &amp; get to offer low-cost subscriptions to your valuable customers.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"cta-wrapper-one\">\n<h5 class=\"cta-heading\">Looking To Build Your Own <span class=\"highlight\">OTT Video Platform?<\/span><\/h5>\n<p class=\"cta-content\">Start and Grow Your Video Streaming Service With 1000+ Features &amp; 9+ Revenue Models.<\/p>\n<ul class=\"cta-wrapper\">\n<li><img decoding=\"async\" src=\"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2024\/03\/checked.png\">\nHighly Customizable<\/li>\n<li><img decoding=\"async\" src=\"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2024\/03\/checked.png\">\nLife Time Ownership<\/li>\n<li><img decoding=\"async\" src=\"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2024\/03\/checked.png\">\nOwn 100% of Your Revenue\n<\/li>\n<li><img decoding=\"async\" src=\"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2024\/03\/checked.png\">\nFull-Branding Freedom<\/li>\n\n<\/ul>\n<a href=\"https:\/\/www.vplayed.com\/request-demo.php\" class=\"self-host-cta-btn\">Request Demo<\/a>\n\n<img decoding=\"async\" src=\"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2024\/03\/ott-platform.png\" class=\"cta-image-thumbnail\">\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"types-of-ott-content-pricing-strategies\"><span class=\"ez-toc-section\" id=\"Types_of_OTT_Content_Pricing_Strategies\"><\/span><b>Types of OTT Content Pricing Strategies<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.vplayed.com\/wp-content\/uploads\/2021\/07\/inner-image-4-1024x536.png\" alt=\"OTT Content Pricing Strategies\" class=\"wp-image-17950\"\/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">Businesses price their over-the-top (OTT) services in a variety of ways. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While there is no one-size-fits-all approach to pricing, it is quintessential to keenly understand the fundamental needs of your target audience before devising strategic pricing plans.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><b>Freemium Plan Pricing<\/b><span style=\"color: initial; font-size: 18px;\"> <\/span><\/h5>\n\n\n\n<p>Initially, when you welcome your consumers, determining an optimum pricing strategy can be quite tricky! <\/p>\n\n\n\n<p>When we analyze the same question, as to <a href=\"https:\/\/www.contus.com\/blog\/how-ott-platforms-earn-money\/\" rel=\"nofollow noopener\" target=\"_blank\">how does OTT platform earns money<\/a>, one of its rising factors show us the right subscription price depends on user expectations, cost factors, etc. <\/p>\n\n\n\n<p>Here, if you provide the leveraging zone for your customers by offering freemium pricing at the start, that can do wonders!<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><b>Device-wise Pricing<\/b><span style=\"color: initial; font-size: 18px;\"> <\/span><\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">Many OTT businesses charge their users based on the number of devices accessed in a specific platform to their users. This helps to encrypt digital security &amp; great means to grow revenue. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But, this can\u2019t be adaptive for platform users who want to access their content through varied devices on the go!&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><b>Duration-wise Pricing<\/b><span style=\"color: initial; font-size: 18px;\"> <\/span><\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">This strategy which can suit businesses is based on the duration of the platform, where users can be charged &amp; you can get real-time analytic study. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But, the twist is when users aren\u2019t using the platform, due to other means, charging them may not sound useful! <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Also, if consumers have leftover shows or movies, payment procedures might get tedious which leads them to move to another platform.&nbsp;<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><b>User-based niche pricing<\/b><span style=\"color: initial; font-size: 18px;\"> <\/span><\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">One of the popular pricing methods which are widely implemented by the pioneer leader of OTT subscription, none other than Netflix. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Diverse plans are beneficial for content owners, based on the number of users utilizing the same subscription package. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">At the user end, it&#8217;s quite flexible in terms of different user interfaces &amp; personalized recommendations. Many find it convenient to pay for family watch time plans too.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As previously said, setting your pricing requires an awareness of your platform&#8217;s comparative worth!&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let&#8217;s take a look at some of the <a href=\"https:\/\/www.vplayed.com\/blog\/best-video-streaming-services\/\">best video streaming services<\/a> to get a sense of <\/span>how the OTT <span style=\"font-weight: 400;\">industry impacts <\/span>when they make money<span style=\"font-weight: 400;\"> through their classic pricing strategies.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"real-time-big-shot-examples\"><span class=\"ez-toc-section\" id=\"Real-Time_Big_Shot_Examples\"><\/span><b>Real-Time Big Shot Examples<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog.vplayed.com\/wp-content\/uploads\/2021\/07\/inner-image-3-1024x536.png\" alt=\"OTT Platforms\" class=\"wp-image-17947\"\/><\/figure><\/div>\n\n\n<h5 class=\"wp-block-heading\"><b>Netflix<\/b><span style=\"color: initial; font-size: 18px;\"> <\/span><\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">Over the past decade, Netflix has majorly contributed to the popularization of OTT streaming development and has been enticing its users with three-tier models like Basic, Standard &amp; Premium. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Viewers get to access the content for limitless viewing at $8.99 per month on a single screen at a time. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Plans get paid on a monthly basis which includes 100+ shows, movies with varied networks &amp; content originals.&nbsp;<\/span>Check out the overview about <a href=\"https:\/\/www.vplayed.com\/blog\/how-does-netflix-make-money\/\">how does Netflix makes money<\/a> through streaming.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><b>Disney+<\/b><span style=\"color: initial; font-size: 18px;\"> <\/span><\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">Disney+ is another added streaming service powered by Disney. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The key highlight is, when an <\/span>OTT app<span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.vplayed.com\/video-on-demand-platform.php\"><span style=\"font-weight: 400;\">VOD platform<\/span><\/a><span style=\"font-weight: 400;\"> is utilized by its viewers, the <\/span>subscription price <span style=\"font-weight: 400;\">is better valued at just $6.99 facilitating unlimited access to the ardent collection of videos in the library. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Also, it seeks a major revenue push, when Disney + pairs up with Hulu and ESPN+ bundling up their subscription with just about $12.99 per month.&nbsp;<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><b>HULU<\/b><span style=\"color: initial; font-size: 18px;\"> <\/span><\/h5>\n\n\n\n<p><span style=\"font-weight: 400;\">Hulu is another major streaming service partner that focuses on using a hybrid pricing plan. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They uniquely set their modus operandi by offering many \u201cadd ons\u201d in order to give a variation for the user-end.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">They facilitate accessibility for the content owned by different networks, inclusive of live television. Hulu\u2019s pricing range as per monthly basis is around $5.99, which includes digital ads. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Consumers can also upgrade their subscription plans without any ad streams, as per their choice, <a href=\"https:\/\/www.vplayed.com\/blog\/how-to-start-ott-platform\/\">build your own OTT platform<\/a>.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"final-note\"><b>Final Note<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Whatever pricing model you adopt, the most crucial element is to observe your users&#8217; behavior and identify what encourages retention and what causes churn. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Based on those insights, make a structured plan &amp; have a price-fit OTT content.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This helps you to answer the basic question of<\/span> how OTT makes money<span style=\"font-weight: 400;\"> all in all and you can answer it with just a one-stop solution for the <a href=\"https:\/\/www.contus.com\/blog\/best-video-streaming-platforms\/\" rel=\"nofollow noopener\" target=\"_blank\">best <span style=\"font-weight: 400;\">video streaming platfor<\/span>ms<\/a>&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This will allow you to stay ahead of the curve as the OTT industry evolves with new innovation day by day, elevating the standards of customer service time &amp; again!<\/span><\/p>\n\n\n\n<script data-react-helmet=\"true\" type=\"application\/ld+json\">{\n  \"@context\": \"https:\/\/schema.org\/\", \n  \"@type\": \"HowTo\", \n  \"name\": \"How To Fix The Profitable OTT Pricing Models For Your Streaming Platform?\",\n  \"description\": \"Explore the factors involved in setting up a pricing strategy for your OTT business and different ways to monetize your streaming services.\",\n  \"totalTime\": \"PT20M\",\n  \"estimatedCost\": {\n    \"@type\": \"Amount\",\n    \"currency\": \"USD\",\n    \"value\": \"00243\"\n  },\n  \"supply\": [{\n    \"@type\": \"HowToSupply\",\n    \"name\": \"100% Customizable\"\n  },{\n    \"@type\": \"HowToSupply\",\n    \"name\": \"Whitelabel Solution\"\n  },{\n    \"@type\": \"HowToSupply\",\n    \"name\": \"6+ Revenue Models\"\n  },{\n    \"@type\": \"HowToSupply\",\n    \"name\": \"In-built Video CMS\"\n  },{\n    \"@type\": \"HowToSupply\",\n    \"name\": \"Multi Video DRM\"\n  },{\n    \"@type\": \"HowToSupply\",\n    \"name\": \"Video Marketing\"\n  },{\n    \"@type\": \"HowToSupply\",\n    \"name\": \"In-depth Analytics\"\n  }],\n  \"tool\": [{\n    \"@type\": \"HowToTool\",\n    \"name\": \"HTML, CSS, JavaScript\"\n  }],\n  \"step\": [{\n    \"@type\": \"HowToStep\",\n    \"text\": \"OTT pricing factors play a mighty role in your streaming business performance. So it is important to choose your unique platform streaming characteristics that help you to set your broadcasting goals.\n1.Subscription Video on Demand (SVOD)\n2. Advertisement Video on Demand (AVOD) \n3. Pay-Per-View (Transactional Video on Demand)\n4. Hybrid Monetization Models\",\n    \"image\": \"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2021\/07\/inner-image-1-1-1024x536.png\",\n    \"name\": \"OTT Business Models\",\n    \"url\": \"https:\/\/www.vplayed.com\/blog\/ott-platform-pricing\/#OTT_Business_Models\"\n  },{\n    \"@type\": \"HowToStep\",\n    \"text\": \"Creating an OTT pricing model is a key step in the development of your OTT platform. This requires significant planning and evaluation before setting the prices as per the market\u2019s estimation. \n1. Serve The Purpose Of Content\n2. Delve Deeper Into Operating Costs\n3. What\u2019re Your Audience\u2019s Preferences\n4. Biggest Of All Brand Recognition \n5. Cross-Collateralization Keeps It On\",\n    \"image\": \"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2021\/07\/inner-image-2-1024x536.png\",\n    \"name\": \"How To Create An OTT Pricing Model?\",\n    \"url\": \"https:\/\/www.vplayed.com\/blog\/ott-platform-pricing\/#How_to_Create_an_OTT_Pricing_Model\"\n  },{\n    \"@type\": \"HowToStep\",\n    \"text\": \"Businesses price their over-the-top (OTT) services in a variety of ways. While there is no one-size-fits-all approach to pricing, it is quintessential to keenly understand the fundamental needs of your target audience before devising strategic pricing plans.\n1. Freemium Plan Pricing\n2. Device-Wise Pricing\n3. Duration-Wise Pricing\n4. User-Based Niche Pricing\",\n    \"image\": \"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2021\/07\/inner-image-4-1024x536.png\",\n    \"name\": \"Types Of OTT Content Pricing Strategies\",\n    \"url\": \"https:\/\/www.vplayed.com\/blog\/ott-platform-pricing\/#Types_of_OTT_Content_Pricing_Strategies\"\n  },{\n    \"@type\": \"HowToStep\",\n    \"text\": \"Let\u2019s take a look at some of the ott platform services to get a sense of how the OTT industry impacts when they make money through their classic pricing strategies. \n1. Netflix\n2. Disney+  \n3. HULU\",\n    \"image\": \"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2021\/07\/inner-image-3-1024x536.png\",\n    \"name\": \"OTT Platform Real-Time Big Shot Examples\",\n    \"url\": \"https:\/\/www.vplayed.com\/blog\/ott-platform-pricing\/#Real-Time_Big_Shot_Examples\"\n  }\t\n  ]    \n}<\/script>\n\n\n\n<script type=\"application\/ld+json\">\n    [{\n            \"@context\": \"http:\/\/schema.org\",\n            \"@type\": \"Product\",\n            \"name\": \"VPlayed\",\n\t\"applicationCategory\":\"OTT\",\n      \"operatingSystem\":\"Android, Windows, iOS, TV App's\",\n            \"aggregateRating\": {\n\"@type\": \"AggregateRating\",\n\"ratingValue\":9.6,\n\"reviewCount\":4329,\n\"bestRating\":10,\n\"worstRating\":1\n            }\n    }]\n<\/script>\n\n\n\n<div class=\"cta-business\">\n        <summary class=\"cta-business-heading\">One Platform to Transform Your OTT Streaming Business<\/summary>\n        <ul>\n            <li>\n                <a href=\"https:\/\/www.vplayed.com\/request-demo.php\"> <span>Request Demo<\/span> \n                    <svg width=\"35\" height=\"16\" viewBox=\"0 0 35 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path d=\"M34.2934 8.44148C34.6839 8.05096 34.6839 7.41779 34.2934 7.02727L27.9295 0.663307C27.5389 0.272783 26.9058 0.272783 26.5152 0.663307C26.1247 1.05383 26.1247 1.687 26.5152 2.07752L32.1721 7.73438L26.5152 13.3912C26.1247 13.7818 26.1247 14.4149 26.5152 14.8054C26.9058 15.196 27.5389 15.196 27.9295 14.8054L34.2934 8.44148ZM0.25293 8.73438H33.5863V6.73438H0.25293V8.73438Z\" fill=\"#0066FF\"><\/path> <\/svg>\n                <\/a>\n                <span>Book a Live, Personalized Demo<\/span>\n            <\/li>\n            <li>\n                <a href=\"https:\/\/www.vplayed.com\/contact-sales.php\"> <span>Contact Sales<\/span> \n                    <svg width=\"35\" height=\"16\" viewBox=\"0 0 35 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path d=\"M34.2934 8.44148C34.6839 8.05096 34.6839 7.41779 34.2934 7.02727L27.9295 0.663307C27.5389 0.272783 26.9058 0.272783 26.5152 0.663307C26.1247 1.05383 26.1247 1.687 26.5152 2.07752L32.1721 7.73438L26.5152 13.3912C26.1247 13.7818 26.1247 14.4149 26.5152 14.8054C26.9058 15.196 27.5389 15.196 27.9295 14.8054L34.2934 8.44148ZM0.25293 8.73438H33.5863V6.73438H0.25293V8.73438Z\" fill=\"#0066FF\"><\/path> <\/svg>\n                <\/a>\n                <span>Reach Out to Our OTT Experts<\/span>\n            <\/li>\n        <\/ul>\n<\/div>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Frequently_Asked_QuestionsFAQ\"><\/span>Frequently Asked Questions(FAQ)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1750937623628\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"1_What_Is_An_OTT_Platform\"><\/span><strong>1. What Is An OTT Platform?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \"><p>An\u00a0<a href=\"https:\/\/www.vplayed.com\/ott-video-platform.php\">OTT solution<\/a>\u00a0is a business website or application that uses over-the-top media distribution protocols &amp; technologies to stream various kinds of video\/audio content to an online audience. OTT streaming is planned to compress content into simpler files in flexible formats received from servers to video players which is then broadcasted on consumer\u2019s devices using internet connectivity.<\/p>\n<\/div>\n<\/div>\n<div id=\"faq-question-1750937630809\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"2_How_OTT_Platforms_Earn_Money\"><\/span><strong>2. How OTT Platforms Earn Money?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \"><p>Most of the OTT entertainment platforms look into how to productively earn maximum money in a variety of ways. Some monetization methods like subscriptions, ads, pay-per-view, premium on-demand, and hybrid-based models help to achieve streaming objectives. Certainly, the model that you choose will be determined by the particular brand persona of your platform as well as its broadcasting purposes.<\/p>\n<\/div>\n<\/div>\n<div id=\"faq-question-1750937646552\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"3_How_OTT_Pricings_Are_Fixed\"><\/span><strong>3. How OTT Pricings Are Fixed?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \"><p>A realistic or data-driven look at your OTT platform&#8217;s current value from a customer&#8217;s perspective, as what kind of rates are fixed. In other words, they will decide to complement the offerings that businesses serve. The OTT business initiatives that they implement will decide on cost\u00a0factors &amp; are the purpose of content, niche of the audience, rising competition, etc.<\/p>\n<\/div>\n<\/div>\n<div id=\"faq-question-1750937659879\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"4_How_To_Create_An_OTT_Pricing_Model_For_Your_Brand\"><\/span><strong>4. How To Create An OTT Pricing Model For Your Brand?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \"><p>Creating OTT pricing models\u00a0is a key step in the development of your OTT platform.\u00a0 As previously said, when it comes to pricing, the competition \u2013 particularly large players \u2013 set high market expectations. Unless you find your distinct niche, approachable audience, content variations, regular content availability, it would be a bit hard to have enough clout to set your own price.\u00a0 And once they are finalized, you can match them with competitive prices in the market.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<section>\n        <div class=\"linkSectionWrapper\">\n            <h6 id=\"fl-heading\" class=\"fl-heading\">\n                <span class=\"fl-heading-text\">People Frequently Read: <\/span>\n            <\/h6>\n            <ul class=\"rich-text\">\n                <li><a href=\"https:\/\/www.vplayed.com\/blog\/how-does-netflix-make-money\/\">The Business Model of Netflix | How Does Netflix Make Money?<\/a><\/li>\n                <li><a href=\"https:\/\/www.vplayed.com\/blog\/roku-vs-firestick\/\">Amazon Firestick vs Roku: Which is Better for Smart TV?<\/a><\/li>\n                <li><a href=\"https:\/\/www.vplayed.com\/blog\/what-is-cloud-tv\/\">What is Cloud TV and How it Works: A Detailed Guide<\/a><\/li>\n                <li><a href=\"https:\/\/www.vplayed.com\/blog\/how-to-build-sports-streaming-app\/\">How to Launch Your Own OTT Sports Streaming App?<\/a><\/li>\n<li><a href=\"https:\/\/www.vplayed.com\/blog\/what-is-vod-how-video-on-demand-works\/\">What is Video On Demand ?<\/a><\/li>\n                <\/ul>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Sum Value The Most!&nbsp; The big word of today is none other than \u201cOTT\u201d which is on high rise casting a big difference! OTT video platform services marketplace is almost set to reach nearly $1040B in revenue by 2027.&nbsp; Apart from top platform players like Netflix, Amazon Prime &amp; varied competitors, traditional channel broadcasters just [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":35442,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1146],"tags":[1574,1572,1571,1573,1575],"class_list":["post-17904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-monetization","tag-ott-platform-business-plan","tag-ott-platform-pricing","tag-ott-pricing","tag-ott-pricing-models","tag-ott-strategy"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/posts\/17904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/comments?post=17904"}],"version-history":[{"count":42,"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/posts\/17904\/revisions"}],"predecessor-version":[{"id":37870,"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/posts\/17904\/revisions\/37870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/media\/35442"}],"wp:attachment":[{"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/media?parent=17904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/categories?post=17904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/tags?post=17904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}