{"id":15218,"date":"2020-05-20T08:20:49","date_gmt":"2020-05-20T13:20:49","guid":{"rendered":"https:\/\/blog.vplayed.com\/?p=15218"},"modified":"2026-06-02T05:02:50","modified_gmt":"2026-06-02T10:02:50","slug":"ott-revenue-models","status":"publish","type":"post","link":"https:\/\/www.vplayed.com\/blog\/ott-revenue-models\/","title":{"rendered":"OTT Monetization: Choosing The Best OTT Revenue Models in 2026"},"content":{"rendered":"\n\n\n<p>By now, most of the general audience has accepted this new trend of entertainment, over-the-top services, which happens to be a great advantage for everyone! <\/p>\n\n\n\n<p><em><strong>In other words, our target market can make unlimited choices depending upon the feasibility of the viewing experience all covered under one roof!<\/strong><\/em><\/p>\n\n\n\n<p> Whether it\u2019s sporting events, Q&amp;As, friendly catch-ups or product launches, most of the potential customers get tailor-made content bundles via eminent content providers or video publishers in the form of cost-effective entertainment.<\/p>\n\n\n\n<p>As a result, the user demand is at its highest peak as they are able to seek absolute comfort in watching &amp; maintaining its continuity through the means of resourceful internet technology. <\/p>\n\n\n\n<p><em><strong>Did you know video streaming will account for 82% of the world\u2019s internet traffic, where videos would steadily gain momentum over crowd favorites such as blogs and articles? <\/strong><\/em><\/p>\n\n\n\n<p>Indeed, this cord-cutting trend is here to reside and make the best out of the popular OTT industry achieving greater ROI with <a href=\"https:\/\/www.vplayed.com\/ott-video-platform.php\">OTT solution<\/a>.  <\/p>\n\n\n\n<section class=\"cta-mission\">\n        <summary class=\"cta-mission-heading\">It&#8217;s Time to Launch Your OTT Video Platform With <b>VPlayed<\/b><\/summary>\n        <ul>\n<li>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.963\" height=\"23.049\" viewBox=\"0 0 22.963 23.049\">\n               <g id=\"_x34_1\" transform=\"translate(-4.125 -7.068)\">\n                  <path id=\"Path_157388\" data-name=\"Path 157388\" d=\"M25.029,34.2a.3.3,0,0,0,.391,0c2.472-2.145,4.726-4.395,7.415-6.665a1.093,1.093,0,0,0,.39-.772,1.116,1.116,0,0,0-1.818-.925c-2.3,1.9-4.213,3.623-6,5.4-.351-.35-.82-.851-1.4-1.494a1.248,1.248,0,0,0-1.85,1.675A31.542,31.542,0,0,0,25.029,34.2Z\" transform=\"translate(-10.718 -11.781)\" fill=\"#1763e2\"><\/path>\n                  <path id=\"Path_157389\" data-name=\"Path 157389\" d=\"M8.5,29.213A11.824,11.824,0,0,0,22,29.693a12.275,12.275,0,0,0,5.05-10.9c-.216-6.136-4.2-9.957-10.761-10.256A9.808,9.808,0,0,0,10.829,9.9a11.747,11.747,0,0,0-6.074,6.527A11.573,11.573,0,0,0,8.5,29.213ZM7.188,14.735c1.853-3.467,5.159-5.784,9.07-5.6,6.486.3,10.206,4.011,10.206,10.193A10.186,10.186,0,1,1,7.188,14.735Z\" transform=\"translate(0 -1.459)\" fill=\"#1763e2\"><\/path>\n               <\/g>\n               <\/svg>\nFully Customizable<\/li>\n<li>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.963\" height=\"23.049\" viewBox=\"0 0 22.963 23.049\">\n               <g id=\"_x34_1\" transform=\"translate(-4.125 -7.068)\">\n                  <path id=\"Path_157388\" data-name=\"Path 157388\" d=\"M25.029,34.2a.3.3,0,0,0,.391,0c2.472-2.145,4.726-4.395,7.415-6.665a1.093,1.093,0,0,0,.39-.772,1.116,1.116,0,0,0-1.818-.925c-2.3,1.9-4.213,3.623-6,5.4-.351-.35-.82-.851-1.4-1.494a1.248,1.248,0,0,0-1.85,1.675A31.542,31.542,0,0,0,25.029,34.2Z\" transform=\"translate(-10.718 -11.781)\" fill=\"#1763e2\"><\/path>\n                  <path id=\"Path_157389\" data-name=\"Path 157389\" d=\"M8.5,29.213A11.824,11.824,0,0,0,22,29.693a12.275,12.275,0,0,0,5.05-10.9c-.216-6.136-4.2-9.957-10.761-10.256A9.808,9.808,0,0,0,10.829,9.9a11.747,11.747,0,0,0-6.074,6.527A11.573,11.573,0,0,0,8.5,29.213ZM7.188,14.735c1.853-3.467,5.159-5.784,9.07-5.6,6.486.3,10.206,4.011,10.206,10.193A10.186,10.186,0,1,1,7.188,14.735Z\" transform=\"translate(0 -1.459)\" fill=\"#1763e2\"><\/path>\n               <\/g>\n               <\/svg>\nLifetime Ownership<\/li>\n<li>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.963\" height=\"23.049\" viewBox=\"0 0 22.963 23.049\">\n               <g id=\"_x34_1\" transform=\"translate(-4.125 -7.068)\">\n                  <path id=\"Path_157388\" data-name=\"Path 157388\" d=\"M25.029,34.2a.3.3,0,0,0,.391,0c2.472-2.145,4.726-4.395,7.415-6.665a1.093,1.093,0,0,0,.39-.772,1.116,1.116,0,0,0-1.818-.925c-2.3,1.9-4.213,3.623-6,5.4-.351-.35-.82-.851-1.4-1.494a1.248,1.248,0,0,0-1.85,1.675A31.542,31.542,0,0,0,25.029,34.2Z\" transform=\"translate(-10.718 -11.781)\" fill=\"#1763e2\"><\/path>\n                  <path id=\"Path_157389\" data-name=\"Path 157389\" d=\"M8.5,29.213A11.824,11.824,0,0,0,22,29.693a12.275,12.275,0,0,0,5.05-10.9c-.216-6.136-4.2-9.957-10.761-10.256A9.808,9.808,0,0,0,10.829,9.9a11.747,11.747,0,0,0-6.074,6.527A11.573,11.573,0,0,0,8.5,29.213ZM7.188,14.735c1.853-3.467,5.159-5.784,9.07-5.6,6.486.3,10.206,4.011,10.206,10.193A10.186,10.186,0,1,1,7.188,14.735Z\" transform=\"translate(0 -1.459)\" fill=\"#1763e2\"><\/path>\n               <\/g>\n               <\/svg>\nOn-Premise\/On-Cloud<\/li>\n<li>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.963\" height=\"23.049\" viewBox=\"0 0 22.963 23.049\">\n               <g id=\"_x34_1\" transform=\"translate(-4.125 -7.068)\">\n                  <path id=\"Path_157388\" data-name=\"Path 157388\" d=\"M25.029,34.2a.3.3,0,0,0,.391,0c2.472-2.145,4.726-4.395,7.415-6.665a1.093,1.093,0,0,0,.39-.772,1.116,1.116,0,0,0-1.818-.925c-2.3,1.9-4.213,3.623-6,5.4-.351-.35-.82-.851-1.4-1.494a1.248,1.248,0,0,0-1.85,1.675A31.542,31.542,0,0,0,25.029,34.2Z\" transform=\"translate(-10.718 -11.781)\" fill=\"#1763e2\"><\/path>\n                  <path id=\"Path_157389\" data-name=\"Path 157389\" d=\"M8.5,29.213A11.824,11.824,0,0,0,22,29.693a12.275,12.275,0,0,0,5.05-10.9c-.216-6.136-4.2-9.957-10.761-10.256A9.808,9.808,0,0,0,10.829,9.9a11.747,11.747,0,0,0-6.074,6.527A11.573,11.573,0,0,0,8.5,29.213ZM7.188,14.735c1.853-3.467,5.159-5.784,9.07-5.6,6.486.3,10.206,4.011,10.206,10.193A10.186,10.186,0,1,1,7.188,14.735Z\" transform=\"translate(0 -1.459)\" fill=\"#1763e2\"><\/path>\n               <\/g>\n               <\/svg>\n100% White-label<\/li>\n<li>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.963\" height=\"23.049\" viewBox=\"0 0 22.963 23.049\">\n               <g id=\"_x34_1\" transform=\"translate(-4.125 -7.068)\">\n                  <path id=\"Path_157388\" data-name=\"Path 157388\" d=\"M25.029,34.2a.3.3,0,0,0,.391,0c2.472-2.145,4.726-4.395,7.415-6.665a1.093,1.093,0,0,0,.39-.772,1.116,1.116,0,0,0-1.818-.925c-2.3,1.9-4.213,3.623-6,5.4-.351-.35-.82-.851-1.4-1.494a1.248,1.248,0,0,0-1.85,1.675A31.542,31.542,0,0,0,25.029,34.2Z\" transform=\"translate(-10.718 -11.781)\" fill=\"#1763e2\"><\/path>\n                  <path id=\"Path_157389\" data-name=\"Path 157389\" d=\"M8.5,29.213A11.824,11.824,0,0,0,22,29.693a12.275,12.275,0,0,0,5.05-10.9c-.216-6.136-4.2-9.957-10.761-10.256A9.808,9.808,0,0,0,10.829,9.9a11.747,11.747,0,0,0-6.074,6.527A11.573,11.573,0,0,0,8.5,29.213ZM7.188,14.735c1.853-3.467,5.159-5.784,9.07-5.6,6.486.3,10.206,4.011,10.206,10.193A10.186,10.186,0,1,1,7.188,14.735Z\" transform=\"translate(0 -1.459)\" fill=\"#1763e2\"><\/path>\n               <\/g>\n               <\/svg>\nZero Revenue Share<\/li>\n<li>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22.963\" height=\"23.049\" viewBox=\"0 0 22.963 23.049\">\n               <g id=\"_x34_1\" transform=\"translate(-4.125 -7.068)\">\n                  <path id=\"Path_157388\" data-name=\"Path 157388\" d=\"M25.029,34.2a.3.3,0,0,0,.391,0c2.472-2.145,4.726-4.395,7.415-6.665a1.093,1.093,0,0,0,.39-.772,1.116,1.116,0,0,0-1.818-.925c-2.3,1.9-4.213,3.623-6,5.4-.351-.35-.82-.851-1.4-1.494a1.248,1.248,0,0,0-1.85,1.675A31.542,31.542,0,0,0,25.029,34.2Z\" transform=\"translate(-10.718 -11.781)\" fill=\"#1763e2\"><\/path>\n                  <path id=\"Path_157389\" data-name=\"Path 157389\" d=\"M8.5,29.213A11.824,11.824,0,0,0,22,29.693a12.275,12.275,0,0,0,5.05-10.9c-.216-6.136-4.2-9.957-10.761-10.256A9.808,9.808,0,0,0,10.829,9.9a11.747,11.747,0,0,0-6.074,6.527A11.573,11.573,0,0,0,8.5,29.213ZM7.188,14.735c1.853-3.467,5.159-5.784,9.07-5.6,6.486.3,10.206,4.011,10.206,10.193A10.186,10.186,0,1,1,7.188,14.735Z\" transform=\"translate(0 -1.459)\" fill=\"#1763e2\"><\/path>\n               <\/g>\n               <\/svg>\nHire Developers<\/li>\n<\/ul>\n<a href=\"https:\/\/www.vplayed.com\/request-demo.php\" class=\"self-host-cta-btn\">Request Demo<\/a>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-ott-and-what-are-the-benefits-of-shifting-to-ott-platforms\"><span class=\"ez-toc-section\" id=\"What_is_OTT_and_What_Are_the_Benefits_of_Shifting_to_OTT_Platforms\"><\/span><b>What is OTT and What Are the Benefits of Shifting to OTT Platforms?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.vplayed.com\/blog\/what-is-ott-over-the-top-explained\/\">Over the top<\/a> (OTT) content platforms stream videos through the internet and onto smart TVs, phones and other streaming devices. OTT platforms account for a large slice of the pie, both in viewership and market share.<\/span><\/p>\n\n\n\n<p>One of the major&nbsp;benefits of the&nbsp;OTT solution&nbsp;is the multiple&nbsp;monetization models&nbsp;available to content marketers and video publishers across industries. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.vplayed.com\/blog\/ott-streaming-services\/\">OTT services<\/a> make it much easier to segment audiences using viewership demographics and have a massive volume of people using their services. <\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Majority of the world is on at least one OTT platform, be it <strong>Netflix, Amazon Prime or Hulu<\/strong>. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Both content marketers and advertisers are now beginning to understand the untapped potential of these audiences, and are leveraging.<\/span><\/p>\n\n\n\n<p>T<span style=\"font-weight: 400;\">hem to market their content online and develop more than one <\/span><a href=\"https:\/\/www.vplayed.com\/online-video-platform.php\">video streaming platform<\/a> revenue option<span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"which-ott-monetization-model-works-best-for-your-business\"><span class=\"ez-toc-section\" id=\"Which_OTT_Monetization_Model_Works_Best_for_Your_Business\"><\/span><b>Which <\/b><b>OTT Monetization Model<\/b><b> Works Best for Your Business?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">There are a plethora of <\/span>OTT app revenue models<span style=\"font-weight: 400;\"> to choose from\u2013 so much so that first-time dabblers are often left very confused. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There are three factors to consider when selecting the <a href=\"https:\/\/www.contus.com\/blog\/top-video-monetization-platforms\/\" rel=\"nofollow noopener\" target=\"_blank\">top video monetization platform<\/a> model:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/blog.vplayed.com\/wp-content\/uploads\/2021\/03\/OTT_AVOD-1024x727.png\" alt=\"OTT revenue model\" class=\"wp-image-16676\"\/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content Offered<\/strong><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">The type of content you offer to your viewers will have a bearing on the revenue model that works best. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Subscription models work well for regular content, while <span style=\"font-weight: 400;\">pay-per-view monetization model serve one-off or exclusive video content. <\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Businesses must identify their overarching content genre and topic before narrowing in on a revenue model.<\/span><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Target Group<\/strong><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Your target audience will also demand what model you choose. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Regular watchers might be tapped into through subscription models while shifting target audiences can be roped in through pay-per-view systems.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Business Strategy<\/strong><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Finally, your business strategy and aims will define which revenue model you choose. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For some, a regular sustained revenue for subscriptions works better; yet others prefer to offer pay-per-view models to engage those most likely to invest in their <a href=\"https:\/\/www.vplayed.com\/blog\/best-video-streaming-services\/\">video streaming services<\/a> or product.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-are-the-popular-ott-revenue-models\"><span class=\"ez-toc-section\" id=\"What_are_the_Popular_OTT_Revenue_Models\"><\/span>What are the Popular OTT Revenue Models?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-avod\"><span class=\"ez-toc-section\" id=\"1_AVOD\"><\/span><b>1. AVOD<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.vplayed.com\/blog\/what-is-avod\/\">What is AVOD<\/a><span style=\"font-weight: 400;\">? It means Ad-based Video On Demand. In this service type, the video content is free to consumers in exchange for strategically placed advertisements. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ad revenue is used to account for production and distribution costs.<\/span><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color\"><i>Examples:<\/i><span style=\"font-weight: 400;\"> YouTube and Hulu<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"the-benefits-of-video-on-demand-that-is-ad-based-are\"><strong>The benefits of video on demand that is ad-based are:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>User Acquisition<\/strong><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Since video content is free, AVOD models are more likely to garner a large viewership. The logic is that watching a few minutes\u2019 worth of advertisements is a small price to pay for unlimited free content.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Easy Revenue Distribution<\/strong><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">There are a variety of <\/span>OTT <a href=\"https:\/\/www.vplayed.com\/video-monetization-platform.php\"><span style=\"font-weight: 400;\">video monetization platform<\/span><\/a> <span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">options available to AVOD enthusiasts. <a href=\"https:\/\/www.vplayed.com\/blog\/pre-roll-video-ads\/\">Pre-roll ads<\/a> play before the selected video content is paid, while midroll ads pause the video at strategic points to display ads. <\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In-video ads pop up on the screen during the video and can be closed by the viewer.<\/span><\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-tvod\"><span class=\"ez-toc-section\" id=\"2_TVOD\"><\/span>2. <strong>TVOD<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">TVOD, or <a href=\"https:\/\/www.vplayed.com\/blog\/what-is-tvod\/\">Transactional Video on Demand<\/a>, allows users to buy content on a pay-per-view basis. Users are charged per video, rather than gaining access to an entire catalog.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/blog.vplayed.com\/wp-content\/uploads\/2021\/03\/OTT_TVOD--1024x727.png\" alt=\"\" class=\"wp-image-16677\"\/><\/figure><\/div>\n\n\n<p><i><span style=\"font-weight: 400;\"><strong>Examples<\/strong>:<\/span><\/i><span style=\"font-weight: 400;\"> iTunes, Google Play<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"the-benefits-of-tvod-are\"><strong>The benefits of TVOD are:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generates Higher Income<\/strong><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Regardless of the length of the video, income is generated because users pay for each video rather than an entire catalog or series.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creates a Niche Range of Videos<\/strong><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">TVOD models allow distributors to connect with their audience and offer then video content that they can directly engage with. This creates both a niche range of video and a well-segmented audience.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Profitable as a Platform<\/strong><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">If there is soaring demand for a particular video category, TVOD models might well be the most profitable of platform designs.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-svod\"><span class=\"ez-toc-section\" id=\"3_SVOD\"><\/span>3. SVOD<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Subscription Video on Demand <span style=\"font-weight: 400;\">models currently churn out the highest revenues, making it the <\/span>best monetization model for OTT <span style=\"font-weight: 400;\">by far. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It builds recurring revenue off something that was only built or shot once, by charging periodical subscription feel. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The benefits for users is that a small fee gives them access to an entire catalog of films they can watch as many times as they want.<\/span><\/p>\n\n\n\n<h5 class=\"wp-block-heading has-vivid-cyan-blue-color has-text-color\" id=\"examples-netflix-amazon-prime\"><strong>Examples<\/strong>: <strong>Netflix, Amazon Prime<\/strong><\/h5>\n\n\n\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"17133\" src=\"https:\/\/blog.vplayed.com\/wp-content\/uploads\/2021\/04\/OTT_SVOD-1024x727.png\" alt=\"\" class=\"wp-image-17133\"\/><\/figure>\n<\/figure>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"the-benefits-of-svod-are\"><strong>The benefits of SVOD are:<\/strong><\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High Retention<\/strong><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Since users can access premium content at any time simply by paying a monthly fee, they\u2019re more likely to stick around and use the platform often.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recurring Charging Models<\/strong><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Subscriptions are deducted automatically once the charging model is set up, so users don\u2019t have to insert their card details each time and businesses don\u2019t have to follow up.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Revenues Can be Diversified<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Alongside SVOD, businesses can also offer pay-per-view or ad-based VOD in top video streaming platforms for video monetization purposes<span style=\"font-weight: 400;\">. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This diversifies the&nbsp;<\/span>monetization for <a href=\"https:\/\/www.vplayed.com\/blog\/what-is-vod-streaming\/\"><span style=\"font-weight: 400;\">VOD streaming<\/span><\/a><span style=\"font-weight: 400;\"> services <span style=\"font-weight: 400;\">and broadens the potential market, allowing all kinds of people to access premium content through an option that suits them.<\/span> <\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"want-to-know-more-about-the-best-hand-pick-revenue-model-for-thriving-streaming-success\"><strong>Want to know more about the best hand-pick revenue model for thriving streaming success? <\/strong><\/h4>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/iiEzudoxCFQ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-coupons-promotions\"><span class=\"ez-toc-section\" id=\"4_Coupons_Promotions\"><\/span><b>4. <\/b>Coupons &amp; Promotions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Coupons &amp; Promotions are one of the most enticing revenue-building models! Here you can ensure to broaden your viewer base with intrinsic ideated discounts on particular products with coupon codes. <\/p>\n\n\n\n<p>You can now pitch your branding strategy responses by providing high-valuable promotional coupons on your <a href=\"https:\/\/www.contus.com\/blog\/online-video-platforms\/\" rel=\"nofollow noopener\" target=\"_blank\">best online video platforms<\/a> assets and yield high returns. <\/p>\n\n\n\n<p><strong><i>Examples:<\/i><\/strong><span style=\"font-weight: 400;\"> <\/span>Amazon and Netflix<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/blog.vplayed.com\/wp-content\/uploads\/2021\/03\/OTT_COUPONS-1024x727.png\" alt=\"\" class=\"wp-image-16680\"\/><\/figure><\/div>\n\n\n<h4 class=\"wp-block-heading\" id=\"benefits-of-coupons-promotions-are\">Benefits Of Coupons &amp; Promotions Are:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Make it User-Friendly<\/strong><\/li>\n<\/ul>\n\n\n\n<p>As platform owners you can make things easier for your customers to access unlimited coupons for your varied video marketing campaigns. <\/p>\n\n\n\n<p>Especially on festive occasions you can plan seasonal offers that can be generated for one or many users at a go! <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Provide unexpected options<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Plan your promotional discount strategies in such a way that can keep your customers eye-glued constantly! <\/p>\n\n\n\n<p>This can be implemented while you are offering something extra. For instance, you can make the payment feature flexible with cash or discount percent purchases deployed in your own customized <a href=\"https:\/\/www.vplayed.com\/video-on-demand-platform.php\"><span style=\"font-weight: 400;\">VOD solution.<\/span><\/a><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Computerized Coupons<\/strong> <\/li>\n<\/ul>\n\n\n\n<p>Now as a tech savvy take the liberty of generating custom-designed coupon prefixes. Leverage advanced technologies that help you to generate one-time usable or particular reusable coupon codes. <\/p>\n\n\n\n<p>Facilitate with the best discount sets to your customers, thus gaining brand popularity amongst your target audience.  <\/p>\n\n\n\n<section class=\"blog-cta-wrapper\">\n         \n\n         <div class=\"blog-cta-content\">\n\n         <div class=\"blog-cta-lft\"><\/div>\n\n         <div class=\"blog-cta-rgt\">\n            <h1 class=\"cta-title\">\n               Build Your Own OTT Streaming Platform in Just 2 Days\n               <span class=\"onlydesktp\"><\/span>\n               <span class=\"onlydesktp\"><\/span>\n            <\/h1>\n\n            <a rel=\"nofollow\" href=\"https:\/\/www.vplayed.com\/request-demo.php\" class=\"button ripple talk-to-us\" id=\"experts\">Request Demo<\/a>\n\n            <div class=\"blog-cta-image\">\n\n               <div class=\"cta-box-wrap\">\n               <div class=\"cta-box-image\">\n                  <img decoding=\"async\" class=\"cta-image1\" src=\"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2026\/03\/Rating-Platforms.png\" alt=\"cta-btm-img1\" width=\"115\" height=\"52\">\n               <\/div>\n\n               <div class=\"cta-box-content\">\n                  <span class=\"blog-cta-text\">\n                  <span class=\"blog-span\"> 3,500+ <\/span><span class=\"newline\">happy clients<\/span>\n                  <\/span>\n               <\/div>\n               <\/div>\n\n               <div class=\"cta-box-wrap\">\n               <div class=\"cta-box-image\">\n                  <img decoding=\"async\" class=\"cta-image2\" src=\"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2026\/03\/Group-2.png\" alt=\"cta-btm-img2\" width=\"135\" height=\"30\">\n               <\/div>\n\n               <div class=\"cta-box-content\">\n                  <span class=\"blog-num\">4.8\/5<\/span>\n               <\/div>\n               <\/div>\n\n            <\/div>\n         <\/div>\n\n         <\/div>\n      <\/section>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-catchup-tv\"><span class=\"ez-toc-section\" id=\"5_Catchup_TV\"><\/span><b>5. <\/b>Catchup TV<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yes, exactly how the term \u201cCatch up\u201d TV is worded, so does it represent its functionality too!  This is a great feature especially for those who can actually catch up on movies or TV shows that they might have missed.  <\/p>\n\n\n\n<p>Now for those users you can provide utmost flexibility, by letting them download their favorite shows through Catchup TV business model.. <\/p>\n\n\n\n<p>By this, you can discard your viewer\u2019s worry for missing out some of the most-compelling shows for limited periods of time at certain prices. <\/p>\n\n\n\n<p><strong><i>Examples:<\/i><\/strong> <a href=\"https:\/\/www.vplayed.com\/amazon-fire-tv-app.php\">Amazon Fire TV App<\/a> and Roku Devices<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"the-benefits-of-catchup-tv-are\">The Benefits Of Catchup TV Are:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Watch Shows at your Time <\/strong><\/li>\n<\/ul>\n\n\n\n<p>You can now proudly exhibit your popular videos-on-demand with a flexible monetization model. Customers in your platform can get rid of watching entertaining shows in a fixed programming schedule.<\/p>\n\n\n\n<p>For example, customize this option for subscription or <a href=\"https:\/\/www.vplayed.com\/blog\/premium-video-on-demand\/\"><span style=\"font-weight: 400;\">VOD premium<\/span><\/a> &amp; likewise add value to your <a href=\"https:\/\/www.contus.com\/blog\/ott-platforms\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">best OTT platform<\/span>s<\/a><span style=\"font-weight: 400;\"> with combined marketing strategies. <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T<strong>imely Viewing Pass<\/strong><\/li>\n<\/ul>\n\n\n\n<p>You can now also allow your users to have different view-package passes that would be valid upto some amount of time. <\/p>\n\n\n\n<p>For example, users can have entertainment series, live sport relays, or special news video passes, etc and catch up with those later upto the validation period. <\/p>\n\n\n\n<p>These can be charged at particular costs after knowing the audience\u2019s personal viewing interests.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-are-some-revenue-generating-best-practices-that-businesses-need-to-know\"><span class=\"ez-toc-section\" id=\"What_are_Some_Revenue_Generating_Best_Practices_That_Businesses_Need_to_Know\"><\/span><b>What are Some Revenue Generating Best Practices That Businesses Need to Know?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Payment Security<\/strong><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">No matter how tempting your <\/span>ways to OTT monetization options<span style=\"font-weight: 400;\"> are to the users, they won\u2019t pay if payment portals aren\u2019t secured. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">With cases of increasingly sophisticated hackers on the rise, users will want to pay on a <a href=\"https:\/\/www.vplayed.com\/blog\/secure-video-streaming-methods\/\">secure video streaming platform<\/a> that doesn\u2019t store confidential information or leak it to wrong parties.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Secure Video Delivery<\/strong><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">In times like these where Zoombombers and video hackers are almost a daily affair, users want the guarantee that the OTT platform they choose is safe to use and watch videos on.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Server-side Ad Integrations (SSAI)<\/strong><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">To avoid laggy content and interrupting viewers with ads, server-side integrations stitch transcoded advertisements into regular video streams, such that the experience of watching remains the same. SSAI enable cross-platform monetization and disguise appropriate ads from ad blockers.&nbsp;<\/span><\/p>\n\n\n\n<p><strong>Recommended Read:<\/strong>&nbsp;<a href=\"https:\/\/www.vplayed.com\/blog\/csai-vs-ssai-ad-insertion\/\">Difference Between CSAI vs SSAI<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"conclusion\"><b>Conclusion<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Not all monetization models fit all businesses or content types. In today\u2019s day and age, businesses must have the freedom to choose the best <\/span><strong><span style=\"font-weight: 400;\">OTT monetization model for their needs and business goals.&nbsp;<\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">VPlayed is an enabler of any type of monetization you see fit for your business, regardless of which OTT platform you choose. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Set up flexible subscription plans, increase viewership with pay-per-view models or woo viewers with strategically placed ads\u2013 you can do it all with VPlayed.<\/span><\/p>\n\n\n\n<div class=\"cta-business\">\n        <summary class=\"cta-business-heading\">One Platform to Transform Your OTT Streaming Business<\/summary>\n        <ul>\n            <li>\n                <a href=\"https:\/\/www.vplayed.com\/request-demo.php\"> <span>Request Demo<\/span> \n                    <svg width=\"35\" height=\"16\" viewBox=\"0 0 35 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path d=\"M34.2934 8.44148C34.6839 8.05096 34.6839 7.41779 34.2934 7.02727L27.9295 0.663307C27.5389 0.272783 26.9058 0.272783 26.5152 0.663307C26.1247 1.05383 26.1247 1.687 26.5152 2.07752L32.1721 7.73438L26.5152 13.3912C26.1247 13.7818 26.1247 14.4149 26.5152 14.8054C26.9058 15.196 27.5389 15.196 27.9295 14.8054L34.2934 8.44148ZM0.25293 8.73438H33.5863V6.73438H0.25293V8.73438Z\" fill=\"#0066FF\"><\/path> <\/svg>\n                <\/a>\n                <span>Book a Live, Personalized Demo<\/span>\n            <\/li>\n            <li>\n                <a href=\"https:\/\/www.vplayed.com\/contact-sales.php\"> <span>Contact Sales<\/span> \n                    <svg width=\"35\" height=\"16\" viewBox=\"0 0 35 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <path d=\"M34.2934 8.44148C34.6839 8.05096 34.6839 7.41779 34.2934 7.02727L27.9295 0.663307C27.5389 0.272783 26.9058 0.272783 26.5152 0.663307C26.1247 1.05383 26.1247 1.687 26.5152 2.07752L32.1721 7.73438L26.5152 13.3912C26.1247 13.7818 26.1247 14.4149 26.5152 14.8054C26.9058 15.196 27.5389 15.196 27.9295 14.8054L34.2934 8.44148ZM0.25293 8.73438H33.5863V6.73438H0.25293V8.73438Z\" fill=\"#0066FF\"><\/path> <\/svg>\n                <\/a>\n                <span>Reach Out to Our OTT Experts<\/span>\n            <\/li>\n        <\/ul>\n<\/div>\n\n\n\n<script data-react-helmet=\"true\" type=\"application\/ld+json\">{\n  \"@context\": \"https:\/\/schema.org\/\", \n  \"@type\": \"HowTo\", \n  \"name\": \"OTT Monetization: Choosing The Best OTT Revenue Models In 2026\",\n  \"description\": \"There are a plethora of OTT app revenue models to choose from\u2013 so much so that first-time dabblers are often left very confused. There are three factors to consider when selecting the video monetization platform model Content Offered, Target Group, Business Strategy.\",\n  \"totalTime\": \"PT20M\",\n  \"estimatedCost\": {\n    \"@type\": \"Amount\",\n    \"currency\": \"USD\",\n    \"value\": \"\"\n  },\n  \"supply\": [{\n    \"@type\": \"HowToSupply\",\n    \"name\": \"100% Customizable\"\n  },{\n    \"@type\": \"HowToSupply\",\n    \"name\": \"Whitelabel Solution\"\n  },{\n    \"@type\": \"HowToSupply\",\n    \"name\": \"6+ Revenue Models\"\n  },{\n    \"@type\": \"HowToSupply\",\n    \"name\": \"In-built Video CMS\"\n  },{\n    \"@type\": \"HowToSupply\",\n    \"name\": \"Multi Video DRM \"\n  },{\n    \"@type\": \"HowToSupply\",\n    \"name\": \"Video Marketing\"\n  },{\n    \"@type\": \"HowToSupply\",\n    \"name\": \"In-depth Analytics\"\n  }],\n  \"tool\": [{\n    \"@type\": \"HowToTool\",\n    \"name\": \"HTML, CSS, JavaScript\"\n  }],\n  \"step\": [{\n    \"@type\": \"HowToStep\",\n    \"text\": \"Ad-based Video On Demand. In this service type, the video content is free to consumers in exchange for strategically placed advertisements. Ad revenue is used to account for production and distribution costs.\",\n    \"image\": \"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2021\/03\/OTT_AVOD.png\",\n    \"name\": \"1. AVOD\",\n    \"url\": \"https:\/\/www.vplayed.com\/blog\/ott-revenue-models\/#1_AVOD\"\n  },{\n    \"@type\": \"HowToStep\",\n    \"text\": \"TVOD, or Transactional Video on Demand, allows users to buy content on a pay-per-view basis. Users are charged per video, rather than gaining access to an entire catalog.\",\n    \"image\": \"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2021\/03\/OTT_TVOD-.png\",\n    \"name\": \"2. TVOD\",\n    \"url\": \"https:\/\/www.vplayed.com\/blog\/ott-revenue-models\/#2_TVOD\"\n  },{\n    \"@type\": \"HowToStep\",\n    \"text\": \"Subscription Video on Demand models currently churn out the highest revenues, making it the best monetization model for OTT by far. It builds recurring revenue off something that was only built or shot once, by charging periodical subscription feel.\",\n    \"image\": \"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2021\/04\/OTT_SVOD.png\",\n    \"name\": \"3. SVOD\",\n    \"url\": \"https:\/\/www.vplayed.com\/blog\/ott-revenue-models\/#3_SVOD\"\n  },{\n    \"@type\": \"HowToStep\",\n    \"text\": \"Coupons & Promotions are one of the most enticing revenue-building models! Here you can ensure to broaden your viewer base with intrinsic ideated discounts on particular products with coupon codes. You can now pitch your branding strategy responses by providing high-valuable promotional coupons on your best VOD assets and yield high returns.\",\n    \"image\": \"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2021\/03\/Coupons-Promotions.png\",\n    \"name\": \"4. Coupons & Promotions\",\n    \"url\": \"https:\/\/www.vplayed.com\/blog\/ott-revenue-models\/#4_Coupons_Promotions\"\n  },{\n    \"@type\": \"HowToStep\",\n    \"text\": \"This is a great feature especially for those who can actually catch up on movies or TV shows that they might have missed. Now for those users you can provide utmost flexibility, by letting them download their favourite shows through Catchup TV business model.. By this, you can discard your viewer\u2019s worry for missing out some of the most-compelling shows for limited periods of time at certain prices.\",\n    \"image\": \"https:\/\/www.vplayed.com\/blog\/wp-content\/uploads\/2021\/03\/OTT_CATCH-UP-TV.png\",\n    \"name\": \"5. Catchup TV\",\n    \"url\": \"https:\/\/www.vplayed.com\/blog\/ott-revenue-models\/#5_Catchup_TV\"\n  }\t\t\n  ]    \n}<\/script>\n\n\n\n<section>\n        <div class=\"linkSectionWrapper\">\n            <h6 id=\"fl-heading\" class=\"fl-heading\">\n                <span class=\"fl-heading-text\">People Frequently Read: <\/span>\n            <\/h6>\n            <ul class=\"rich-text\">\n                <li><a href=\"https:\/\/www.vplayed.com\/blog\/how-does-netflix-make-money\/\">The Business Model of Netflix | How Does Netflix Make Money?<\/a><\/li>\n                <li><a href=\"https:\/\/www.vplayed.com\/blog\/roku-vs-firestick\/\">Amazon Firestick vs Roku: Which is Better for Smart TV?<\/a><\/li>\n                <li><a href=\"https:\/\/www.vplayed.com\/blog\/what-is-cloud-tv\/\">What is Cloud TV and How it Works: A Detailed Guide<\/a><\/li>\n                <li><a href=\"https:\/\/www.vplayed.com\/blog\/how-to-build-sports-streaming-app\/\">How to Launch Your Own OTT Sports Streaming App?<\/a><\/li>\n                <\/ul>\n        <\/div>\n    <\/section>\n","protected":false},"excerpt":{"rendered":"<p>By now, most of the general audience has accepted this new trend of entertainment, over-the-top services, which happens to be a great advantage for everyone! In other words, our target market can make unlimited choices depending upon the feasibility of the viewing experience all covered under one roof! Whether it\u2019s sporting events, Q&amp;As, friendly catch-ups [&hellip;]<\/p>\n","protected":false},"author":70,"featured_media":35423,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1146],"tags":[1253,1434,1435,1254,1160],"class_list":["post-15218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-monetization","tag-ott","tag-ott-monetization-models","tag-ott-revenue-models","tag-revenue-models","tag-video-monetization"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/posts\/15218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/comments?post=15218"}],"version-history":[{"count":49,"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/posts\/15218\/revisions"}],"predecessor-version":[{"id":39802,"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/posts\/15218\/revisions\/39802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/media\/35423"}],"wp:attachment":[{"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/media?parent=15218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/categories?post=15218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vplayed.com\/blog\/wp-json\/wp\/v2\/tags?post=15218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}